In 2018, the global wireless display market was worth USD 3.0 billion. It is projected to grow at a compound annual rate (CAGR of 11.2%) between 2019 and 2025. Different wireless display technologies have been more popular due to the preference for visual advertising and promotion strategies in commercial spaces.
Marketing practices change constantly. The introduction of streaming solutions, including adapters, software packages, and other streaming devices, has revolutionized the way we enjoy, communicate, collaborate, and learn in both residential and commercial settings.
Many organizations around the world are now using wireless streaming devices to communicate with and collaborate with customers and investors, as well as employees. These streaming solutions allow centralization of data access, control and are used widely for employee training and management of workforce engagement across all levels.
The market is expected to grow as more people adopt wireless display technology in their homes for streaming content online or mirroring content from other sources. The market's prospects for growth are also expected to be buoyant due to the availability of many wireless display options at affordable prices, rising disposable income, as well as a growing preference to adopt new technologies in consumer electronics.
In many countries, such as the U.K. and China, there are government strategies and initiatives that aim to increase the adoption of digital multimedia devices. The Government of India launched the Smart Cities Mission recently to promote the use of digital multimedia devices. These devices include LED unipoles and variable messaging signsboards. They also provide interactive wayfinding tools, increasing the demand for wireless display solutions for public-private projects in India.
The wireless display solution providers continue to make substantial investments in product innovation that will likely aid the sales of low-cost streaming device over the forecast period. These streaming devices provide a higher degree of digital convergence than wired devices and make it easier to set up conference rooms. These advantages are expected to drive the market in the coming years.
The market is expected to grow due to a rising demand for wireless display technology in a variety of next-generation applications like virtual reality/augmented reality, gaming, and digital signage. The future of the market can be influenced by factors like increasing penetration of smartphones and rising adoption of digital learning tools, as well as the rising popularity of wireless streaming devices within commercial spaces.
The market is likely to be limited by high manufacturing costs and technical complexities. The market's growth can be impeded by a lack of connectivity and wireless infrastructure in developing countries, such as Asia Pacific and Middle East & Africa.
The market is now divided into software and hardware. Companies are focused on improving the display device's hardware component, which is the main component of wireless display setup. The hardware market accounted for more than 63.0% in 2018. The growth of this segment has been aided by the availability of low-cost devices such as adapters, dongles and other streaming devices.
Streaming software solutions include software suites, operating system (OS), streaming services and more, which are delivered via various cloud platforms. These streaming software solutions have multiple benefits, including low operational costs, ease of upgradation, seamless integration and flexibility, as well as scalability. Software & Services is expected to experience the largest CAGR at 12.3% over the forecast period. This is due to the continuous innovation in software suites that are able to adapt to changing business environments.
Streaming devices can be found in commercial spaces throughout a variety of sectors such as government, education, and healthcare. The market for wireless displays is expected to grow due to the rising popularity of wireless technologies, the growing need for efficient communication platforms, and the interactive workforce engagement. The forecast period will see a greater CAGR in the commercial end-use market.
In 2018, the residential segment accounted for 55.0% of total revenue. The forecast period will see a 9.8% CAGR. The segment has seen a higher adoption of interactive wireless technology-equipped consumer electronic devices. Streaming devices that are enabled with wireless technology offer enhanced user experience, instant entertainment and cost-effective engagement channels. These devices can be used with any consumer electronic device and have high-resolution displays. These factors will increase the demand for wireless display solutions for residential customers.
Google Cast is expected to see the largest CAGR at 12.0% during the forecast period. Low-cost devices are more popular because they can be used for a variety of purposes, including personal, business, or gaming. Google Cast allows for better compatibility between low cost consumer electronics and different resolution systems (including low, HD and Ultra-HD). These benefits will likely support the growth in the market over the next few years.
Airplay held a significant share of the global market in 2018. It is predicted to grow at 11.0% over the same time. In the next few years, Airplay will be more popular in games that require multiple screens or high-end graphics. Airplay works on iOS, which has an attractive user interface and easy-to-understand controls. Airplay is compatible with device-to-device streaming apps that use hardware control devices. Google Cast does not support cloud streaming.
