Global Tonic Water Market by Product (Regular, Diet) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028
Summary of the Report
Global tonic water market was worth USD 1.72 billion in 2019. It is projected to grow at a compound annual rate (CAGR of 7.2%) between 2020 and 2027. The market's key driver is the rising consumption of alcohol such as vodka and gin. Tonic water also contains plenty of quinine which can help reduce the risk of getting malaria or other leg-related medical problems. Market growth is expected to be driven by these medicinal properties over the forecast period. Tonic water is a popular soft drink that mixes spirits with. Tonic water is a strong base for many drinks, giving them a bitter taste. Tonic and Gin have been a popular mix consumed by drinkers all over the world. It is commonly known as "G and T" in the U.S., Canada and other countries such as Australia, New Zealand, Ireland, Australia, Canada and the U.K. Most recipes use a 1:1 to 3 ratio of tonic water to Gin. These trends will continue to be favorable for the industry during the forecast period.
Due to its quinine substance (a medicine used to treat malaria and Babesiosis), tonic water is widely enjoyed as a healthy beverage. The tonic water has 83 mg per liter of quinine, which is a powerful medicinal ingredient. There are many manufacturers on the market that offer a variety of products with added sugars or flavors. Tonic water's medicinal benefits are driving global demand.
It is most commonly consumed with gin, and its use in different countries has increased significantly in recent years. Since 2010, International Gin and Tonic Day is also celebrated in the U.K. and U.S. The WorldAtlas shows that the top gin-consuming countries are Canada and the United States, followed closely by Ireland and Spain. Due to their increased consumption of gin, these countries are increasing the demand for tonic waters.
Product Insights
With a market share exceeding 75.0%, regular tonic water was the most popular product segment in 2019. It is expected to continue its dominance for the forecast period. The market offers a wide variety of products. The regular tonic water is also available in a variety of flavors and sugar, which draws customers from around the world.
With a CAGR between 2020 and 2027 of 7.7%, diet tonic water will be the fastest-growing segment. This is due to rising demand for sugarless and low-calorie foods across the globe. People are adopting healthier lifestyles, and this is changing their preference for low-sugar and sugar-free beverages. Diet tonic water is sweetened with artificial sweeteners.
Distribution Channel Insights
With a market share greater than 54.0%, hypermarkets, supermarkets and convenience stores dominated the segment in 2019. They are expected to continue their dominance during the forecast period. A number of supermarket giants like Walmart, Tesco and 7Eleven have the highest customer penetration in North America. These large-scale, deep-pocket retailers offer a broad range of groceries and have a large network of stores to maximize customer engagement. All manufacturers have full product ranges in these hypermarkets and supermarkets. This maximizes profit.
Due to its convenience, online sales of tonic water are on the rise around the world. Due to the increasing use of smartphones and the internet, convenience stores, hypermarkets, and supermarkets around the world are also entering e-commerce. These e-commerce shopping sites offer maximum customer engagement and allow for more people to shop online. The tonic water market is still open to decent opportunities for on-trade sales of tonic water with Gin and other spirits.
Regional Insights
North America was the largest tonic water market and held a greater than 30% share in 2019. Tonic water is a big market opportunity in North America, as the U.S. and Canada are their largest consumers. These two countries also consume a lot of gin which in turn increases the demand for tonic water. Tonic water is in high demand because of the increased consumption of these spirits.
Asia Pacific is expected to grow at 7.7% per year between 2020 and 2027. In countries such as India, China and Indonesia, the consumption of different spirits like vodka, whiskey, vodka and rum is steadily increasing. Tonic water is in high demand due to the increase in alcohol consumption.
Market Share Insights & Key Companies
Due to the presence of many international and domestic players, the market is fragmented around the world. The market shares of key manufacturers are significant in Europe, North America and parts of Asia.
The focus on low-calorie and quality products is expected to be a growing trend in healthy eating. Many manufacturers offer healthy alternatives to high-sugar products, which is expected to play a major role in increasing market share. Industry growth is also expected to be influenced by the increasing number of products that use artificial sweeteners. The market leaders in tonic water include:
-
FENTIMANS
-
Fever-Tree
-
Keurig Dr Pepper
-
Q MIXERS
-
THE COCA-COLA COMPANY
-
White Rock Products Corporation
-
Zevia
-
Asahi Group Holdings, Ltd.
