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Global Electric Blankets Market by End User (Households, Hospitals, Hotels), by Distribution Channel (Online, Offline) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

  • Report ID: ES-75249
  • Author: Up Market Research
  • Rating: 4.9
  • Total Reviews: 80
  • No. Of Pages: 250
  • Format:
  • Pub. Date: 2021-10-21
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Summary of the Report

Global electric blankets market was worth USD 765.4 millions in 2018. It is projected to grow at a compound annual rate (CAGR of 7.1%) between 2019 and 2025. This market is driven by the increasing use of technological advances in consumer convenience products. Their popularity has increased with the introduction of waterproof, stain-resistant and battery-powered products that are light-weight, mobile-chargeable, and lightweight. Electric blankets are a key product for consumers who live in countries that have long, bitter winters or suffer from pain-related conditions.

Electric blankets are much more affordable than heaters, and they are great for countries that have long and severe winters. To provide warmth and natural insulation, companies have been developing thickly insulated sheets lined with fleece. They also offer products that are washable and portable. Medisana HDW has created a blanket made of microfiber fleece that can be machine washed. You can adjust the heat setting to your preference. Klarstein Dr. Watson XL and Imetec 16175 are two other products in this group.

Safety concerns are one of the key factors that could hinder market growth. The product can overheat, which could pose a danger to pregnant women. The devices emit low-frequency electromagnetic waves that could be dangerous to the foetus. Exposure to very low frequencies could lead to brain tumors and childhood leukemia.

End-user insights

In 2018, households made up the largest percentage of end-users with more than 45.0%. The growth of this segment has been supported by an increase in disposable income and a rise in homeownership in many developing countries. The introduction of technology-based, convenient consumer products and improved lifestyles in China are expected to increase electric blanket use over the next few year. Product demand has increased across all age groups due to affordability, comfort, and other benefits, particularly among people with chronic conditions like arthritis, muscle pains and sinus problems, fibromyalgia and painful periods.

Hospitals and hotels are expected to see significant growth in the next few years. The hotel industry will see an increase in electric blanket use due to the increased tourist flow from colder countries. These flexible heating products are a lucrative market opportunity for hospital players. They can keep the patient's temperature at the right temperature even in severe cold.

Distribution Channel Insights

The market for electric blankets has been divided into two segments based on distribution channels. In 2018, the revenue share for the offline segment was just below 65.0%. The popularity of offline sales channels and distribution channels has been driven by the availability of physical products and the ability for customers to inspect the features of the product. In the United States, consumers prefer to shop offline, with mass merchants being preferred over specialty, retail and department stores. Due to their accessibility, Asian countries have the highest retail sales.

E-commerce platforms are becoming more popular as distribution channels due to the increasing number of tech-savvy customers and growing interest in online shopping. This trend has seen the rise of third-party online distributors and e-retailers that offer quality products to reach a rapidly expanding customer base.

Regional Insights

The global market is divided by geography into North America and Europe, Asia Pacific and Central and South America and the Middle East. North America will experience the fastest growth, with a 7.4% CAGR between 2019 and 2025. Due to the changing weather in Europe, there has been steady growth in the demand for flexible heating products. In harsh winters, consumers are willing to spend extra money to stay warm and comfortable.

Asia Pacific was the largest market in 2018, and will account for nearly 32.0% of global market share by 2025. The growing popularity and availability of electric blankets is a key factor in China's market dominance. China purchases approximately 30 million units annually. They are easily accessible, affordable, and can be found at garage sales as well as in department stores.

Market Share Insights & Key Companies

Jarden Corporation is one of the largest players in the global market. Others include Shanghai Shenda Co. Ltd. Morphy Richards Ltd. Snugnights United Kingdom LLP, Snugnights GmbH, Beurer GmbH and Silentnight Group Ltd. Product manufacturers have been forced to develop safer and more innovative heating products to meet consumer demands due to concerns about the safety of these products. This market is witnessing a significant increase in investment in research and studies to address these concerns. The market leader in electric blankets is:

  • Jarden Corporation

  • Shanghai Shenda Co. Ltd.

  • Morphy Richards Ltd.

  • Snugnights UK Ltd

  • Beurer GmbH

  • Caiyang

  • Slumberdown

  • Shijiazhuang Mengjie Industry Co. Ltd.

  • Silentnight Group Ltd.

Up Market Research published a new report titled “Electric Blankets Market research report which is segmented by End User (Households, Hospitals, Hotels), by Distribution Channel (Online, Offline), By Players/Companies Caiyang, Jarden Corporation, Silentnight Group Ltd, Beurer GmbH, Morphy Richards Ltd, Shijiazhuang Mengjie Industry Co Ltd, Slumberdown, Shanghai Shenda Co Ltd, Snugnights UK LLP”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.


