Global Electric Iron Market by Product (Steam, Dry), by Function (Non-automatic, Automatic) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global electric iron market was worth USD 1.0 billion in 2018. It is expected to grow at 8.3% CAGR over the forecast period. These products are expected to be more popular because of the growing demand from millennials for being well-dressed. A well-ironed outfit is a sign of a member of an elite society.

Ironed clothes look smarter and make a good impression. Ironing prolongs the fabric's life span by preventing fraying. It is also better than dry cleaning which uses the harmful chemical perchloroethylene. Ironing can remove the bleach odor from clothes.

The key buyer of the product is the student fraternity. Schools and educational institutions located in Asia, including India, China and Bangladesh, have to follow a strict uniform. Students are required to wear clean, ironed clothes in order to promote a disciplined, smart, and hygienic lifestyle. Ironed clothes are a standard part of corporate wear.

It is evident that many of these customers rely on laundry services providers to iron their clothes. It is expected that the growing popularity of ironing services, due to their affordability and availability in the local area, will continue to be a positive factor for the electric iron market.

Product Insights

In 2018, dry products accounted for more than 50% of the total revenue. Because there is no steam production mechanism inside these iron products, they are smaller and lighter than other iron products. These products don't require much maintenance, other than cleaning and protecting the soleplate from scratches. Because of their simplicity and low maintenance costs, the price has been kept low. This has promoted widespread use of the product among the general population.

Stream products will grow at a 8.5% CAGR between 2019 and 2025. The steam-producing process has made ironing quicker, easier, and more simple. These products can be used to iron and steam clothes. It is cheaper to purchase one piece of equipment than two. Modern models can steam clothes vertically as well. Some organizations also consider steam irons to be more effective than dry irons for fabric. Therefore, they include steam irons only in their product line. Black and Decker is an business that manufactures steam irons.

Application Insights

In 2018, commercial products accounted for 55.4%. The main contributors to this segment growth are tailors and commercial laundry service providers. To give the garment a perfect fit and shape, most tailors will sew and iron it. This type of value-added service leaves a greater impression on clients. Laundry service providers also use large steam irons to iron because these appliances are compatible with high volumes and can create crisp creases quickly. These appliances have large water reservoirs that can be used to help during long hours.

From 2019 to 2025, the residential segment will see the highest CAGR at 8.5%. The market will be boosted by a growing number of middle-income families around the world who are able to afford the appliance and can make the purchase themselves rather than rely on commercial service providers.

Distribution Channel Insights

In 2018, 70.6% of the market was dominated by offline channels. This is because people in developing countries like China, India, Bangladesh rely heavily on convenience stores and nearby shops. People also enjoy buying from brick and mortar shops for their physical verification, immediate availability, and ease in comparison. Buyers make sure they verify the product before purchasing. If there are any issues, they can contact the sellers.

As a result, online sales will experience the greatest growth due to the increasing use of tablets and smartphones by parents around the world. These channels allow for easy access to a wide range of products, regardless of where they are located. A large variety of products from different manufacturers means that there are many options available to people.

To increase their buyers reach, most manufacturers sell their products through their own platforms. These sites offer significant discounts that can be attractive to customers. Buyers can also benefit from the help of bloggers who provide information about each product, as well as technical specifications and comparisons to other products on the market.

Function Insights

In 2018, a greater share was contributed by non-automatic products. These products don't have thermostats and are much more affordable than automatic counter forms. These variants were popularized by early entrants to the market. These products are also widely used in developing countries like India, Bangladesh and Pakistan due to their low price. Non-automated products are also heavyweight, which makes them useful for ironing large amounts of clothing.

The fastest CAGR for automatic products is 8.5% between 2019 and 2025. An automatic iron has a thermostat to ensure that clothes don't get scorched or burned. As too much heat can lead to wear and tear, the thermostat balance helps extend the life of your iron.

Regional Insights

North America was the largest, accounting for 30.8% of global revenue in 2018. The availability of many products that meet different needs is the reason for this growth. According to World Bank Data, 100 percent of the people in Canada, Mexico, and the U.S. have electricity. This allows them to use an electric iron. The market is shifting the focus from the struggle for basic amenities to living a luxurious life.

