Global electric blankets market was worth USD 765.4 millions in 2018. It is projected to grow at a compound annual rate (CAGR of 7.1%) between 2019 and 2025. This market is driven by the increasing use of technological advances in consumer convenience products. Their popularity has increased with the introduction of waterproof, stain-resistant and battery-powered products that are light-weight, mobile-chargeable, and lightweight. Electric blankets are a key product for consumers who live in countries that have long, bitter winters or suffer from pain-related conditions.
Electric blankets are much more affordable than heaters, and they are great for countries that have long and severe winters. To provide warmth and natural insulation, companies have been developing thickly insulated sheets lined with fleece. They also offer products that are washable and portable. Medisana HDW has created a blanket made of microfiber fleece that can be machine washed. You can adjust the heat setting to your preference. Klarstein Dr. Watson XL and Imetec 16175 are two other products in this group.
Safety concerns are one of the key factors that could hinder market growth. The product can overheat, which could pose a danger to pregnant women. The devices emit low-frequency electromagnetic waves that could be dangerous to the foetus. Exposure to very low frequencies could lead to brain tumors and childhood leukemia.
In 2018, households made up the largest percentage of end-users with more than 45.0%. The growth of this segment has been supported by an increase in disposable income and a rise in homeownership in many developing countries. The introduction of technology-based, convenient consumer products and improved lifestyles in China are expected to increase electric blanket use over the next few year. Product demand has increased across all age groups due to affordability, comfort, and other benefits, particularly among people with chronic conditions like arthritis, muscle pains and sinus problems, fibromyalgia and painful periods.
Hospitals and hotels are expected to see significant growth in the next few years. The hotel industry will see an increase in electric blanket use due to the increased tourist flow from colder countries. These flexible heating products are a lucrative market opportunity for hospital players. They can keep the patient's temperature at the right temperature even in severe cold.
The market for electric blankets has been divided into two segments based on distribution channels. In 2018, the revenue share for the offline segment was just below 65.0%. The popularity of offline sales channels and distribution channels has been driven by the availability of physical products and the ability for customers to inspect the features of the product. In the United States, consumers prefer to shop offline, with mass merchants being preferred over specialty, retail and department stores. Due to their accessibility, Asian countries have the highest retail sales.
E-commerce platforms are becoming more popular as distribution channels due to the increasing number of tech-savvy customers and growing interest in online shopping. This trend has seen the rise of third-party online distributors and e-retailers that offer quality products to reach a rapidly expanding customer base.
The global market is divided by geography into North America and Europe, Asia Pacific and Central and South America and the Middle East. North America will experience the fastest growth, with a 7.4% CAGR between 2019 and 2025. Due to the changing weather in Europe, there has been steady growth in the demand for flexible heating products. In harsh winters, consumers are willing to spend extra money to stay warm and comfortable.
Asia Pacific was the largest market in 2018, and will account for nearly 32.0% of global market share by 2025. The growing popularity and availability of electric blankets is a key factor in China's market dominance. China purchases approximately 30 million units annually. They are easily accessible, affordable, and can be found at garage sales as well as in department stores.
Jarden Corporation is one of the largest players in the global market. Others include Shanghai Shenda Co. Ltd. Morphy Richards Ltd. Snugnights United Kingdom LLP, Snugnights GmbH, Beurer GmbH and Silentnight Group Ltd. Product manufacturers have been forced to develop safer and more innovative heating products to meet consumer demands due to concerns about the safety of these products. This market is witnessing a significant increase in investment in research and studies to address these concerns. The market leader in electric blankets is:
Jarden Corporation
Shanghai Shenda Co. Ltd.
Morphy Richards Ltd.
Snugnights UK Ltd
Beurer GmbH
Caiyang
Slumberdown
Shijiazhuang Mengjie Industry Co. Ltd.
Silentnight Group Ltd.
Up Market Research published a new report titled “Electric Blankets Market research report which is segmented by End User (Households, Hospitals, Hotels), by Distribution Channel (Online, Offline), By Players/Companies Caiyang, Jarden Corporation, Silentnight Group Ltd, Beurer GmbH, Morphy Richards Ltd, Shijiazhuang Mengjie Industry Co Ltd, Slumberdown, Shanghai Shenda Co Ltd, Snugnights UK LLP”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.
Report Attributes | Report Details |
Report Title | Electric Blankets Market Research Report |
By End User | Households, Hospitals, Hotels |
By Distribution Channel | Online, Offline |
By Companies | Caiyang, Jarden Corporation, Silentnight Group Ltd, Beurer GmbH, Morphy Richards Ltd, Shijiazhuang Mengjie Industry Co Ltd, Slumberdown, Shanghai Shenda Co Ltd, Snugnights UK LLP |
Regions Covered | North America, Europe, APAC, Latin America, MEA |
Base Year | 2020 |
Historical Year | 2018 to 2019 (Data from 2010 can be provided as per availability) |
Forecast Year | 2028 |
Number of Pages | 250 |
Number of Tables & Figures | 175 |
Customization Available | Yes, the report can be customized as per your need. |
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
The market is segmented by End User (Households, Hospitals, Hotels), by Distribution Channel (Online, Offline).
Electric Blankets Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
Key Benefits for Industry Participants & Stakeholders:
Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
We have studied the Electric Blankets Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
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