Report Scope

Report AttributesReport Details
Report TitleElectric Blankets Market Research Report
By End UserHouseholds, Hospitals, Hotels
By Distribution ChannelOnline, Offline
By CompaniesCaiyang, Jarden Corporation, Silentnight Group Ltd, Beurer GmbH, Morphy Richards Ltd, Shijiazhuang Mengjie Industry Co Ltd, Slumberdown, Shanghai Shenda Co Ltd, Snugnights UK LLP
Regions CoveredNorth America, Europe, APAC, Latin America, MEA
Base Year2020
Historical Year2018 to 2019 (Data from 2010 can be provided as per availability)
Forecast Year2028
Number of Pages250
Number of Tables & Figures175
Customization AvailableYes, the report can be customized as per your need.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.


Global Electric Blankets Industry Outlook

Global Electric Blankets Market Report Segments:

The market is segmented by End User (Households, Hospitals, Hotels), by Distribution Channel (Online, Offline).

Electric Blankets Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.


Key Benefits for Industry Participants & Stakeholders:

  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Electric Blankets Market

Overview of the regional outlook of the Electric Blankets Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.


Electric Blankets Market Overview

Highlights of The Electric Blankets Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of Electric Blankets Market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2028.
  5. Developments and trends in the market.
        6. By End User:

                1. Households

                2. Hospitals

                3. Hotels

        7. By Distribution Channel:

                1. Online

                2. Offline

  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Electric Blankets Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.


How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
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Electric Blankets Market Trends

Reasons to Purchase the Electric Blankets Market Report:

  • The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
  • Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
  • Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
  • The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
  • Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Electric Blankets Market Overview
   4.1 Introduction 
      4.1.1 Market Taxonomy 
      4.1.2 Market Definition 
      4.1.3 Macro-Economic Factors Impacting the Market Growth 
   4.2 Electric Blankets Market Dynamics 
      4.2.1 Market Drivers 
      4.2.2 Market Restraints 
      4.2.3 Market Opportunity 
   4.3 Electric Blankets Market - Supply Chain Analysis 
      4.3.1 List of Key Suppliers 
      4.3.2 List of Key Distributors 
      4.3.3 List of Key Consumers 
   4.4 Key Forces Shaping the Electric Blankets Market 
      4.4.1 Bargaining Power of Suppliers 
      4.4.2 Bargaining Power of Buyers 
      4.4.3 Threat of Substitution 
      4.4.4 Threat of New Entrants 
      4.4.5 Competitive Rivalry 
   4.5 Global Electric Blankets Market Size & Forecast, 2018-2028 
      4.5.1 Electric Blankets Market Size and Y-o-Y Growth 
      4.5.2 Electric Blankets Market Absolute $ Opportunity 


Chapter 5 Global Electric Blankets Market Analysis and Forecast by End User
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities by End User
      5.1.2 Basis Point Share (BPS) Analysis by End User
      5.1.3 Absolute $ Opportunity Assessment by End User
   5.2 Electric Blankets Market Size Forecast by End User
      5.2.1 Households
      5.2.2 Hospitals
      5.2.3 Hotels
   5.3 Market Attractiveness Analysis by End User

Chapter 6 Global Electric Blankets Market Analysis and Forecast by Distribution Channel
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities by Distribution Channel
      6.1.2 Basis Point Share (BPS) Analysis by Distribution Channel
      6.1.3 Absolute $ Opportunity Assessment by Distribution Channel
   6.2 Electric Blankets Market Size Forecast by Distribution Channel
      6.2.1 Online
      6.2.2 Offline
   6.3 Market Attractiveness Analysis by Distribution Channel

Chapter 7 Global Electric Blankets Market Analysis and Forecast by Region
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities by Region
      7.1.2 Basis Point Share (BPS) Analysis by Region
      7.1.3 Absolute $ Opportunity Assessment by Region
   7.2 Electric Blankets Market Size Forecast by Region
      7.2.1 North America
      7.2.2 Europe
      7.2.3 Asia Pacific
      7.2.4 Latin America
      7.2.5 Middle East & Africa (MEA)
   7.3 Market Attractiveness Analysis by Region

Chapter 8 Coronavirus Disease (COVID-19) Impact 
   8.1 Introduction 
   8.2 Current & Future Impact Analysis 
   8.3 Economic Impact Analysis 
   8.4 Government Policies 
   8.5 Investment Scenario

Chapter 9 North America Electric Blankets Analysis and Forecast
   9.1 Introduction
   9.2 North America Electric Blankets Market Size Forecast by Country
      9.2.1 U.S.
      9.2.2 Canada
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 North America Electric Blankets Market Size Forecast by End User
      9.6.1 Households
      9.6.2 Hospitals
      9.6.3 Hotels
   9.7 Basis Point Share (BPS) Analysis by End User 
   9.8 Absolute $ Opportunity Assessment by End User 
   9.9 Market Attractiveness Analysis by End User
   9.10 North America Electric Blankets Market Size Forecast by Distribution Channel
      9.10.1 Online
      9.10.2 Offline
   9.11 Basis Point Share (BPS) Analysis by Distribution Channel 
   9.12 Absolute $ Opportunity Assessment by Distribution Channel 
   9.13 Market Attractiveness Analysis by Distribution Channel

