Global Superfood Powders Market by Product (Organic, Conventional), by Distribution Channel (Online, Offline) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

In 2019, the global superfood powders market was valued at USD 4.32 Billion. It is projected to grow at 6.4% compound annual growth rate (CAGR), between 2020 and 2027. The demand for superfood powder has increased due to rising awareness about healthy lifestyles. Health-conscious consumers love the vitamins, minerals, fiber, protein, as well as other nutrients found in fruits and vegetables. The market has seen a significant increase in its use over the years due to increased consumption of the products in drinks, ready-to-eat foods, and bakery. Due to its many benefits, the product is gaining popularity among health-conscious consumers. The key benefits include boosting immunity, detoxifying the body, and reducing stress.

Due to their health benefits, berries, seeds, and exotic algae powders are very popular with consumers. In recent years, moringa's detoxifying properties have led to increased use of the herb in foods and beverages such as green smoothies and herbal teas, and even salads. These products are also preferred by consumers because of their nutritional content, and they are considered 'natural' food. These products are low-impact on the environment and satisfy consumers' ethical standards.

Consumers are choosing to eat healthy diets that include functional food and other benefits, due to increasing incidences of diet-related diseases like diabetes and obesity. The'super' product is gaining in popularity, particularly in the U.S., Canada and Germany.

These products are now used in food and beverages for humans as well as pets. In beverages, the use of pumpkin seeds, sunflower seeds, and chia seeds has increased significantly over the past few years. They are becoming more popular in cosmetics.

Product Insights

In 2019, conventional products accounted to more than 50% of the market. These wonder foods, known as "superfruits" and "supergrains", have fueled product demand. These nutrient-dense, flavorful products are being sought after due to the growing adoption of healthy eating habits.

With a CAGR 6.7% between 2020 and 2027, the organic superfood powder segment will see the most growth in the forecast years. Consumer awareness has increased by increasing spending on organic products launches. Z Natural Foods' Ultimate 25 Superfood Fusion was launched in January 2020. The Ultimate 25 Superfood Fusion is a combination of 25 organic superfoods. It includes fruits, vegetables, fruits, roots, and mushrooms. It's a rich source vitamins, essential amino acids , minerals and healthy phytochemicals. Love Beets, a new line of beet products added Love Beets powder to their product portfolio in February 2020. These powders are 100% beet-based, have no added sugars, preservatives or additives and are non-GMO, organic, gluten-free and vegan.

Distribution Channel Insights

In 2019, more than 80.0% of global revenue was earned offline. Superfoods are increasingly being sold through hypermarkets and convenience stores as well as pharmacies. Due to the convenience and shopping experience, many consumers prefer to buy food products in offline stores. These products are also distributed mainly by specialty brick-and-mortar stores. These stores have attracted consumers with their click and collect and home delivery services. This is due to the fact that you can physically inspect the products and get expert advice.

Online distribution is predicted to experience the fastest growth with a CAGR 7.5% between 2020 and 2027. This channel has seen a rise in the number of online shopping portals and the increased penetration of smartphones. Walmart, Kroger and Amazon are just a few of the top e-commerce sites that offer a wide range of products. Online selling has been a convenient and affordable distribution channel for new players. Startups such as Your Super are now able to do business exclusively through the internet.

Regional Insights

North America was the most dominant market with over 40% in 2019. The region's market is driven by rising demand for healthier foods and growing awareness about health. Due to the high demand, the majority of product launches over the past few years took place in the U.S. The U.S. has seen a surge in demand for the product due to social media and eCommerce.

Asia Pacific will grow at 7.4% CAGR between 2020 and 2027. The region's young consumers are more focused on healthy living and eating habits. This will provide growth opportunities for their products in the future. These markets include China, India and South Korea.

Market Share Insights & Key Companies

Due to the growing demand for healthy and nutritious drinks among millennials, the global market will continue to be a lucrative investment area for manufacturers. Product launches have been an important business strategy in the last few years to increase the customer base. Specialist Supplements, a U.K.-based health food company, introduced Organic GreeNourish Complete in January 2020. This vegan product is made from 35 plant-based ingredients in order to make a healthy powder mixture. The following are some of the major players in superfood powders:

• Sunfood

• Unilever

• Superlife Co. Pte Ltd.

• Your Super

• NAVITAS ORGANICS

• ALOHA

• ORGAN IC d.o.o.

• Suncore Foods Inc.

• Supernutrients

• NATURE SUPERFOODS

Up Market Research published a new report titled “Superfood Powders Market research report which is segmented by Product (Organic, Conventional), by Distribution Channel (Online, Offline), By Players/Companies NATURE SUPERFOODS, Superlife Co Pte Ltd, NAVITAS ORGANICS, Suncore Foods Inc, Supernutrients, Unilever, ALOHA, Sunfood, ORGAN IC doo, Your Super”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Superfood Powders Market Report Segments:

The market is segmented by Product (Organic, Conventional), by Distribution Channel (Online, Offline).

Superfood Powders Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Superfood Powders Market

Overview of the regional outlook of the Superfood Powders Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Superfood Powders Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Superfood Powders Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Organic

                2. Conventional

                1. Online

                2. Offline

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Superfood Powders Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Superfood Powders Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.