Global Home Water Filtration Unit Market by Product (RO-based, UV-based) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global home water filter unit market was valued at US$ 8.6 billion in 2018. It is projected to grow at a 15.9% CAGR between 2019 and 2025. The market has seen tremendous growth in recent years due to the changing lifestyles of urban dwellers. Due to the scarcity of water, the authorities have had to ensure that the country has enough. Companies such as Aquaguard and Eureka Forbes have emerged as market leaders in this segment.

While product penetration is higher in developed countries like the U.S., Canada and other countries, there are vast rural and semi-urban areas left in developing countries like India and China that remain untapped. The home water filter unit is a necessity in urban areas and metros due to increasing microbial and chemical contamination of the surface water sources. Consumers have made a shift in their preference for technology-based domestic water purification systems due to increasing awareness of the dangers of contaminated water sources and a decline in potable water.

The popularity and demand for purifiers has increased due to rising concerns about waterborne diseases like E.Coli, cholera and other. In India, BRITA, a German water filtration technology firm, launched a new range, MyPure Max, in 2019 and began operations. The product range combines RO+UV technology and will initially be sold directly.

The long-term solution has become more popular with consumers. Water purifiers are affordable and portable. In an era when assets are more valuable than their owners, there was a tendency for them to be acquired. However, these assets could provide longer-lasting results. The domestic water purifier is one example. It is both a necessity and a commodity. It is not feasible to buy water long-term.

The global home water filter unit market will overcome these limitations to meet the growing demand of consumers in rural and semiurban areas. Kent Grand Plus was launched by TDS controllers and Kent. It ensures domestic users have the best drinking water. Kent water purifiers are perfect for Indian conditions, as they can be used in both municipal and natural water supplies.

RO-based, based on product, is the fastest and most popular category in the market. This is due to the advanced technology that can remove 90% to 99 percent of the contaminants. The market will be able to reap the benefits of rapid urbanization and rising water pollution in the future. The European real estate market is expanding in France and Germany, which in turn will lead to a shortage in potable water for the region's growing population. These countries are experiencing a growing demand for portable filters, which has led to market players like O. Smith Corporation and 3M Purification, Inc. looking to capitalize on this booming market.

Asia Pacific's market is driven primarily by rising per capita spending and growing urban populations. According to the Asian Water Development Outlook, (AWDO), the APAC region has a higher concentration in untreated water. This is causing increased product demand. Due to the high demand for purifiers in India, Blue Star and AO Smith, several domestic products have been launched by companies like Havells and AO Smith in recent years.

Product Insights

RO-based products are expected to grow at a 16.2% CAGR. This is due mainly to the decontamination benefits it offers over other products. RO-based purifiers are able to kill microorganisms as well as remove heavy metals, pesticides and dissolved solids. Consumers are becoming more concerned about the health hazards associated with drinking impure water due to increasing cases of waterborne disease.

Besides, the increasing use of affordable residential water purifiers, such as candle-filter purifiers, by local manufacturers like Rama, in developing countries, and the emergence advanced water purifiers from companies like Kent, AO Smith, is expected to increase global demand for residential purifiers in the coming years.

In 2018, the share of UV-based products was 32.3%. This market is expected to grow significantly over the next few years. These products can provide complete water treatment. The radiations penetrate bacteria and viruses cells, and destroy their reproductive capability. These purifiers are often used in combination with other forms such as reverse Osmosis (RO), or activated Carbon.

Another category is household filtration equipment that uses multiple technologies, including RO and UV, such as candle filter purifiers. Livpure, for example, is a newcomer to this market, compared with Kent and Eureka Forbes who are well-established in the domestic water filter equipment market. For Indian customers, the company introduced the Livpure Glo 7 liter RO+UV+Mineralizer water purifier. It can purify up 12 liters an hour and caters to modern-day requirements.