Chapter 10 Europe Electric Blankets Analysis and Forecast
   10.1 Introduction
   10.2 Europe Electric Blankets Market Size Forecast by Country
      10.2.1 Germany
      10.2.2 France
      10.2.3 Italy
      10.2.4 U.K.
      10.2.5 Spain
      10.2.6 Russia
      10.2.7 Rest of Europe
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Europe Electric Blankets Market Size Forecast by End User
      10.6.1 Households
      10.6.2 Hospitals
      10.6.3 Hotels
   10.7 Basis Point Share (BPS) Analysis by End User 
   10.8 Absolute $ Opportunity Assessment by End User 
   10.9 Market Attractiveness Analysis by End User
   10.10 Europe Electric Blankets Market Size Forecast by Distribution Channel
      10.10.1 Online
      10.10.2 Offline
   10.11 Basis Point Share (BPS) Analysis by Distribution Channel 
   10.12 Absolute $ Opportunity Assessment by Distribution Channel 
   10.13 Market Attractiveness Analysis by Distribution Channel

Chapter 11 Asia Pacific Electric Blankets Analysis and Forecast
   11.1 Introduction
   11.2 Asia Pacific Electric Blankets Market Size Forecast by Country
      11.2.1 China
      11.2.2 Japan
      11.2.3 South Korea
      11.2.4 India
      11.2.5 Australia
      11.2.6 South East Asia (SEA)
      11.2.7 Rest of Asia Pacific (APAC)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Asia Pacific Electric Blankets Market Size Forecast by End User
      11.6.1 Households
      11.6.2 Hospitals
      11.6.3 Hotels
   11.7 Basis Point Share (BPS) Analysis by End User 
   11.8 Absolute $ Opportunity Assessment by End User 
   11.9 Market Attractiveness Analysis by End User
   11.10 Asia Pacific Electric Blankets Market Size Forecast by Distribution Channel
      11.10.1 Online
      11.10.2 Offline
   11.11 Basis Point Share (BPS) Analysis by Distribution Channel 
   11.12 Absolute $ Opportunity Assessment by Distribution Channel 
   11.13 Market Attractiveness Analysis by Distribution Channel

Chapter 12 Latin America Electric Blankets Analysis and Forecast
   12.1 Introduction
   12.2 Latin America Electric Blankets Market Size Forecast by Country
      12.2.1 Brazil
      12.2.2 Mexico
      12.2.3 Rest of Latin America (LATAM)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Latin America Electric Blankets Market Size Forecast by End User
      12.6.1 Households
      12.6.2 Hospitals
      12.6.3 Hotels
   12.7 Basis Point Share (BPS) Analysis by End User 
   12.8 Absolute $ Opportunity Assessment by End User 
   12.9 Market Attractiveness Analysis by End User
   12.10 Latin America Electric Blankets Market Size Forecast by Distribution Channel
      12.10.1 Online
      12.10.2 Offline
   12.11 Basis Point Share (BPS) Analysis by Distribution Channel 
   12.12 Absolute $ Opportunity Assessment by Distribution Channel 
   12.13 Market Attractiveness Analysis by Distribution Channel

Chapter 13 Middle East & Africa (MEA) Electric Blankets Analysis and Forecast
   13.1 Introduction
   13.2 Middle East & Africa (MEA) Electric Blankets Market Size Forecast by Country
      13.2.1 Saudi Arabia
      13.2.2 South Africa
      13.2.3 UAE
      13.2.4 Rest of Middle East & Africa (MEA)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Middle East & Africa (MEA) Electric Blankets Market Size Forecast by End User
      13.6.1 Households
      13.6.2 Hospitals
      13.6.3 Hotels
   13.7 Basis Point Share (BPS) Analysis by End User 
   13.8 Absolute $ Opportunity Assessment by End User 
   13.9 Market Attractiveness Analysis by End User
   13.10 Middle East & Africa (MEA) Electric Blankets Market Size Forecast by Distribution Channel
      13.10.1 Online
      13.10.2 Offline
   13.11 Basis Point Share (BPS) Analysis by Distribution Channel 
   13.12 Absolute $ Opportunity Assessment by Distribution Channel 
   13.13 Market Attractiveness Analysis by Distribution Channel

Chapter 14 Competition Landscape 
   14.1 Electric Blankets Market: Competitive Dashboard
   14.2 Global Electric Blankets Market: Market Share Analysis, 2019
   14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.3.1 Caiyang
      14.3.2 Jarden Corporation
      14.3.3 Silentnight Group Ltd
      14.3.4 Beurer GmbH
      14.3.5 Morphy Richards Ltd
      14.3.6 Shijiazhuang Mengjie Industry Co Ltd
      14.3.7 Slumberdown
      14.3.8 Shanghai Shenda Co Ltd
      14.3.9 Snugnights UK LLP
Segments Covered in the Report
The global Electric Blankets market has been segmented based on

By End User
  • Households
  • Hospitals
  • Hotels
By Distribution Channel
  • Online
  • Offline
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Caiyang
  • Jarden Corporation
  • Silentnight Group Ltd
  • Beurer GmbH
  • Morphy Richards Ltd
  • Shijiazhuang Mengjie Industry Co Ltd
  • Slumberdown
  • Shanghai Shenda Co Ltd
  • Snugnights UK LLP

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