The combined market share for North America and Europe was more than 60% of total market revenue in 2018. The primary growth driver for these markets is the extensive use of consumer electronics, including smart TVs and laptops. The European and North American markets are mature with many product categories near saturation.
The highest expected CAGR for streaming devices in Asia Pacific is anticipated to be during the forecast period. This can be attributed to the increasing urbanization in the region and the growing awareness of technology within various industries. Many countries, including Japan, India, China, and China, are adopting digital strategies that allow for the use of digital solutions within the public sector. The introduction of policies by the government to increase wireless connectivity will likely boost the sales of display technology in the region.
With many local players and few large global players, the market is extremely competitive. Market leaders are making substantial investments to expand their product portfolio and grow market share in different regions. They also enter into partnerships to promote product innovation. The following are some of the most prominent players in wireless display market:
* Apple Inc.
* Google LLC
* Intel Corporation
* Marvell Semiconductor Group Ltd.
* MediaTek Inc.
* Roku, Inc.
This report predicts revenue growth at the global, regional and country level and offers an analysis of industry trends for each sub-segment from 2014 to 2025. Grand View Research segmented the global market for wireless displays based on offering, end-use, technology, region, and geography.
Offering Outlook (Revenue USD Million, 2014-2025)
Hardware
Software & Services
End-Use Outlook (Revenue USD Million, 2014-2025)
Residential
Commercial
Technology Outlook (Revenue USD Million, 2014-2025)
AirPlay
Miracast
Google Cast
Other
Regional Outlook (Revenue USD Million, 2014-2025)
North America
The U.S.
Canada
Europe
The U.K.
Germany
Asia Pacific
China
India
Japan
Latin America
Brazil
Mexico
Middle East & Africa
b. Global wireless display market was valued at USD 3.3 billion in 2019, and is forecast to grow to USD 3.7 billion by 2020.
How is the wireless display market growing?b. Global wireless display market will grow at a compound annual rate of 11.2% between 2019 and 2025, to reach USD 6.3 Billion by 2025.
Which segment had the largest share of the wireless display market?b. With a 34.6% share in 2019, North America was the dominant market for wireless displays. This is due to the high adoption of state-ofthe-art technology solutions in consumer electronics such as smartphones, smart TVs and laptops.
What are the main players in the wireless display market?b. Apple Inc., Google LLC, Intel Corporation, Marvell Semiconductor Group Ltd., MediaTek Inc., and Roku, Inc. are some of the major players in the wireless display market.
What are the main factors that drive the market for wireless displays?b. The market growth is being driven by a preference for visual advertising and the promotion of strategies in commercial spaces.
Up Market Research published a new report titled “Wireless Display Market research report which is segmented by Technology (Google Cast, Miracast, AirPlay), by Offering (Hardware, Software & Services), By Players/Companies Offering Outlook (Revenue USD Million 2014 - 2025)HardwareSoftware & Services, Hardware, Software & Services”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.
Report Attributes | Report Details |
Report Title | Wireless Display Market Research Report |
By Technology | Google Cast, Miracast, AirPlay |
By Offering | Hardware, Software & Services |
By Companies | Offering Outlook (Revenue USD Million 2014 - 2025)HardwareSoftware & Services, Hardware, Software & Services |
Regions Covered | North America, Europe, APAC, Latin America, MEA |
Base Year | 2020 |
Historical Year | 2018 to 2019 (Data from 2010 can be provided as per availability) |
Forecast Year | 2028 |
Number of Pages | 224 |
Number of Tables & Figures | 157 |
Customization Available | Yes, the report can be customized as per your need. |
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
The market is segmented by Technology (Google Cast, Miracast, AirPlay), by Offering (Hardware, Software & Services).
Wireless Display Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
Key Benefits for Industry Participants & Stakeholders:
Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
We have studied the Wireless Display Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
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