Global Toothbrush Sterilizer Market by Application (Residential, Commercial), by Charging Mode (Battery Operated, Plug-in), by Mounting Type (Wall Mounted, Portable) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global toothbrush sterilizer market was worth USD 71.6 Million in 2020. It is projected to grow at a compound annual rate (CAGR of 17.4%) between 2021 and 2028. Toothbrush sterilizers, which are powered by electronic sterilization devices, steam-clean toothbrushes and then dry them with dry heat to eliminate bacteria. To reduce bacteria on toothbrushes, you can use UV rays or normal saline. The UV ray treatment is much more effective than CHX or normal saline. The UV sterilizing technology can be used on toothbrushes to kill 99.9% of bacteria in just a few seconds.

Due to the current COVID-19 pandemic, people are more aware of basic safety and hygiene during an emergency. To limit the spread of the virus in different countries, strict regulations have been enforced, including social distancing and lockdown.

COVID-19 had an impact on the market in 2020 for toothbrush sterilizers. This resulted in increased shipments and revenues of UV sterilizer equipment. The market's growth rate accelerated in the first and second half of 2020. According to the International Ultraviolet Association, a mercury-UV lamp with a wavelength at 254 nm can destroy 99 percent SARS-CoV-2 (also known as the coronavirus). This antimicrobial range uses very low UV radiation and takes much less time to kill a virus. Due to growing concern about disinfection, this trend will likely continue.

The market for toothbrush sterilizers is growing due to increasing consumer preference for safe, hygienic products and an increased desire to purchase new, trending products. Market players are primarily targeting consumers with moderate-to-high incomes due to their high spending power.

E-commerce is a growing sales channel because new entrants don't have to follow a strict supply chain model. Market players are also increasingly focusing their attention on ecommerce because of growing consumer preference to shop online due to its convenience and flexibility.

Mounting Type Insights

In 2020, the wall-mounted segment was the dominant market segment for toothbrush sterilizers. It accounted for the highest revenue share at 66.3%. Wall-mounted products are favored by both residential and commercial consumers. This is why they dominate the market.

Wall-mounted toothbrush holders include a toothbrush holder with an automatic timing function, automatic toothpaste hold, and an LCD 360s automatic cleansing time. The holder stops working after it is completed. Any size toothbrush can be hung in the wall-mounted slots, which include electric toothbrushes. The installation is simple as the toothbrush does not need to be drilled into the wall. It is easy to peel and adheres to all bathroom surfaces, including glass, ceramic tile, metal, wood, metal, or marble. The portable segment will see the most growth due to its ease-of-use and affordability.

Charging Mode Insights

In 2020, the plug-in charging mode segment was the dominant market for toothbrush sterilizers. It accounted for over 65.0% of the total revenue. For everyday use, consumers prefer to use plug-ins over battery-operated products, especially for those who live a busy lifestyle and travel frequently for work. The majority of plug-in toothbrush sterilizers are used in the home or residential sector. Plug-in toothbrush sterilizers are not recommended for international travel. Consumers need to have a backup power source for their toothbrush sterilizer. This is why battery-operated models are so popular.

Application Insights

The market for toothbrush sterilizers was dominated by the residential segment, which accounted for the highest revenue share at 73.7% in 2020. This segment is expected to grow at 17.5% between 2021 and 2028.

Market growth is being driven by the rapid urbanization of new residential buildings, a growing number of nuclear families, and a rising number of residential constructions. These developments are expected to increase the demand for toothbrush sterilizers over the next few years.

Regional Insights

North America was the dominant market for toothbrush sterilizers in 2020 and had a 39.2% revenue share. Market development is primarily driven by rising cases of oral disease and an increase in disposable income. In addition, online e-commerce is seeing an increase in toothbrush sterilizers sales through online networks. Amazon is the leading online retailer in North America for toothbrush sterilizers. The US Centers for Disease Control and Prevention estimates that every fourth American lives with untreated tooth decay. This silent epidemic is likely to spread around the globe. The rise in oral problems is a major concern in the United States, driving demand for toothbrush sterilizers.

The market for toothbrush sterilizers in Asia Pacific is expected to grow at the fastest rate over the period 2021-2028. The region will see the fastest growth due to rising disposable income, a growing target population, and improved economic conditions in countries like India and China.

Market Share Insights & Key Companies

The market is not only dominated by large players; it also includes small and medium-sized manufacturers. Higher-income consumers are increasingly looking for safe and clean products. Direct-to-consumer is a growing trend that is increasing competition among players. It also presents opportunities for new entrants to the market. Many companies are using mergers and acquisitions to increase or maintain market share. American Securities LLC acquired Conair Corporation in March 2021. This acquisition will enable the company to grow and focus on new product development, acceleration of M&A activities, while bringing efficiency to its operations. The market leader in toothbrush sterilizers is:

• Koninklijke Philips N.V.

• Dastmalchi

• Conair

• Ningbo Seago Electric Co., Ltd

• Wellness Oral Care

• Tao Clean

• Puretta

• Wonderchef

• UVNIA

• Pursonic

Up Market Research published a new report titled “Toothbrush Sterilizer Market research report which is segmented by Application (Residential, Commercial), by Charging Mode (Battery Operated, Plug-in), by Mounting Type (Wall Mounted, Portable), By Players/Companies Koninklijke Philips NV, Wonderchef, UVNIA, Wellness Oral Care, Pursonic, Dastmalchi, Ningbo Seago Electric Co Ltd, Tao Clean, Conair, Puretta”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Toothbrush Sterilizer Market Report Segments:

The market is segmented by Application (Residential, Commercial), by Charging Mode (Battery Operated, Plug-in), by Mounting Type (Wall Mounted, Portable).

Toothbrush Sterilizer Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Toothbrush Sterilizer Market

Overview of the regional outlook of the Toothbrush Sterilizer Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Toothbrush Sterilizer Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Toothbrush Sterilizer Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Residential

                2. Commercial

                1. Battery Operated

                2. Plug-in

                1. Wall Mounted

                2. Portable

9. Market scenario by region, sub-region, and country.
10. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
11. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
12. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Toothbrush Sterilizer Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
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• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Toothbrush Sterilizer Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.