-
Hansen Beverage
-
Bradleys Tonic Co.
Up Market Research published a new report titled “Tonic Water Market research report which is segmented by Product (Regular, Diet), By Players/Companies Bradleys Tonic Co, White Rock Products Corporation, Hansen Beverage, Zevia, Asahi Group Holdings Ltd, Q MIXERS, THE COCA-COLA COMPANY, Keurig Dr Pepper, Fever-Tree, FENTIMANS”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.
Report Scope
| Report Attributes | Report Details |
| Report Title | Tonic Water Market Research Report |
| By Product | Regular, Diet |
| By Companies | Bradleys Tonic Co, White Rock Products Corporation, Hansen Beverage, Zevia, Asahi Group Holdings Ltd, Q MIXERS, THE COCA-COLA COMPANY, Keurig Dr Pepper, Fever-Tree, FENTIMANS |
| Regions Covered | North America, Europe, APAC, Latin America, MEA |
| Base Year | 2020 |
| Historical Year | 2018 to 2019 (Data from 2010 can be provided as per availability) |
| Forecast Year | 2028 |
| Number of Pages | 226 |
| Number of Tables & Figures | 159 |
| Customization Available | Yes, the report can be customized as per your need. |
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
Global Tonic Water Market Report Segments:
The market is segmented by Product (Regular, Diet).
Tonic Water Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
Key Benefits for Industry Participants & Stakeholders:
- Industry drivers, restraints, and opportunities covered in the study
- Neutral perspective on the market performance
- Recent industry trends and developments
- Competitive landscape & strategies of key players
- Potential & niche segments and regions exhibiting promising growth covered
- Historical, current, and projected market size, in terms of value
- In-depth analysis of the Tonic Water Market
Overview of the regional outlook of the Tonic Water Market:
Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
Highlights of The Tonic Water Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of Tonic Water Market.
- Historical data and forecast.
- Estimations for the forecast period 2028.
- Developments and trends in the market.
1. Regular
2. Diet
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Tonic Water Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
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Reasons to Purchase the Tonic Water Market Report:
- The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
- Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
- Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
- The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
- Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Tonic Water Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Tonic Water Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Tonic Water Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Tonic Water Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Tonic Water Market Size & Forecast, 2018-2028
