Global Moisturizing Mask Report Thumbnail

Global Moisturizing Mask Market by Type (Sheet, Cream), By Application (Women, Man, Others) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

  • Report ID: CG-115
  • Author: Up Market Research
  • Rating: 4.6
  • Total Reviews: 89
  • No. Of Pages: 211
  • Format:
  • Pub. Date: 2021-03-01
  • Share:

The global moisturizing mask market size is anticipated to grow at the CAGR of 4.5% during the forecast period 2019-2028 and is projected to reach USD 14.4 billion by 2028. The key factors driving this growth are increasing application segments, rising demand for natural ingredients, and prominence of online shopping channels among others.

A moisturizing mask is a type of facial treatment that aims to hydrate and nourish the skin. It typically involves applying a thick, creamy product onto one's face for anywhere from five to thirty minutes before peeling it off in order to reveal brighter, more radiant skin. Moisturizing masks remove skin impurities, cleanse and purify the pores to reveal a clear complexion. Moisturizing masks contain ingredients rich in minerals such as zinc oxide, hyaluronic acid, clay powder which help moisturize the skin by binding moisture from water molecules onto its surface. The application of these products is followed by removal with either water or a warm towel. It can be used once every week for mild dryness or more often if desired for severe dehydration.

On the basis of type, the moisturizing mask is segmented into sheet masks and creams.

Sheet Masks

Sheet masks are made of paper-thin fabric and soaked in a concentrated liquid, which is then placed over the face so that it can be worn for around ten minutes. Most sheet masks dry out as they absorb excess oils from skin while some remain wet to moisturize skin after removing the mask. Sheet masks come with different ingredients or materials such as clay, charcoal powder, pore strips that also aim at addressing specific skin concerns like deep cleansing pores or preventing breakouts.


Creams moisturizing masks are a type of skincare product. It is specially formulated to provide moisture for the skin and bring back its natural glow. They also work as an emollient, which means that they keep the outer layer of your skin hydrated by reducing evaporation from happening on the topmost layers. Cream moisturizing masks have been used traditionally in many countries around the world with different cultures and climates, but newer formulations have evolved over time to be more effective for certain areas with specific needs (i.e., dryer or oilier). These formulas can typically be found in three types: sheet mask creams, cream mask balm-in-a-jar, and creamy mousse powders.

On the basis of application, the moisturizing mask market is segmented into women and men.


This type of skin has a thinner epidermis than that of men which results in increased sensitivity to external stimuli such as sun exposure, harsh weather conditions, and poor diet choices. Women generally have higher levels of sebum production on their skins, which can lead to breakouts if not properly regulated. In order to combat these issues, women look for formulas that not only provide moisture but also minimize the appearance of wrinkles and dark spots.


The skin on a man's face is thicker than that of a woman due to higher testosterone levels. This results in increased oil production which can lead to breakouts if left untreated. Men generally suffer from dryness caused by an external aggressor such as wind or cold weather conditions- this condition worsens with age. For men looking for moisturizing masks, it is important they are able to find formulas providing hydration without overloading their skins with oils leading towards clogged pores and acne outbreaks.

On the basis of region, the global moisturizing masks market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.

North America: North American market for moisturizing masks is projected to witness significant growth from 2021-2028 due to the rise in awareness about skincare products among people who are residing in this region of the world. Moreover, high disposable income can potentially support demand for expensive skincare products like Moisturizing Mask which offers benefits such as anti-aging solutions and regeneration of damaged tissues during regular use over a period of time. Countries under the North American region include the U.S., Canada, and Mexico.

Latin America: In Latin Americas, the cosmetic industry has witnessed an upward trend with Brazil dominating global cosmetic production followed by Argentina and Venezuela constituting a share of over 80%. The majority of these products are exported to the U.S., Canada, and Mexico with an export value accounting for more than 50% of total exports from this region.

Europe: Europe is one the regions which has witnessed significant growth in the cosmetic industry, especially countries such as Germany, France, and the UK have contributed significantly towards global market demand due to their high disposable incomes coupled with interest among people residing on this continent about skincare solutions and anti-aging properties offered by different types of moisturizing masks.

