Global Electric Grill Market by Product (Electric Griddles, Electric Smokers), by Application (Residential, Commercial) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global electric grill market was valued at USD 3.68 Billion in 2018. It is projected to grow at a compound annual rate (CAGR of 5.1%) between 2019 and 2025. The forecast period is expected to see a 5.1% CAGR. Product sales have been driven by the rising popularity of cooking at home among younger people. The trend towards home cooking is expected to continue to fuel growth.

Electric grills saw a rise in popularity due to the growing preference for cooking at home. Because it doesn't require temperature control, charcoal addition, or smoke handling, electric grills are more practical. These products also have the advantage of being convenient and having indoor utility. The electric grills use electricity to heat the surface and plate. This gives them an advantage over gas and charcoal grills. Indoor usage will increase product demand beyond the use of smoke.

In addition, consumers are increasingly looking for products that are compact and easy to use due to their changing lifestyles and increased technological advances. Electric grills can be carried around and installed easily. Professionals of working class insist on the availability of features like durability and compact size, infused with the most recent technologies.

To shake up their respective markets, the major players are increasing their spending on innovation and technology. Kenyon International, Inc. launched IntelliKEN Touch in March 2019. It features a touch control system with built-in timer and a kitchen timer that adds precision. Spectrum Brands, Inc. introduced Five Serving Grill & Broil under its brand George Foreman Grills, with five nonstick plates. This product allows customers to broil, grill, and melt all in one appliance.

Product Insights

The largest product segment was electric smokers, which accounted for over 60% of the market share in 2018. The basic smoker is a barrel-style drum or vertical box that slows down the cooking of meat. This product can smoke wood like pecan, hickory, and mesquite logs, which enhances the taste and cook of the food. These products are available in smaller sizes for outdoor cooking and in a refrigerator-style version to cook large quantities of meat simultaneously. Due to its ease-of-use, low maintenance and easy replacement, the product has seen a rise in outdoor cooking applications.

The electric griddle is expected to grow at 5.4% CAGR between 2019 and 2025. Griddles have a continuous, smooth surface that makes them ideal for making pancakes, flatbreads, and other easy-to-cook dishes. Electric griddles are becoming more popular due to rising demand for vegan food. This solves the problem of grease draining. Open slats drain grease and are preferred by consumers who prefer grills. This creates distinctive grill lines that add to the appeal of the food. The rising popularity of wood-pellet grills is another reason. According to a 2015 survey, electric wood-pellet accounted for 2% of outdoor grills market, while potential buyers of wood-pellet grills accounted for 7%.

Application Insights

In 2018, commercial reported revenue was USD 2.10 trillion. This is due to increased consumption in restaurants, hotels, events, and other venues. Grilled food is considered healthy because it's prepared naturally with little or no spices. Companies of large scale are creating products that can be sold on the commercial market, incorporating the most innovative technology. Weber, for example, launched an infinity ignition switch in June 2017 that offers a guarantee to start. Weber also offers a 10-year warranty. Char-Broil introduced two smart smokers in November 2016. The Simple smoker uses an integrated meat probe smoking process. The Digital Electric smoker can be used for up to 6.5 hours.

The residential application market is expected to grow at 5.3% between 2019 and 2025. This can be attributed to consumers' increasing use of premium products that enhance their cooking skills and add natural aroma to their food. Most consumers are millennials, who are more inclined to cook in their own backyard. This generation is also more open to trying new recipes and techniques, thanks to TV cooking programs like Grilling With Rich's BBQ Pitmasters. The electric grill, which is free from smoking, has seen a surge in demand for residential applications. Manufacturers offer a variety of options, including countertop design for permanent kitchen placement. This allows them to capitalize on the dominant position of indoor applications within the residential sector.

Regional Insights

North America held the largest market share at 34.8% in 2018, Due to the increased use of backyard cooking and at-home cooking, the region saw the most grills sold. With a love for food and a growing trend towards barbecuing, the region has seen a shift in consumer culture. According to the Hearth, Patio, and Barbecue Association, 30% of North American consumers use grills or smokers. This has led to increased demand for these products. According to HPBA, more to a third of North American consumers will purchase new products in the future, which is a great opportunity for regional growth.

Asia Pacific saw growth due to increased street food consumption and investments in barbecue products in key markets like India and China. The region's market is thriving due to a rising preference for other foods than burgers and hot dog, as well as the rise in popularity of poppers and French toast on outdoor grills. To provide maximum convenience for consumers, manufacturers are investing heavily in product development that incorporates advanced technology features. Char-Broil, for example, launched SmartChef in January 2016. This app helps maintain meat temperature, cooking times, and chamber temperature.

Market Share Insights & Key Companies

Leading players emphasize product innovation because of the increased market share gained by new product development. Because of growing preference for healthy foods in most regions, new product launches keep consumers' interest alive.

Weber-Stephen Products LLC, and The Coleman Company, Inc. hold the largest market share, with 40% and 8%, respectively. The players are also looking for innovative technological products that meet the anticipated demand. Weber-Stephen Products LLC introduced Q1400, a versatile product in March 2018. This product is suitable for grilling, baking and convection as well as roasting. TTK Prestige Ltd. introduced a product that has temperature control and nonstick heating plates in December 2016. The following are some of the most prominent players in electric grill market:

• Weber-Stephen Products LLC

• The Middleby Corp.

• Taylor Company

• Roller Grill International

• Holland Grill Company Inc.

• Dimplex North America Limited

• DeLonghi SpA

• The Coleman Company, Inc.

• Midea Group.

• RH Peterson Co.

Up Market Research published a new report titled “Electric Grill Market research report which is segmented by Product (Electric Griddles, Electric Smokers), by Application (Residential, Commercial), By Players/Companies DeLonghi SpA, Dimplex North America Limited, The Coleman Company Inc, The Middleby Corp, The Holland Grill Company Inc, RH Peterson Co, Midea Group, Roller Grill International, Weber-Stephen Products LLC, Taylor Company”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Electric Grill Market Report Segments:

The market is segmented by Product (Electric Griddles, Electric Smokers), by Application (Residential, Commercial).

Electric Grill Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Electric Grill Market

Overview of the regional outlook of the Electric Grill Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Electric Grill Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Electric Grill Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Electric Griddles

                2. Electric Smokers

                1. Residential

                2. Commercial

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Electric Grill Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Electric Grill Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.