Global Smartphone Sanitizer Market by Product (Phone Sanitizing Devices, Phone-cleaning Wipes, Microfiber Cleaning Stickers) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global smartphone sanitizer markets were valued at USD 105.1 millions in 2019. They are expected to grow at a compound annual rate (CAGR of 11.8%) between 2020 and 2027. The demand for smartphone sanitizer will rise due to increasing awareness among consumers about proper hygiene and sanitation of their personal belongings such as smartphones. A smartphone sanitizer can be used to thoroughly clean and disinfect a smartphone's surface. You can use as little as disinfectant wipes to clean your smartphone's surface. Or, you can go all-out with UV sanitizers that target microorganisms, dirt, and debris to stop germ spread and prevent further breakouts. These devices are a breeding ground for viruses and bacteria due to their constant use. Researchers at the University of Arizona discovered that the average smartphone is 10 times more dirtie than a toilet seat. But, with the right smartphone sanitizer, they can be kept cleaner.

A UV smartphone sanitizer kills bacteria and also charges mobile phones quickly. Most people are taking extra precautions to avoid the new coronavirus (COVID-19) outbreak. They wash their hands frequently, use a face mask and disinfect common areas such as the kitchen and bathrooms. Most people don't realize that personal items and electronic devices can harbour more germs than the toilet. According to the Centers for Disease Control and Prevention, cleaning and sanitizing electronic devices (such as smartphones) with alcohol-based wipes and sprays that contain at least 70% alcohol or using a UV sanitizer can help prevent germ spread and even new coronaviruses.

The International Ultraviolet Association (IUVA), based on the latest disinfection data, and empirical evidence, believes that UV disinfection technology can play a significant role in a multi-barrier approach to reducing transmission of COVID-19. Market growth will be driven by rising consumer awareness, government initiatives to improve hygiene, and the rise of smartphone sanitizers that can kill bacteria.

Despite their positive outlook, many UV sanitizers are wand-shaped. While they can be very effective at cleaning larger objects, there are significant risks. If these devices are misused, they can cause UV radiation exposure. The UV sanitizers emit varying levels of UVC light at different wavelengths, from 200nm to 280nm. The UVC light can be stronger than regular sunlight, and can cause severe sunburn-like reactions. It can also damage the eye retina and sometimes even cause cancer. These factors will likely limit market growth over the next few years.

Product Insights

With a market share of 71.9%, the phone sanitizing device dominated the market in terms of revenue with a dominating position of 71.9% for 2019. This product category is expected to grow significantly over the forecast period. This can be attributed to the product's rising popularity. It provides ultraviolet-C light which is well-known for its ability deactivate the DNA pathogens, thus destroying their ability to reproduce. There are two types: the wand and the enclosure. The enclosure phone sanitizing device is rectangular and will fit most smartphones. These devices can be charged while being cleaned by some of them having a charging port. Larger models can be used to fit tablet. They can also be used to clean personal belongings such as keys, wallets, and watches.

From 2020 to 2027, the market for phone-cleaning wipes is expected to grow at 10.3%. Phone-cleaning wipes can remove dirt, bacteria, and grease. They are usually packaged in individually wrapped clothes that are pre-moistened and ready to use for quick cleaning. They are also disposable and come in different scents. Although the surface of your smartphone can become infected, you can wipe it clean with an alcohol solution. According to the Journal of Hospital Infection after 22 studies, coronaviruses can survive on inanimate surfaces like metal, glass and plastic for up 9 days. Surface disinfection procedures using 62-71% ethanol or 0.5% hydrogen peroxide can quickly inactivate them.

Distribution Channel Insights

With a market share of 78.0%, the offline distribution channel segment was the dominant player in terms of revenue. This segment's high penetration is due to increasing consumer preference to shop such products in retail stores. Segment growth is expected to be fueled by the availability of multiple smartphone sanitizer brand under one roof. This allows consumers to easily reduce price and features while also offering assistance from skilled staff who are knowledgeable about products.

