Global Hand Blender Market by Distribution Channel (Offline, Online), by Product (Cordless, Corded) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

In 2018, the global hand blender market was worth USD 229.2 millions. The market's key driver is expected to be an increase in household spending on kitchen appliances that make cooking easier. The market will also be driven by the shift in preferences among middle-income groups towards a luxurious lifestyle, including hand blenders and advanced kitchen appliances.

Because of the fast-paced lifestyle, consumers have shifted their preference to portable kitchen appliances. As a result of the shift towards healthy, home-cooked meals, the popularity of multi-purpose and compact kitchen appliances has increased among working-class people. With a growing female workforce and a decreasing household size, kitchen appliances are being adopted by consumers for their space-saving and multifunctional capabilities.

These kitchen appliances can be used for both commercial and household purposes, including in bakeries or small food establishments. To maximize their market penetration, major kitchen appliance manufacturers invest in developing countries.

De'Longhi Group, for example, announced in September 2018 that it would expand its portable kitchen product range, including hand blenders and mixers. These products were previously known as 'Braun'. The company plans to also launch the bestselling hand blender, the 'Braun MultiQuick 5 Baby. It features a 350-watt motor and two speed settings. This blender can also be used to make perfect baby food purees.

Product Insights

Corded blenders accounted for more than 75.0% of the total product market share in 2018. These products are energy-consuming because they have high power rating labels. Corded products are efficient in work and can be supplied directly from home. The convenience and ease of use that cordless products offer are making them popular. These batteries require high voltage and are being developed by manufacturers.

Manufacturers are also offering blenders with different attachments to multi-purpose foods, as well as various speeds settings, in an effort to improve the device's functionality. Manufacturers are focusing their efforts on new product launches to meet the growing demand for technological blenders.

Braun GmbH's new, technologically advanced MultiQuick 9 hand blender MQ 9087X was launched in October 2016. This product features the first ACTIVEBlade technology in the world. According to the company, the ACTIVEBlade's up-and-down motion blends foods with 40% less effort.

Distribution Channel Insights

In 2018, the offline segment accounted for 75.5% of the distribution channel's total share. These channels will continue to be a preferred selling channel for buyers in developing countries like India, Thailand and Vietnam. Major retail chains Reliance, Croma and Vijay Sales have opened new stores to increase their market share.

The fastest growing segment is the online distribution channel. It is predicted to grow at 8.7% CAGR between 2019 and 2025 due to the ease of shopping and convenience. Online platforms such as social media and Google ads play an important part in influencing consumer preferences to purchase home electronic devices, including hand blenders, through e-commerce platforms like Rakuten, Amazon and Walmart.

The growth of online channels for electronic products will be fueled by the availability of smartphones in developing countries like India, China and Indonesia as well as the increasing speed of internet. These companies have launched their own online stores where customers can directly purchase genuine products.

Regional Insights

North America was the largest market with a 30.5% share in 2018. This is due to the high demand for modular kitchen appliances in Canada and the U.S. Consumers are also increasingly choosing to use portable, technologically advanced kitchenware such as cookware and kitchenware.

Asia Pacific is expected be the fastest growing region. It will grow at a CAGR 9.0% between 2019 and 2025 due to the presence two of the fastest-growing economies, India and China. These countries offer strong potential markets for compact kitchen appliances, including hand-operated mixers. To meet the growing demand for hand-operated blenders, domestic manufacturers are creating new products. Bajaj Electricals Ltd., an Indian electrical equipment manufacturing company, introduced its new hand blender in April 2018. It is called 'Bajaj HB10".

Market Share Insights & Key Companies

Due to the presence of many strong players and new entrants, the market for hand blenders is fragmented. The introduction of innovative technological products is helping industry players gain market share. Key manufacturers are also adopting a strategy to innovate products that will expand the buyer base.

Smeg S.p.a., an Italian home appliance manufacturer, released its compact and technologically advanced hand blender, the HBF02 hand blender, in October 2017. It has been ergonomically designed and equipped with an anti-slip handle. It is powered by a 700W motor and has a variable speed control.

Hand Blender Market Report Scope

The Report Covers Certain Segments

This report predicts revenue growth at all levels, including country, regional and global. It also provides analysis of industry trends for each sub-segment from 2015 to 2025. Grand View Research has divided the global hand blender market report by product, distribution channel and region.

• Product Outlook (Revenue USD Million, 2015-2025)

  • Corded

  • Cordless

• Distribution Channel Outlook (Revenue USD Million, 2015-2025)

  • Offline

  • Online

• Regional Outlook (Revenue USD Million, 2015-2025)

  • North America

    • The U.S.

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

These are the most frequently asked questions about this report

b. Global hand blender market was valued at USD 246.6 million in 2019, and is forecast to grow to USD 266.3 million by 2020.

b. Global hand blender market to reach USD 398.3 Million by 2025 is expected to grow at 8.2% compound annual growth rate from 2019 to 2025.

b. With a market share of 30.4%, North America dominated in the hand blender market. This can be attributed to the growing demand for modular kitchen appliance and increasing adoption of technologically advanced kitchen products, including cookware and kitchenware in Canada and the U.S.

b. BSH Home Appliances Group and Koninklijke Philips N.V. are some of the key players in the hand blender market. Whirlpool, Wonderchef Home Appliances Pvt. Ltd. is another. Braun GmbH, and others.

b. The market growth is being driven by two key factors: increasing consumer spending on portable kitchen appliances to make cooking more convenient and shifting the preferences of middle-income groups towards a luxurious lifestyle.

Up Market Research published a new report titled “Hand Blender Market research report which is segmented by Distribution Channel (Offline, Online), by Product (Cordless, Corded), By Players/Companies BSH Home Appliances Group, Panasonic Corporation, Braun GmbH among others, Koninklijke Philips NV, Whirlpool, Wonderchef Home Appliances Pvt Ltd”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Hand Blender Market Report Segments:

The market is segmented by Distribution Channel (Offline, Online), by Product (Cordless, Corded).

Hand Blender Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Hand Blender Market

Overview of the regional outlook of the Hand Blender Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Hand Blender Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Hand Blender Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Offline

                2. Online

                1. Cordless

                2. Corded

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Hand Blender Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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Reasons to Purchase the Hand Blender Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.