Global Commercial Display Market by Product (Digital Signage, Display Monitor, Display TVs) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

In 2018, the global commercial display market was worth USD 38,444.66 millions. It is projected to grow at a compound annual rate (CAGR of 7.07%) between 2019 and 2025. By 2025, the global shipment of commercial monitors will exceed 40 million units. Due to the increasing demand from various end users, the industry saw shipments exceeding 13 million commercial TVs in 2018.

The rapid urbanization of developing countries is causing a rise in the commercial sector. This is due to improvements in infrastructure and lifestyle changes. Retail and hospitality industries are using digitally-digitized promotional methods to promote their products and services in an efficient and impactful way. The demand for commercial displays is on the rise and will continue to grow over the forecast period. The market is likely to grow due to increasing demand for commercial displays in 4K and 8K, as well as technologies like AI upscaling and artificial intelligence and machine learning.

The advertising industry is seeing an increase in ultra-HD content production. This is unlike the days when UHD content was produced by devices that were limited and expensive. For example, 4K TVs, which served very limited purposes. Advertising companies are increasingly producing UHD content for different advertising purposes, which is increasing the demand for commercial display products in 4K and 8K. Furthermore, massive investments from manufacturers for the development of high-end-specification products with increased energy efficiency are also anticipated to drive the market growth. The demand for OLED and microLED technologies that save energy is growing as energy conservation becomes a key factor in sustainable business development.

The commercial sector refers to those establishments/organizations engaged in commercial activities other than manufacturing and industrial businesses. The study covers companies, retail chains, stores, hospitality, entertainment and healthcare. It also includes transportation. Large-sized, commercial-grade displays are preferred by commercial businesses for their advertising, tutorials, trade show, and other purposes. The market is expected to grow because of the increasing demand for commercial displays in these commercial sectors.

The technological advancements have led to the creation of sophisticated software solutions for audience engagement and people tracking & counting. These software solutions are being integrated into commercial displays by manufacturers, which has led to a remarkable increase in their adoption. The market growth in commercial display is likely to be slowed by a decline in monitor and TV shipments over the past year. Over the forecast period, the key limiting factors will be software and hardware compatibility for digital signage, as well as connectivity issues.

Product Insights

The market for commercial signage has been divided by product into three segments: digital signage, display monitor, TVs. In terms of revenue, the digital signage segment was the most dominant in 2018, and it is expected to continue dominating the market for six more years. Further sub-segments include video walls, video screens and transport LED screens. Signage products are more popular in supermarkets and shopping malls. The segment is also growing because of the increasing preference for digital signage solutions in commercial spaces. Digital signage products are expected to experience the fastest CAGR growth over the forecast period.

Display monitors are used extensively in many sectors, including education and banking. These products are in high demand, especially if they have a size below 32 inches. The demand for larger, more curved and widescreen monitors is increasing. From 2019 to 2025, the segment of display TVs is expected to experience steady growth at a CAGR of over 4%. Manufacturers such as SAMSUNG, LG Display Co. Ltd. are incorporating state-of-the art technologies like micro-LED and mini-LED into their latest commercial-grade TVs. The players also offer a variety of TV panels, including flexible and rollable panels. These products are used extensively in healthcare facilities, including hospitals and clinics.

Technology Insights

The market for commercial display products can be divided into LED, LCD and other technologies based on their technology. Since a few decades, LCD has been the most widely used technology for display products. Many business sectors, including banks and corporate offices, use LCD-based products. In 2018, the LCD segment held the largest market share in terms of revenue and was a mature segment. LCDs are being widely adopted because of their lower manufacturing costs.

The LED technology segment will still hold a significant market share in terms of revenue by 2025. Many types of LED displays have been developed thanks to advances in LED technology, such as OLED or QLED. These technologies are extremely energy-efficient and are widely used by manufacturers for their commercial displays. Other emerging LED technologies include micro-LED and mini-LED. These technologies, which are still relatively new, are not yet being used in the global market. However, they are expected to see higher CAGRs in the next six-years.

Component Insights

The market for commercial display can be divided by component into hardware, software and services. In 2018, the hardware segment held the largest market share and will continue to dominate the market through 2025. This is due to the greater demand for hardware than software. Displays, cables, accessories and installation equipment are all hardware components.

A significant market share was held by the software segment, primarily due to the introduction of advanced software for digital signage. The market is expected to grow at a significant CAGR of more than 6% between 2019 and 2025. Due to the high maintenance and service requirements for commercial TVs and monitors, the services segment saw a higher demand than the software segment in 2018. Services include the installation of displays in commercial locations and the provision of convenient connectivity.

Display Type Insights

The market for commercial display can be divided into flat panel, curve panel and other panels based on its type. Flat panels have been used for decades by users in various commercial sectors due to their low cost and ease of availability. Flat panel displays have been increasingly used in the business sector since the advent of LCD and TFT displays. Flat panel accounted for more than 60% of the total market share in 2018. Many industries use flat-panel displays, such as digital posters and video walls, in many applications. This segment will continue to dominate the market for the forecast period.

