Global Household Humidifier Market by Distribution Channel (Offline, Online), by Product (Portable (Warm Mist, Portable Ultrasonic, Cool Mist) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Industry Insights

Global household humidifier market was worth USD 2.77 billion in 2018. It is expected to grow at a CAGR 4.6% over the forecast period. The growth is driven by consumers' desire for better air quality and well-maintained humidity. The demand for humidifiers will rise due to increased concern about the negative effects of dry air such as dry skin and nose, dry throat, irritation nose, dry cough, sinus congestion, bloody noses, and dry skin.

Heating systems can dry out indoor air in winter, so the residential sector will see a significant increase in demand for humidifiers. The Relative Humidity of airdrops is generally lower during winter months than the normal level (40% to 50%). This can cause many health problems, particularly for the eyes and skin.

Humidifiers keep humidity at a healthy level and reduce static electricity to create a safe environment. These products can also be used to reduce the symptoms of chronic obstructive pulmonary disease (COPD). These benefits are expected to increase household humidifier demand during the forecast period.

Indoor plant owners are increasingly using humidifiers, since these plants need specific temperatures and humidity levels to thrive. Humidity levels are crucial for proper growth. This is due to the rising prevalence of allergies such as asthma and sinusitis. The market for household humidifiers is expected to grow at a rapid pace in the near future.

Distribution Channel Insights

In 2018, the offline distribution channel accounted for more than 80% of the market. Most consumers prefer specialty shops for home appliances because they offer exclusive installation and after-sales services by product specialists. In emerging countries like India and China, where consumers prefer brick-and-mortar for appliances and humidifiers, offline channels will likely be very popular.

Online sales are expected to grow at a faster CAGR of over 5% between 2019 and 2025. Digitalization and rapid adoption of ecommerce have fueled the growth of online sales for household humidifiers. E-commerce has been benefited by third-party logistics. They help improve customer satisfaction, service delivery, efficiency, and overall effectiveness. The e-commerce industry has seen a surge in the popularity of online payment platforms and wallets like Amazon Payments and Payoneer. Consumers will be more inclined to shop online for household humidifiers because of the convenience and speed of transactions.

Product Insights

The portable product market held more than 90% of the total revenue in 2018, and was the most dominant. A portable humidifier is used to humidify a single room. However, whole-house humidifiers and furnace products can be used to maintain humidity levels in a single room. They are connected to the HVAC systems.

The portable segment can be further divided into cool mist and warm mist. Warm mist household humidifiers dominated the global market because they provide better protection against mold and bacteria. They can also produce steam with less minerals than other humidifiers. This product is ideal for winter.

Because of their low cost and high energy efficiency, ultrasonic humidifiers are gaining popularity in households. These humidifiers produce both cool and warm mist. Because of their simple humidifying mechanism, they are only available in smaller sizes. To meet rising demand, manufacturers have expanded their product range. Xiaomi, for example, launched the second generation SMARTMi humidifier in February 2018. It uses the evaporation principle and has a humidification efficiency of 240ml/h. SMARTMi's 36-evaporation vale arrays increase the effectiveness of humidification.

Regional Insights

North America was the dominant market and contributed more than 40% to the global revenue in 2018. This region has seen a rise in demand for the product due to increased awareness of the negative effects of low humidity and dry air. North American weather is a major factor in the market. The product's sales fluctuate greatly between warm and cold seasons. The industry's growth is due to the presence of many manufacturers and product promotion by regulatory bodies such as ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers), and USEPA (The Environmental Protection Agency). Europe also held a large share of this market due to its colder climate and increasing consumer awareness.

Asia Pacific will experience the fastest growth rate. It is projected to grow at a CAGR greater than 6% between 2019 and 2025. This market is driven by rising concerns about personal health and increasing purchasing power. Humidifiers will be more useful in dry winter seasons, such as those in China, Japan, South Korea and Japan.

Market Share in Household Humidifiers

Jarden Corporation, Boneco AG, (Air-O-Swiss); Aprilaire, Dyson Ltd, Crane USA, Honeywell International Inc., Essick Air Products, Inc., Hunter Home Comfort, Guardian Technologies, Venta Air Technologies, Inc., and Stadler Form Aktiengesellschaft are key manufacturers. This market is very competitive. Manufacturers concentrate on the low- and mid-price segment, which accounts for most of their sales. Most consumers prefer low-priced products.

In the coming years, the market will see product innovation as manufacturers focus on incorporating new technologies to tap into new markets. Dyson Ltd, for example, launched the Air Multiplier Humidifier in October 2014. It uses ultraviolet cleaning technology to remove bacteria from water.

Report Scope

The Report Covers Certain Segments

This report predicts revenue growth at the global, regional, or country level and offers an analysis of industry trends in each sub-segment from 2015 to 2025. Up Market Research divided the global household humidifier market by product, distribution channel and region.

• Product Outlook (Revenue USD Million, 2015-2025)

  • Portable

    • Ultrasonic

    • Cool Mist

    • Warm Mist

  • Whole-house

• Distribution Channel Outlook (Revenue USD Million, 2015-2025)

  • Offline

  • Online

• Region Outlook (Revenue USD Million, 2015-2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa

Up Market Research published a new report titled “Household Humidifier Market research report which is segmented by Distribution Channel (Offline, Online), by Product (Portable (Warm Mist, Portable Ultrasonic, Cool Mist), By Players/Companies Crane USA, Honeywell International Inc, Essick Air Products, Aprilaire, Jarden Corporation, Inc, Boneco AG (Air-O-Swiss), Dyson Ltd, Hunter Home Comfort, Inc, Guardian Technologies, Venta Air Technologies, Stadler Form Aktiengesellschaft The market is highly competitive The manufactures focus on low and mid-price point segment that accounts for the most sales The majority of the consumers opt for low priced products”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Household Humidifier Market Report Segments:

The market is segmented by Distribution Channel (Offline, Online), by Product (Portable (Warm Mist, Portable Ultrasonic, Cool Mist).

Household Humidifier Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Household Humidifier Market

Overview of the regional outlook of the Household Humidifier Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Household Humidifier Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Household Humidifier Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Offline

                2. Online

                1. Warm Mist

                2. Portable Ultrasonic

                3. Cool Mist

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Household Humidifier Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
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• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Household Humidifier Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.