Global Probiotic Drink Market by Distribution Channel (Online, Offline), by Product (Dairy-based, Plant-based) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global probiotic drink market was valued at USD 13.65 Billion in 2019. It is projected to grow at a 6.1% compound annual growth rate (CAGR), between 2020 and 2027. Global demand for functional drinks to improve digestion is driving the market's growth over the past years. The product is becoming more popular and consumers are beginning to understand its importance for gut health. The product is also in high demand due to rising health awareness, particularly among young people. The market has also seen an increase in ready-to-drink products that can be consumed on-the-go.

Probiotic drinks help maintain a healthy stomach bacteria balance, which can lead to many health benefits including weight loss, digestive health, and immune function. The drinks can improve bowel movement and nutrient sorption. These drinks are also good for mental health. Numerous studies have shown that mood and gut health are closely linked. The product is effective in reducing anxiety, depression, obsessive compulsive disorder (OCD), as well as autism. The products can also boost immunity by increasing the production of natural antibody in the body.

Consumers are increasingly aware of the benefits it offers in terms of health and have been promoting its use. Kerry Group conducted a survey and found that more than 75% of Americans and 50% worldwide were aware of the benefits of the product for digestive health. Google searches for "microbiome” increased 267% between 2014 and 2019. As a result, probiotic drinks are in high demand due to the rising health consciousness of consumers.

Probiotic drink manufacturers have introduced new products with attractive packaging and different flavors. The choice of a large strain can prove difficult for manufacturers, as the performance levels of the different strains vary. These products are most commonly made from Lactobacillus or Bifidobacterium strains. Producers are also starting to use Bacillus because it can be used in the most extreme production processes.

Distribution Channel Insights

The market's largest segment, the offline channel, accounted for over 85.0% of global revenue in 2019. The key offline distribution channels are supermarkets and hypermarkets. These beverages have seen an increase in sales due to the increased shelf space at physical stores such as convenience stores and grocery stores.

The fastest growing channel in the internet is expected to be online, with a 6.7% CAGR between 2020 and 2027. This segment is being facilitated by the increasing number of online retailers that offer low prices, easy payment options, hassle-free shipping, and competitive pricing. The growing dependence of the younger generation on the internet, e-commerce and the internet can also be responsible for the segment's growth. The high penetration of smartphones in the middle class population around the world is expected to increase the sales of these drinks via internet platforms over the next few years.

Product Insights

In 2019, dairy-based products accounted for the highest revenue share at more than 55.0%. Probiotic drinks have traditionally been associated with yogurt-based drinks or fermented dairy beverages. This is because probiotics are compatible with dairy products. Many of the regional or traditional dairy-based drinks are becoming increasingly popular around the world. Kefir, which is fermented milk beverage, has been popularized all over the globe. According to Food & Drink International, Kefir sales have increased by 400% in the United Kingdom in the past 18 months. A variety of milk-based products are offered by key manufacturers such as Yakult Honsha Co., Ltd., Danone S.A., GCMMF (Amul), and Danone S.A.

The fastest growing segment of plant-based products is expected to be over the forecast period. The demand for plant-based beverages, such as probiotic juices and vegetable juices has increased significantly over the last few years. This segment has been driven by an increasing number of lactose intolerant people and concerns about animal cruelty in food and beverages.

Harmless Harvest, Goodbelly (NextFoods), KeVita (PepsiCo) and Goodbelly (NextFoods) offer only plant-based probiotic beverages. Kombucha tea has become a popular beverage. Neuro, a beverage manufacturer, introduced Probucha, a probiotic kombucha. This carbonated beverage is made with Bacillus subtilis bacteria and flavored with ginger and lemon.

Regional Insights

In 2019, the Asia Pacific region accounted for more than 40% of global market share. The region's key markets are India, Japan, China. According to the International Probiotics Association, China is the largest market for probiotics worldwide. Both suppliers and producers have noticed a substantial increase in sales in China. Probiotic drinks containing yogurt are very popular in this region.

From 2020 to 2027, South America will grow at 7.2% CAGR. Functional beverages are one of the fastest growing markets in the region. Brazil accounted for more than half the regional sales as of 2019. In the coming years, the region will see a rise in middle class, health concerns, as well as increased availability of probiotic drinks.

Market Share Insights & Key Companies

Due to the presence of large market players, intense competition is evident in this industry. To gain an edge over their competitors, manufacturers have introduced new flavors and attractive packaging. AliveBiome, a U.K.-based food and beverage specialist company, introduced a probiotic beverage in November 2017. It contains live bacteria, botanicals and vitamins. The probiotic beverage is available in raspberry and citrus flavors, and comes in 375ml bottles. Chobani, LLC., launched a similar product in July 2020. A new organic plant-based beverage was launched using fermented fruit juices and oats. These beverages come in vanilla, mixed-berry vanilla, banana cream and strawberry cream flavors. The following are some of the major players in the global market for probiotic drinks:

• Yakult Honsha Co., Ltd.

• Danone S.A.

• GCMMF (Amul).

• PepsiCo

• NextFoods

• Harmless Harvest

• Bio-K Plus International Inc.

• Fonterra Co-operative Group

• Lifeway Foods, Inc.

• Nestle SA

• Chobani, LLC

Up Market Research published a new report titled “Probiotic Drink Market research report which is segmented by Distribution Channel (Online, Offline), by Product (Dairy-based, Plant-based), By Players/Companies Bio-K Plus International Inc, Nestle SA, Chobani LLC, GCMMF (Amul), PepsiCo, Harmless Harvest, Yakult Honsha Co Ltd, Danone SA, NextFoods, Lifeway Foods Inc, Fonterra Co-operative Group”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Probiotic Drink Market Report Segments:

The market is segmented by Distribution Channel (Online, Offline), by Product (Dairy-based, Plant-based).

Probiotic Drink Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Probiotic Drink Market

Overview of the regional outlook of the Probiotic Drink Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Probiotic Drink Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Probiotic Drink Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Online

                2. Offline

                1. Dairy-based

                2. Plant-based

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Probiotic Drink Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
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• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Probiotic Drink Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.