Over the forecast period, the online segment is expected to grow at a maximum CAGR 13.0%. This segment's growth is due to consumers' increasing preference for online shopping, which offers convenience from product selection to delivery. In the future, this segment will see a lot of growth due to digitalization, increased internet penetration, and value-added service, such as heavy discounts and next-day delivery, easy return policies, cash on Delivery, and central customer services offered by online retailers. E-commerce is growing at a rapid pace across the globe. Many smartphone sanitizer companies are now listing their products on ecommerce websites to increase brand visibility and reach large numbers of customers.

Regional Insights

North America was the dominant market for smartphone sanitizers in the world, accounting for 43.7% of global revenue in 2019. The market is expected to grow significantly over the forecast period. In the coming years, there will be a rise in awareness about cleaning and disinfection electronics (phones, tablets, keyboards and remote controls, to name just a few) which can harbor a large amount of bacteria.

The United States of America is expected to continue to be the dominant market in North America based on its share. It is also projected to grow at a significant CAGR during the forecast period. The U.S. has approximately 260 million smartphone users. The market is likely to see a positive outlook over the next few years due to the increasing use of smartphone sanitizers to clean their devices.

Europe is predicted to surpass North America in terms revenue. It is projected to grow at a CAGR 10.9% during the forecast period. Consumers are increasingly concerned about the safety of electronic devices such as smartphones as they could spread dangerous viruses such as Covid-19. They are now looking for safer sanitizing products. Smartphone sanitizers are expected to be a popular product in the future.

Market Share Insights & Key Companies

There are many established players in the market. Smartphone sanitizer manufacturers have strong distribution networks that allow them to reach a broad audience. Because some companies are global, their impact on the market can be significant. The global market also includes small and mid-sized players. They are characterized by their selection of smartphone sanitizers and serve mostly regional customers. They face fierce competition from established players in the small-to-midsize market, as they are some of the most prominent manufacturers of smartphone sanitizers. On the basis of cost per unit, small to midsize smartphone makers are competing against established players.

To gain a competitive advantage over their competitors and increase revenue, most of the top players are focusing on new product launches. CASETiFY, for example, launched a case that kills all smartphone germs in March 2020. A UV smartphone sanitizer has been launched by the company. It uses ultraviolet light to kill 99.9% germs on smartphones' surfaces. The device is small enough to fit in a backpack or handbag. It also has a wireless charging function that charges your smartphone while you clean it. The case's UV sanitizer can be used on all smartphones. AirPods users can also use it as a case for their AirPods. The market leader in smartphone sanitizer is:

• PhoneSoap

• CleanSlate UV

• CASETiFY

• Lexon

• HoMedics USA LLC

• Digimore Electronics Co. Ltd.

• Clorox Company

• Pristine Screens LLC

• Shenzhen Leadingplus Electronic Co. Ltd.

• Totallee

Up Market Research published a new report titled “Smartphone Sanitizer Market research report which is segmented by Product (Phone Sanitizing Devices, Phone-cleaning Wipes, Microfiber Cleaning Stickers), By Players/Companies Digimore Electronics Co Ltd, Lexon, Totallee, HoMedics USA LLC, CASETiFY, The Clorox Company, Shenzhen Leadingplus Electronic Co Ltd, CleanSlate UV, Pristine Screens LLC, PhoneSoap”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Smartphone Sanitizer Market Report Segments:

The market is segmented by Product (Phone Sanitizing Devices, Phone-cleaning Wipes, Microfiber Cleaning Stickers).

Smartphone Sanitizer Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Smartphone Sanitizer Market

Overview of the regional outlook of the Smartphone Sanitizer Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Smartphone Sanitizer Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Smartphone Sanitizer Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Phone Sanitizing Devices

                2. Phone-cleaning Wipes

                3. Microfiber Cleaning Stickers

7. Market scenario by region, sub-region, and country.
8. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
9. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
10. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Smartphone Sanitizer Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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Reasons to Purchase the Smartphone Sanitizer Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.