4.5.1 Tonic Water Market Size and Y-o-Y Growth
4.5.2 Tonic Water Market Absolute $ Opportunity
Chapter 5 Global Tonic Water Market Analysis and Forecast by Product
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Product
5.1.2 Basis Point Share (BPS) Analysis by Product
5.1.3 Absolute $ Opportunity Assessment by Product
5.2 Tonic Water Market Size Forecast by Product
5.2.1 Regular
5.2.2 Diet
5.3 Market Attractiveness Analysis by Product
Chapter 6 Global Tonic Water Market Analysis and Forecast by Region
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Region
6.1.2 Basis Point Share (BPS) Analysis by Region
6.1.3 Absolute $ Opportunity Assessment by Region
6.2 Tonic Water Market Size Forecast by Region
6.2.1 North America
6.2.2 Europe
6.2.3 Asia Pacific
6.2.4 Latin America
6.2.5 Middle East & Africa (MEA)
6.3 Market Attractiveness Analysis by Region
Chapter 7 Coronavirus Disease (COVID-19) Impact
7.1 Introduction
7.2 Current & Future Impact Analysis
7.3 Economic Impact Analysis
7.4 Government Policies
7.5 Investment Scenario
Chapter 8 North America Tonic Water Analysis and Forecast
8.1 Introduction
8.2 North America Tonic Water Market Size Forecast by Country
8.2.1 U.S.
8.2.2 Canada
8.3 Basis Point Share (BPS) Analysis by Country
8.4 Absolute $ Opportunity Assessment by Country
8.5 Market Attractiveness Analysis by Country
8.6 North America Tonic Water Market Size Forecast by Product
8.6.1 Regular
8.6.2 Diet
8.7 Basis Point Share (BPS) Analysis by Product
8.8 Absolute $ Opportunity Assessment by Product
8.9 Market Attractiveness Analysis by Product
Chapter 9 Europe Tonic Water Analysis and Forecast
9.1 Introduction
9.2 Europe Tonic Water Market Size Forecast by Country
9.2.1 Germany
9.2.2 France
9.2.3 Italy
9.2.4 U.K.
9.2.5 Spain
9.2.6 Russia
9.2.7 Rest of Europe
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 Europe Tonic Water Market Size Forecast by Product
9.6.1 Regular
9.6.2 Diet
9.7 Basis Point Share (BPS) Analysis by Product
9.8 Absolute $ Opportunity Assessment by Product
9.9 Market Attractiveness Analysis by Product
Chapter 10 Asia Pacific Tonic Water Analysis and Forecast
10.1 Introduction
10.2 Asia Pacific Tonic Water Market Size Forecast by Country
10.2.1 China
10.2.2 Japan
10.2.3 South Korea
10.2.4 India
10.2.5 Australia
10.2.6 South East Asia (SEA)
10.2.7 Rest of Asia Pacific (APAC)
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Asia Pacific Tonic Water Market Size Forecast by Product
10.6.1 Regular
10.6.2 Diet
10.7 Basis Point Share (BPS) Analysis by Product
10.8 Absolute $ Opportunity Assessment by Product
10.9 Market Attractiveness Analysis by Product
Chapter 11 Latin America Tonic Water Analysis and Forecast
11.1 Introduction
11.2 Latin America Tonic Water Market Size Forecast by Country
11.2.1 Brazil
11.2.2 Mexico
11.2.3 Rest of Latin America (LATAM)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Latin America Tonic Water Market Size Forecast by Product
11.6.1 Regular
11.6.2 Diet
11.7 Basis Point Share (BPS) Analysis by Product
11.8 Absolute $ Opportunity Assessment by Product
11.9 Market Attractiveness Analysis by Product
Chapter 12 Middle East & Africa (MEA) Tonic Water Analysis and Forecast
12.1 Introduction
12.2 Middle East & Africa (MEA) Tonic Water Market Size Forecast by Country
12.2.1 Saudi Arabia
12.2.2 South Africa
12.2.3 UAE
12.2.4 Rest of Middle East & Africa (MEA)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Middle East & Africa (MEA) Tonic Water Market Size Forecast by Product
12.6.1 Regular
12.6.2 Diet
12.7 Basis Point Share (BPS) Analysis by Product
12.8 Absolute $ Opportunity Assessment by Product
12.9 Market Attractiveness Analysis by Product
Chapter 13 Competition Landscape
13.1 Tonic Water Market: Competitive Dashboard
13.2 Global Tonic Water Market: Market Share Analysis, 2019
13.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
13.3.1 Bradleys Tonic Co
13.3.2 White Rock Products Corporation
13.3.3 Hansen Beverage
13.3.4 Zevia
13.3.5 Asahi Group Holdings Ltd
13.3.6 Q MIXERS
13.3.7 THE COCA-COLA COMPANY
13.3.8 Keurig Dr Pepper
13.3.9 Fever-Tree
13.3.10 FENTIMANS
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Tonic Water Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Tonic Water Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Tonic Water Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Tonic Water Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Tonic Water Market Size & Forecast, 2018-2028