Regional Insights

APAC is expected to bring in USD 9.0 billion in revenue by 2025. The increasing number of market players and large-scale investments in R&D are expected to increase product demand in this region. According to an Economic Times report in 2017, the APAC market is expected to generate a revenue of USD 9.0 billion by 2025. Eureka Forbes, for example, has a large consumer base which promotes the market's growth.

Europe is expected to be the second-fastest-growing region market, growing at a rate of 16.4% during the forecast period. The region's growing demand for domestic water purifiers is due to rising cases of jaundice, waterborne infections, increasing awareness among the urban population about sanitation, and the exponential growth in residential constructions.

Over the forecast period, CSA is expected grow at 16.2%. Due to increasing levels of water contamination and the unnatural taste due to repeated chlorination, Brazil and Argentina are the top consumers of home water filter units. These are the main reasons for increasing demand for home water filter unit products. Evoqua, Avista Technological, and Daikin America, Inc., are major suppliers of domestic purifiers in the CSA region, particularly Argentina.

Market Share Insights & Key Companies

Globally, the market is somewhat fragmented. Major players include Best Water Technology Group; Kent RO System Ltd., Brita Gmbh and Eureka Forbes Limited; Tata Chemicals. HaloSource Inc.; Panasonic. Amway Corporation. Aquasana. GE Water & Process Technologies Inc.

The market is heavily dependent on the preferences of consumers, with only a few players in each region. There are many vendors that offer a wide range of products and pricing. Popular among Indian consumers are Eureka Forbes Limited, Kent RO System Ltd., and Kent RO System Ltd., which offer a variety of design options at varying prices.

Home Water Filtration Unit Market Report Scope

The Report Covers Certain Segments

This report forecasts revenue growth at both the national and global levels. It also provides analysis of industry trends for each sub-segment from 2015 to 2025. Grand View Research has divided the global home water filter unit market report by product and region.

• Product Outlook (Revenue, USD Billion, 2015 - 2025)

  • RO-based

  • UV-based

  • Other

• Regional Outlook (Revenue USD Billion, 2015-2025)

  • North America

    • The U.S.

  • Europe

    • France

    • Germany

  • Asia Pacific

    • India

    • China

  • Central & South America

    • Argentina

  • Middle East & Africa

    • Israel

These are the most frequently asked questions about this report

b. Global home water filtration unit sales were estimated at USD 9.92 Billion in 2019, and are expected to grow to USD 11.48 Billion by 2020.

b. Global home water filtration units market is expected to grow at a compound annual rate of 15.9% between 2019 and 2025, reaching USD 24.11 trillion by 2025.

b. With a 35.8% share in 2019, Asia Pacific was the market leader in home water filtration units. This can be attributed to the increasing demand from middle-income households as well as large-scale investment by manufacturers in R&D and product development.

b. The market leaders in home water filtration units include Best Water Technology Group, Kent RO System Ltd., Brita Gmbh and Eureka Forbes Limited; Tata Chemicals.; HaloSource Inc.. Panasonic; Amway Corporation. Aquasana. GE Water & Process Technologies Inc.

b. The market is growing due to a variety of factors, including changing consumer habits, especially in urban areas; increasing awareness about the dangers of contaminated surface waters; and decreasing levels of potable water around the world.

Up Market Research published a new report titled “Home Water Filtration Unit Market research report which is segmented by Product (RO-based, UV-based), By Players/Companies Best Water Technology Group; Kent RO System Ltd; Brita Gmbh; Eureka Forbes Limited; Tata Chemicals; HaloSource Inc; Panasonic; Amway Corporation; Aquasana; GE Water & Process Technologies Inc; and Eureka Forbes Limited”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Home Water Filtration Unit Market Report Segments:

The market is segmented by Product (RO-based, UV-based).

Home Water Filtration Unit Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Home Water Filtration Unit Market

Overview of the regional outlook of the Home Water Filtration Unit Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Home Water Filtration Unit Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Home Water Filtration Unit Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. RO-based

                2. UV-based

7. Market scenario by region, sub-region, and country.
8. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
9. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
10. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Home Water Filtration Unit Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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Reasons to Purchase the Home Water Filtration Unit Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.