Global Electric Kettle Market by Application (Residential, Commercial), by Raw Material (Stainless Steel, Plastic, Glass) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

In 2018, the global electric kettle market was worth USD 15.29 billion. Market growth is expected to be influenced by the increasing popularity of new product variations, such as the 360-degree swivel bases and easy pour spouts. Consumers are shifting their attention to kettle appliances that have advanced features such as perfect grip, quick heat-up times, and easy indicator light.

Over the next few years, the use of an eco-friendly electric kettle will expand its role as a sustainable source of energy in households due to the increasing importance of conserving oil and gasoline. The product has been popularized because of the increasing number of working people over the years. This product is preferred by many consumers for its ease-of-use water boiling process.

The electric kettle can heat liquid to temperatures of up to 100° Celsius in a shorter time, which reduces the boiling time. The electric kettle can boil water for a set amount of time and, due to security precautions, will turn off the power when it is done boiling. The electric kettles can work with different levels of electricity, including 220 to 235, 230 volts or 2 to 3 kilowatts.

The products can be made in various sizes and have the ability to boil water from 0.5 to 2 Liters. This has allowed for a variety of product options for customers. The industry's growth will be influenced by the increasing use of hot beverages in emerging economies like China and India.

Raw Material Insights

In 2018, the stainless steel segment earned USD 7.0 billion and is expected to see significant growth due to its durability. These steel kettles have a scale filter that prevents limescale buildup. Double-walled designs are offered by companies to ensure that customers don't have to deal with hot external problems. Secura, a North American manufacturer of stainless steel electric kettles, offers a 1.8-quart capacity and double-wall mounted coating. This makes it easier to boil water and keeps it warm for longer.

Plastic will be the fastest-growing segment. It is expected to grow at a 5.9% CAGR from 2019 to 2025. Plastic materials are lightweight and portable, which will increase their utility in the manufacture of kettle products. Industry participants are likely to be attracted to new products by rising concerns about the harmful effects of bisphenol-A (BPA), as a result global regulations. JOVEN, a Malaysian company, launched a BPA-free electric kettle in October 2018.

Application Insights

In 2018, the residential segment represented 86.4% of the market. In 2018, the share of residential applications was 86.4%. This is due to the growing working-class population worldwide. This product is more popular with household users than gas-operated stoves which can boil for around 10 minutes. The product is more popular in winter than in other seasons, as it can be used to make hot tea and coffee in a shorter time.

From 2019 to 2025, the commercial application segment will grow at a 5.5% CAGR. It is used extensively in the hospitality industry, including restaurants and hotels. The electric kettle boils water quickly, which allows restaurants and hotels to quickly serve customers. As a result, the tourism industry has seen significant growth in countries like Australia, Japan, China and Japan. This will in turn increase the product's utility at various restaurants and hotels in the near future.

Regional Insights

In 2018, Asia Pacific generated USD 7.6 billion in revenue. Market growth is being driven by rising consumer spending in developing countries like India, China, and Thailand on kitchen appliances. According to the World Employment and Social Outlook report for Asia Pacific, there has been a 23 million increase in the number of people employed between 2017 and 2019. China was the region's largest electric kettle market, with a total revenue of USD 2.0billion in 2018. Mickey, Mgintlgroup and Guangzhou Jitai Appliance Science & Technology Co. Ltd. are some of the major manufacturers.

North America is projected to grow at a 4.5% CAGR between 2019 and 2025. Energy-saving technologies are increasingly popular with consumers. Electric kettles use very little energy compared to traditional cooking methods.

Market Share Insights & Key Companies

Conair, Aroma Housewares Company, Hamilton Beach Brands, Inc., Groupe SEB, Cuisinart, Breville USA, Inc., bonavitaworld, SUPOR, and Koninklijke Philips N.V. are key players in the global market. Electric kettles are being developed by companies from all industries. Mi electric kettle was launched by Xiaomi under MIJIA home products in November 2018. If the water inside the kettle is not sufficient, the kettle can cut off electric connectivity.

Electric Kettle Market Report Scope

The Report Covers Certain Segments

This report predicts revenue growth at all levels, including the country, regional and global. It also provides analysis of industry trends for each sub-segment from 2015 to 2025. Grand View Research has divided the global electric kettle market report by application, raw material and region.

• The Outlook for Raw Materials (Revenue, USD million, 2015-2025)

  • Stainless Steel

  • Plastic

  • Glass

  • Other

• Application Outlook (Revenue USD Million, 2015-2025)

  • Residential

  • Commercial

• Regional Outlook (Revenue USD Million, 2015-2025)

  • North America

    • The U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

These are the most frequently asked questions about this report

b. Global electric kettle market was valued at USD 15.96 Billion in 2019, and is projected to grow to USD 16.67 Billion by 2020.

b. Global electric kettle market will grow at a compound annual rate of 4.7% between 2019 and 2025, reaching USD 21.03 billion in 2025.

b. Asia Pacific was the dominant market for electric kettles in 2019, with a 49.8% share. This can be attributed to rising consumer spending in developing countries like India, China, and Thailand on kitchen appliances.

b. b.

b. Market growth is driven by rising importance of conservation, including oil and gasoline. This will likely increase the use of eco-friendly electric kettles as a sustainable source of electricity in households over the next few decades.

Up Market Research published a new report titled “Electric Kettle Market research report which is segmented by Application (Residential, Commercial), by Raw Material (Stainless Steel, Plastic, Glass), By Players/Companies Xiaomi launched Mi electric kettle under MIJIA home products It can stop electric connectivity if the water is absent inside the kettle, Aroma Housewares Company; Conair; Hamilton Beach Brands, in November 2018, Inc; Groupe SEB; Cuisinart; Breville USA, Inc; bonavitaworld; Chef's Choice; SUPOR; and Koninklijke Philips NV Companies are focusing on new product development to get a competitive advantage in the market Companies from different industry verticals are also coming up with electric kettles For instance”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Electric Kettle Market Report Segments:

The market is segmented by Application (Residential, Commercial), by Raw Material (Stainless Steel, Plastic, Glass).

Electric Kettle Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Electric Kettle Market

Overview of the regional outlook of the Electric Kettle Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Electric Kettle Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Electric Kettle Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Residential

                2. Commercial

                1. Stainless Steel

                2. Plastic

                3. Glass

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Electric Kettle Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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Reasons to Purchase the Electric Kettle Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.