India: India offers a diversified beauty product range catering to all age groups including youngsters targeted at teenagers or junior youth segment in addition to the mature category targeting individuals above 30 years old group. Moreover, low penetration rates across the country coupled with increasing disposable incomes among Indian youth have resulted in increased demand for beauty and wellness products, including moisturizing masks.

Canada: The Canadian market is anticipated to register a CAGR of above 11% during the forecast period as rising health awareness along with urbanization drive population growth which leads to an increase in the number of consumers purchasing skincare regimen containing moisturizing masks.

Growth Factors

The growth factors of the global moisturizing mask market are increasing demand for cosmetic products from consumers. The growing concern among people about their skin and increase in awareness can also be considered as a key factor that is driving the growth of this market globally.

Up Market Research published a new report titled “Moisturizing Mask Market research report which is segmented by Types (Sheet, Cream), By Applications (Women, Men, Others), By Players/Companies Johnson & Johnson, The Estee Lauder Companies, Unilever PLC, L'Oreal, Kao Corporation, Colgate-Palmolive Company, Shiseido Company, Beiersdorf, Procter & Gamble, Avon, AmorePacific, Amway, Aveda, BABOR, Bioderma Laboratory, Rachel K Cosmetics, Avon Products”. As per the study, the market is expected to grow at a CAGR of XX% in the forecast period.




Report Scope

Report Attributes Report Details
Report Title Moisturizing Mask Market Research Report
By Type Sheet, Cream
By Application Women, Man, Others
By Companies Johnson & Johnson, The Estee Lauder Companies, Unilever PLC, L'Oreal, Kao Corporation, Colgate-Palmolive Company, Shiseido Company, Beiersdorf, Procter & Gamble, Avon, AmorePacific, Amway, Aveda, BABOR, Bioderma Laboratory, Rachel K Cosmetics, Avon Products
Regions Covered North America, Europe, APAC, Latin America, MEA
Base Year 2020
Historical Year 2018 to 2019 (Data from 2010 can be provided as per availability)
Forecast Year 2028
Number of Pages 211
Number of Tables & Figures 148
Customization Available Yes, the report can be customized as per your need.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Moisturizing Mask Industry Outlook

Global Moisturizing Mask Market Report Segments:

The market is segmented by Type Sheet, Cream and By Application Women, Man, Others.


Some of the companies that are profiled in this report are:

  1. Johnson & Johnson
  2. The Estee Lauder Companies
  3. Unilever PLC
  4. L'Oreal
  5. Kao Corporation
  6. Colgate-Palmolive Company
  7. Shiseido Company
  8. Beiersdorf
  9. Procter & Gamble
  10. Avon
  11. AmorePacific
  12. Amway
  13. Aveda
  14. BABOR
  15. Bioderma Laboratory
  16. Rachel K Cosmetics
  17. Avon Products

Moisturizing Mask Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.


Key Benefits for Industry Participants & Stakeholders:

  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Moisturizing Mask Market

Overview of the regional outlook of the Moisturizing Mask Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Moisturizing Mask Market Overview

Highlights of The Moisturizing Mask Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of Moisturizing Mask Market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2028.
  5. Developments and trends in the market.
  6. By Type:

                1. Sheet

                2. Cream

       7. By Application:

                1. Women

                2. Man

                3. Others

  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Moisturizing Mask Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.


How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Moisturizing Mask Market Statistics

Reasons to Purchase the Moisturizing Mask Market Report:

  • The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
  • Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
  • Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
  • The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
  • Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Moisturizing Mask Market Overview
   4.1 Introduction 
      4.1.1 Market Taxonomy 
      4.1.2 Market Definition 
      4.1.3 Macro-Economic Factors Impacting the Market Growth 
   4.2 Moisturizing Mask Market Dynamics 
      4.2.1 Market Drivers 
      4.2.2 Market Restraints 
      4.2.3 Market Opportunity 
   4.3 Moisturizing Mask Market - Supply Chain Analysis 
      4.3.1 List of Key Suppliers 
      4.3.2 List of Key Distributors 
      4.3.3 List of Key Consumers 
   4.4 Key Forces Shaping the Moisturizing Mask Market 
      4.4.1 Bargaining Power of Suppliers 
      4.4.2 Bargaining Power of Buyers 
      4.4.3 Threat of Substitution 
      4.4.4 Threat of New Entrants 
      4.4.5 Competitive Rivalry 
   4.5 Global Moisturizing Mask Market Size & Forecast, 2018-2028 
      4.5.1 Moisturizing Mask Market Size and Y-o-Y Growth 
      4.5.2 Moisturizing Mask Market Absolute $ Opportunity 