4.5.1 Tonic Water Market Size and Y-o-Y Growth
4.5.2 Tonic Water Market Absolute $ Opportunity
Chapter 5 Global Tonic Water Market Analysis and Forecast by Product
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Product
5.1.2 Basis Point Share (BPS) Analysis by Product
5.1.3 Absolute $ Opportunity Assessment by Product
5.2 Tonic Water Market Size Forecast by Product
5.2.1 Regular
5.2.2 Diet
5.3 Market Attractiveness Analysis by Product
Chapter 6 Global Tonic Water Market Analysis and Forecast by Region
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Region
6.1.2 Basis Point Share (BPS) Analysis by Region
6.1.3 Absolute $ Opportunity Assessment by Region
6.2 Tonic Water Market Size Forecast by Region
6.2.1 North America
6.2.2 Europe
6.2.3 Asia Pacific
6.2.4 Latin America
6.2.5 Middle East & Africa (MEA)
6.3 Market Attractiveness Analysis by Region
Chapter 7 Coronavirus Disease (COVID-19) Impact
7.1 Introduction
7.2 Current & Future Impact Analysis
7.3 Economic Impact Analysis
7.4 Government Policies
7.5 Investment Scenario
Chapter 8 North America Tonic Water Analysis and Forecast
8.1 Introduction
8.2 North America Tonic Water Market Size Forecast by Country
8.2.1 U.S.
8.2.2 Canada
8.3 Basis Point Share (BPS) Analysis by Country
8.4 Absolute $ Opportunity Assessment by Country
8.5 Market Attractiveness Analysis by Country
8.6 North America Tonic Water Market Size Forecast by Product
8.6.1 Regular
8.6.2 Diet
8.7 Basis Point Share (BPS) Analysis by Product
8.8 Absolute $ Opportunity Assessment by Product
8.9 Market Attractiveness Analysis by Product
Chapter 9 Europe Tonic Water Analysis and Forecast
9.1 Introduction
9.2 Europe Tonic Water Market Size Forecast by Country
9.2.1 Germany
9.2.2 France
9.2.3 Italy
9.2.4 U.K.
9.2.5 Spain
9.2.6 Russia
9.2.7 Rest of Europe
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 Europe Tonic Water Market Size Forecast by Product
9.6.1 Regular
9.6.2 Diet
9.7 Basis Point Share (BPS) Analysis by Product
9.8 Absolute $ Opportunity Assessment by Product
9.9 Market Attractiveness Analysis by Product
Chapter 10 Asia Pacific Tonic Water Analysis and Forecast
10.1 Introduction
10.2 Asia Pacific Tonic Water Market Size Forecast by Country
10.2.1 China
10.2.2 Japan
10.2.3 South Korea
10.2.4 India
10.2.5 Australia
10.2.6 South East Asia (SEA)
10.2.7 Rest of Asia Pacific (APAC)
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Asia Pacific Tonic Water Market Size Forecast by Product
10.6.1 Regular
10.6.2 Diet
10.7 Basis Point Share (BPS) Analysis by Product
10.8 Absolute $ Opportunity Assessment by Product
10.9 Market Attractiveness Analysis by Product
Chapter 11 Latin America Tonic Water Analysis and Forecast
11.1 Introduction
11.2 Latin America Tonic Water Market Size Forecast by Country
11.2.1 Brazil
11.2.2 Mexico
11.2.3 Rest of Latin America (LATAM)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Latin America Tonic Water Market Size Forecast by Product
11.6.1 Regular
11.6.2 Diet
11.7 Basis Point Share (BPS) Analysis by Product
11.8 Absolute $ Opportunity Assessment by Product
11.9 Market Attractiveness Analysis by Product
Chapter 12 Middle East & Africa (MEA) Tonic Water Analysis and Forecast
12.1 Introduction
12.2 Middle East & Africa (MEA) Tonic Water Market Size Forecast by Country
12.2.1 Saudi Arabia
12.2.2 South Africa
12.2.3 UAE
12.2.4 Rest of Middle East & Africa (MEA)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Middle East & Africa (MEA) Tonic Water Market Size Forecast by Product
12.6.1 Regular
12.6.2 Diet
12.7 Basis Point Share (BPS) Analysis by Product
12.8 Absolute $ Opportunity Assessment by Product
12.9 Market Attractiveness Analysis by Product
Chapter 13 Competition Landscape
13.1 Tonic Water Market: Competitive Dashboard
13.2 Global Tonic Water Market: Market Share Analysis, 2019
13.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
13.3.1 Bradleys Tonic Co
13.3.2 White Rock Products Corporation
13.3.3 Hansen Beverage
13.3.4 Zevia
13.3.5 Asahi Group Holdings Ltd
13.3.6 Q MIXERS
13.3.7 THE COCA-COLA COMPANY
13.3.8 Keurig Dr Pepper
13.3.9 Fever-Tree
13.3.10 FENTIMANS
Segments Covered in the Report
The global Tonic Water market has been segmented based on
By Product
The global Tonic Water market has been segmented based on
By Product
- Regular
- Diet
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
- Bradleys Tonic Co
- White Rock Products Corporation
- Hansen Beverage
- Zevia
- Asahi Group Holdings Ltd
- Q MIXERS
- THE COCA-COLA COMPANY
- Keurig Dr Pepper
- Fever-Tree
- FENTIMANS
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