These panels are used extensively in entertainment, gaming design, automotive manufacturing, and other areas. To meet the diverse needs of customers, these panels are widely used in televisions, monitors and smartphones. The market leaders are focusing their efforts on flexible panel displays within their product categories. The segment called "others", which encompasses flexible and rollable panels technologies in early stages of development, will see the largest CAGR during the forecast period. Rollable panels will also be a significant part of the market in the next six-years.

Application Insights

The market for commercial display can be divided based on its application into hospitality, entertainment and stadiums & playgrounds. Corporate, banking, healthcare and education are also included. In 2018, the largest market share was held by the retail sector. This sector is the most important and requires digital advertising for marketing and promotion of products & services. Retail companies are using a modern approach to advertising. This has led to a high demand for digital signage and commercial-grade TVs.

Due to an increasing number of restaurants, caf©s, bars, QSRs and hotels, the hospitality segment is another important segment that has contributed to the market's growth. These establishments need a variety of display solutions to meet various purposes, such as entertainment, menu and food display, advertisement, and menu & dish display. This segment is expected to grow steadily over the next six-years. Due to the rapid growth of the transportation sector, it is likely to be the fastest-growing segment in the next six years. This is due to the progress made by developing countries like China, India, and Philippines. Commercial displays are used in the transportation sector at stations like airports, train stations, metro stations, bus stands, and railway stations. Digital displays are used extensively by advertisers on trains, buses, trams, and cabs.

Display Size Insights

The market for commercial display can be divided into four segments based on its size: below 32 inches, 32-52 inches, 52-75 inches, 52-75 inches and above 75inches. In 2018, the revenues from segments below 32 inches and 32-52 inches were relatively high. They are expected to continue to grow. Large displays are preferred by customers due to their clarity, energy-efficient features like OLED and microLED, as well as high quality content. The 52-75 inch segment will see a significant rise in demand over the next six year.

The highest CAGR is expected to be in the segment above 75 inches due to growing demand for large-format displays. Large displays are being used for signage purposes by customers in sectors like healthcare, transport, and retail. Due to their growing popularity, major players like SAMSUNG and LG Display Co. Ltd. have introduced many commercial-grade TVs with displays sizes greater than 75 inches over the past few years. To meet the increasing demand, manufacturers have made investments in research and development to bring large-sized displays with the most recent technologies.

Regional Insights

The global commercial display market is segmented by region into North America and Europe, Asia Pacific, South America, Middle East & Africa, and Europe. The presence of key market players in North America made North America account for more than 30% market share in 2018. Strong customer bases have been built by companies such as SAMSUNG and TCL North America. The region is also seeing a significant increase in the adoption of advanced display solutions across different sectors, which is expected to drive further market growth. By 2025, the North American market will be worth more than USD 18,000 millions.

Asia Pacific is set to experience significant growth. It will register the highest CAGR at 7.03% between 2019 and 2025. Rapid urbanization in the developing world and increasing adoption of commercial displays in healthcare and transportation are two reasons for the region's growth. The region is home to many manufacturers and OEMs as well as a large customer base. Regional market growth is aided by companies such as SAMSUNG and Sharp Electronics Corporation.

Market Share Insights & Key Companies

In response to growing demand for high-quality display technology in hospitality, transportation and healthcare, market players are investing more in research and development of new technologies, such as transparent panels. Market growth will be boosted by the latest technologies in digital signage, TVs and other related products. SAMSUNG has introduced The Wall, a TV equipped with micrometer-scale LEDs that emit self-emitting light. These micrometer-scale LEDs can be used as the light source and filter, eliminating the need to use backlight or color filters. MicroLED technology is used in the TVs of this company. They have a maximum screen size of over 200 inches.

To stay ahead of their competition, manufacturers integrate display products with AI-based solutions and remote hardware. There are many publicly-owned companies that have established strong positions in the market. These companies account for a large part of the total market share and dominate the commercial display market. These are some of the most prominent players in commercial display.

• CDW

• Cisco Systems, Inc.

• Dell

• Koninklijke Philips N.V.

• LG Display Co., Ltd.

• NEC Display Solutions

• Panasonic Corporation

• SAMSUNG

• Sharp Electronics Corporation

• Sony Corporation

Up Market Research published a new report titled “Commercial Display Market research report which is segmented by Product (Digital Signage, Display Monitor, Display TVs), By Players/Companies LG Display Co Ltd, Koninklijke Philips NV, Sony Corporation, Panasonic Corporation, NEC Display Solutions, CDW, Cisco Systems Inc, Dell, Sharp Electronics Corporation, SAMSUNG”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Commercial Display Market Report Segments:

The market is segmented by Product (Digital Signage, Display Monitor, Display TVs).

Commercial Display Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Commercial Display Market

Overview of the regional outlook of the Commercial Display Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Commercial Display Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Commercial Display Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Digital Signage

                2. Display Monitor

                3. Display TVs

7. Market scenario by region, sub-region, and country.
8. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
9. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
10. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Commercial Display Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Commercial Display Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.