Chapter 5 Global Moisturizing Mask Market Analysis and Forecast by Type
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities by Type
      5.1.2 Basis Point Share (BPS) Analysis by Type
      5.1.3 Absolute $ Opportunity Assessment by Type
   5.2 Moisturizing Mask Market Size Forecast by Type
      5.2.1 Sheet
      5.2.2 Cream
   5.3 Market Attractiveness Analysis by Type

Chapter 6 Global Moisturizing Mask Market Analysis and Forecast by Applications
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities by Applications
      6.1.2 Basis Point Share (BPS) Analysis by Applications
      6.1.3 Absolute $ Opportunity Assessment by Applications
   6.2 Moisturizing Mask Market Size Forecast by Applications
      6.2.1 Women
      6.2.2 Man
      6.2.3 Others
   6.3 Market Attractiveness Analysis by Applications

Chapter 7 Global Moisturizing Mask Market Analysis and Forecast by Region
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities by Region
      7.1.2 Basis Point Share (BPS) Analysis by Region
      7.1.3 Absolute $ Opportunity Assessment by Region
   7.2 Moisturizing Mask Market Size Forecast by Region
      7.2.1 North America
      7.2.2 Europe
      7.2.3 Asia Pacific
      7.2.4 Latin America
      7.2.5 Middle East & Africa (MEA)
   7.3 Market Attractiveness Analysis by Region

Chapter 8 Coronavirus Disease (COVID-19) Impact 
   8.1 Introduction 
   8.2 Current & Future Impact Analysis 
   8.3 Economic Impact Analysis 
   8.4 Government Policies 
   8.5 Investment Scenario

Chapter 9 North America Moisturizing Mask Analysis and Forecast
   9.1 Introduction
   9.2 North America Moisturizing Mask Market Size Forecast by Country
      9.2.1 U.S.
      9.2.2 Canada
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 North America Moisturizing Mask Market Size Forecast by Type
      9.6.1 Sheet
      9.6.2 Cream
   9.7 Basis Point Share (BPS) Analysis by Type 
   9.8 Absolute $ Opportunity Assessment by Type 
   9.9 Market Attractiveness Analysis by Type
   9.10 North America Moisturizing Mask Market Size Forecast by Applications
      9.10.1 Women
      9.10.2 Man
      9.10.3 Others
   9.11 Basis Point Share (BPS) Analysis by Applications 
   9.12 Absolute $ Opportunity Assessment by Applications 
   9.13 Market Attractiveness Analysis by Applications

Chapter 10 Europe Moisturizing Mask Analysis and Forecast
   10.1 Introduction
   10.2 Europe Moisturizing Mask Market Size Forecast by Country
      10.2.1 Germany
      10.2.2 France
      10.2.3 Italy
      10.2.4 U.K.
      10.2.5 Spain
      10.2.6 Russia
      10.2.7 Rest of Europe
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Europe Moisturizing Mask Market Size Forecast by Type
      10.6.1 Sheet
      10.6.2 Cream
   10.7 Basis Point Share (BPS) Analysis by Type 
   10.8 Absolute $ Opportunity Assessment by Type 
   10.9 Market Attractiveness Analysis by Type
   10.10 Europe Moisturizing Mask Market Size Forecast by Applications
      10.10.1 Women
      10.10.2 Man
      10.10.3 Others
   10.11 Basis Point Share (BPS) Analysis by Applications 
   10.12 Absolute $ Opportunity Assessment by Applications 
   10.13 Market Attractiveness Analysis by Applications