Asia Pacific will be the fastest growing market. It is expected to grow at 9.1% between 2019 and 2025. Japan and China are known for producing efficient products at a low cost. The product is easily accessible to the general public at low prices thanks to their strong distribution channels. The market has also been driven by the increasing availability of electricity. India electrified all its villages in 2018, expanding the market. According to World Bank data, the Indonesian electrification rate has increased to 95%, and Bangladesh's at 80%, creating an impact on the market.

Market Share Insights & Key Companies

Bajaj Electricals Ltd., BCL Electronic; BLACK+DECKER Incorporated.; BSH. Home Appliances FZE. Crompton; Eveready Industries India Ltd. ; Groupe SEB India; Hamilton Beach. Havells India Ltd. ; Impex technologies.in. ; Jaipan; Koninklijke Philips N.V.; Orient Electric; Osian; Panasonic; Sears Brands, LLC (Kenmore); and Singer.

Continuous product improvements and the addition of features that are suitable for different consumers drive the market. Power-efficient products are needed in rural areas, where there is a risk of voltage fluctuations and power surges and spikes. A similar class of people has demanded products that are easy to use, efficient, and convenient.

Electric Iron Market Report Scope

The Report Covers Certain Segments

This report forecasts revenue growth at both the country and global levels. It also provides analysis of industry trends and potential opportunities for each sub-segment between 2015 and 2025. Grand View Research has divided the global electric iron market report by function, product, app, distribution channel and region.

• Function Outlook (Revenue USD Million, 2015-2025)

  • Automatic

  • Non-automatic

• Product Outlook (Revenue USD Million, 2015-2025)

  • Dry

  • Steam

• Application Outlook (Revenue USD Million, 2015-2025)

  • Residential

  • Commercial

• Distribution Channel Outlook (Revenue USD Million, 2015-2025)

  • Offline

  • Online

• Regional Outlook (Revenue USD Million, 2015-2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • India

    • China

  • Central & South America

    • Brazil

  • Middle East & Africa (MEA)

    • UAE

These are the most frequently asked questions about this report

b. Global electric iron market was valued at USD 1.15 billion in 2019, and is forecast to grow to USD 1.26 billion by 2020.

b. Global electric iron market will grow at 8.3% compound annual growth rate from 2019 to 2025, to reach USD 1.81 Billion by 2025.

b. With a 30.8% share in 2019, North America was the dominant market for electric irons. This can be attributed to the availability of many products that suit different needs and the shift in focus of the general population towards luxurious lifestyles.

b. Some key players operating in the electric iron market include Bajaj Electricals Ltd.; BCL Electronic; BLACK+DECKER Inc.; BSH; Home Appliances FZE; Crompton; Eveready Industries India Ltd.; Groupe SEB India; Hamilton Beach; Havells India Ltd.; impextechnologies.in. ; Jaipan; Koninklijke Philips N.V.; Orient Electric; Osian; Panasonic; Sears Brands, LLC (Kenmore); and Singer.

b. Market growth is driven by high utility and advanced features, as well as increased investments in R&D and product development by key manufacturers.

Up Market Research published a new report titled “Electric Iron Market research report which is segmented by Product (Steam, Dry), by Function (Non-automatic, Automatic), By Players/Companies Bajaj Electricals Ltd; BCL Electronic; BLACK+DECKER Inc; BSH; Home Appliances FZE; Crompton; Eveready Industries India Ltd; Groupe SEB India; Hamilton Beach; Havells India Ltd; impextechnologiesin; Jaipan; Koninklijke Philips NV; Orient Electric; Osian; Panasonic; Sears Brands, LLC (Kenmore); and Singer”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Electric Iron Market Report Segments:

The market is segmented by Product (Steam, Dry), by Function (Non-automatic, Automatic).

Electric Iron Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Electric Iron Market

Overview of the regional outlook of the Electric Iron Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Electric Iron Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Electric Iron Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Steam

                2. Dry

                1. Non-automatic

                2. Automatic

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Electric Iron Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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Reasons to Purchase the Electric Iron Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.