Chapter 11 Asia Pacific Moisturizing Mask Analysis and Forecast
   11.1 Introduction
   11.2 Asia Pacific Moisturizing Mask Market Size Forecast by Country
      11.2.1 China
      11.2.2 Japan
      11.2.3 South Korea
      11.2.4 India
      11.2.5 Australia
      11.2.6 South East Asia (SEA)
      11.2.7 Rest of Asia Pacific (APAC)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Asia Pacific Moisturizing Mask Market Size Forecast by Type
      11.6.1 Sheet
      11.6.2 Cream
   11.7 Basis Point Share (BPS) Analysis by Type 
   11.8 Absolute $ Opportunity Assessment by Type 
   11.9 Market Attractiveness Analysis by Type
   11.10 Asia Pacific Moisturizing Mask Market Size Forecast by Applications
      11.10.1 Women
      11.10.2 Man
      11.10.3 Others
   11.11 Basis Point Share (BPS) Analysis by Applications 
   11.12 Absolute $ Opportunity Assessment by Applications 
   11.13 Market Attractiveness Analysis by Applications

Chapter 12 Latin America Moisturizing Mask Analysis and Forecast
   12.1 Introduction
   12.2 Latin America Moisturizing Mask Market Size Forecast by Country
      12.2.1 Brazil
      12.2.2 Mexico
      12.2.3 Rest of Latin America (LATAM)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Latin America Moisturizing Mask Market Size Forecast by Type
      12.6.1 Sheet
      12.6.2 Cream
   12.7 Basis Point Share (BPS) Analysis by Type 
   12.8 Absolute $ Opportunity Assessment by Type 
   12.9 Market Attractiveness Analysis by Type
   12.10 Latin America Moisturizing Mask Market Size Forecast by Applications
      12.10.1 Women
      12.10.2 Man
      12.10.3 Others
   12.11 Basis Point Share (BPS) Analysis by Applications 
   12.12 Absolute $ Opportunity Assessment by Applications 
   12.13 Market Attractiveness Analysis by Applications

Chapter 13 Middle East & Africa (MEA) Moisturizing Mask Analysis and Forecast
   13.1 Introduction
   13.2 Middle East & Africa (MEA) Moisturizing Mask Market Size Forecast by Country
      13.2.1 Saudi Arabia
      13.2.2 South Africa
      13.2.3 UAE
      13.2.4 Rest of Middle East & Africa (MEA)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Middle East & Africa (MEA) Moisturizing Mask Market Size Forecast by Type
      13.6.1 Sheet
      13.6.2 Cream
   13.7 Basis Point Share (BPS) Analysis by Type 
   13.8 Absolute $ Opportunity Assessment by Type 
   13.9 Market Attractiveness Analysis by Type
   13.10 Middle East & Africa (MEA) Moisturizing Mask Market Size Forecast by Applications
      13.10.1 Women
      13.10.2 Man
      13.10.3 Others
   13.11 Basis Point Share (BPS) Analysis by Applications 
   13.12 Absolute $ Opportunity Assessment by Applications 
   13.13 Market Attractiveness Analysis by Applications

Chapter 14 Competition Landscape 
   14.1 Moisturizing Mask Market: Competitive Dashboard
   14.2 Global Moisturizing Mask Market: Market Share Analysis, 2019
   14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.3.1 Johnson & Johnson
      14.3.2 The Estee Lauder Companies
      14.3.3 Unilever PLC
      14.3.4 L'Oreal
      14.3.5 Kao Corporation
      14.3.6 Colgate-Palmolive Company
      14.3.7 Shiseido Company
      14.3.8 Beiersdorf
      14.3.9 Procter & Gamble
      14.3.10 Avon
      14.3.11 AmorePacific
      14.3.12 Amway
      14.3.13 Aveda
      14.3.14 BABOR
      14.3.15 Bioderma Laboratory
      14.3.16 Rachel K Cosmetics
      14.3.17 Avon Products
Segments Covered in the Report
The global Moisturizing Mask market has been segmented based on

By Types
  • Sheet
  • Cream
By Applications
  • Women
  • Man
  • Others
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Johnson & Johnson
  • The Estee Lauder Companies
  • Unilever PLC
  • L'Oreal
  • Kao Corporation
  • Colgate-Palmolive Company
  • Shiseido Company
  • Beiersdorf
  • Procter & Gamble
  • Avon
  • AmorePacific
  • Amway
  • Aveda
  • Bioderma Laboratory
  • Rachel K Cosmetics
  • Avon Products

Buy Report