Global Packaged Water Market by Product (Still, Flavored, Carbonated, Functional) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Industry Insights

Global packaged water market was valued at USD 255.7 million in 2016. It is expected to grow to USD 470.0 billion in 2025. Increased health awareness and increased disposable income are major drivers of market growth.

This product is in high demand due to factors such as the poor quality of tap water and the risk of water-borne disease. People are increasingly conscious of their health and want to include nutrition in their diets. Market growth has been fueled by companies that have promoted packaged water as a healthy and pure option.

Customers are more inclined to drink flavored and functional water than carbonated beverages, thanks to the new launches of flavored water products. Flavored water and functional water have a higher intake of nutrients. The consumption of bottled water has increased in the past decade, as US sales of carbonated soft drink, especially colas, have declined steadily. This is due to consumer concerns over soda sugar and an increased awareness of obesity rates and diabetes rates as well as the perceived health risks associated some artificial sweeteners.

In an effort to promote sustainability, companies that make this product are creating packaging from recycled or biodegradable materials. Although PET plastic bottles are used for many beverages, bottled water has been more scrutinized than soft drinks due to the fact that tap water is more readily available and more sustainable.

Product Insights

The industry can be divided into four types based on product: still, carbonated and flavored. With a share of 60.0%, still water dominated the market in 2016, and it is expected to continue its dominance over the forecast period. Flavored water will gain momentum in the forecast period due to increasing awareness of health and the need to eat a healthy diet.

The factors that have led to an increase in demand for stillwater include increased tourism, health awareness, preference for filtered water and rise in disposable income. The International Bottled Water Association reports that the volume of packaged water increased to 12.8 billion gallons by 2016, compared to 11.8 billion in 2015.

Consumers are increasingly turning to non-carbonated beverages such as flavored water due to the added ingredients and nutritional benefits. These drinks are also more popular than carbonated beverages, so the demand for flavor water will grow over the forecast period.

Regional Insights

Asia Pacific held the largest market share in 2016, and it is expected to maintain its market share for the forecast period. This is due to rising water consumption, high levels of water-borne disease, and changing lifestyles. Market growth is also being driven by the rising disposable income of developing countries and tourist. Market growth is likely to be slowed by a lack of awareness about packaged water and environmental pollutants.

Latin America will be the fastest growing region during the forecast period. This is due to its large population and rising disposable income. The demand for packaged products is expected to continue to grow in the future. The region's market is growing because of modern retail channels, emerging economies and rising middle-class incomes. These regions have a low level of penetration and significant growth potential, which has allowed many players to enter the market.

Market Share in Packaged Water

Nestle Waters and Coca-Cola Company are the major players in this market. Suntory Holdings and Danone Inc. To maintain market share and maximize revenues, strategies are used to ensure that there is no competition. PepsiCo, Inc., entered into an agreement in November 2016 to purchase KeVita, North American maker of kombucha drinks and fermented probiotics. This acquisition will increase PepsiCo’s wellness and health offerings within the premium chilled beverage market.

Similar to this, Nestle Waters announced in May 2017 a strategic alliance called Natural Bottle Alliance. This alliance aims to create and launch PET bottles at commercial scale.

The Report Covers Certain Segments

This report provides forecasts for revenue growth as well as analysis of the most recent trends in each sub-segment from 2014-2025. Up Market Research, Inc. analyzed the packaged water market based on product and region.

• Product Outlook (Revenue, USD Billion, 2014 - 2025)

  • Still

  • Carbonated

  • Flavored

  • Functional

• Regional Outlook (Revenue USD Billion, 2014-2025)

  • North America

    • The U.S.

    • Canada

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • Japan

    • China

  • Latin America

    • Brazil

    • Mexico

  • Middle East and Africa (MEA).

    • South Africa

    • Saudi Arabia

Up Market Research published a new report titled “Packaged Water Market research report which is segmented by Product (Still, Flavored, Carbonated, Functional), By Players/Companies Inc entered into an agreement to acquire KeVita, PepsiCo Inc, generate maximum revenues For instance, Suntory Holdings, Coca-Cola Company, Nestle Waters, various strategies are adopted to keep the competition level high, PepsiCo, a North American creator of kombucha beverages and fermented probiotic This acquisition will expand PepsiCo's wellness and health offerings in the premium chilled beverage space , share of the company, Danone Inc In order to maintain the market, in November 2016”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Packaged Water Market Report Segments:

The market is segmented by Product (Still, Flavored, Carbonated, Functional).

Packaged Water Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Packaged Water Market

Overview of the regional outlook of the Packaged Water Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Packaged Water Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Packaged Water Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Still

                2. Flavored

                3. Carbonated

                4. Functional

7. Market scenario by region, sub-region, and country.
8. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
9. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
10. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Packaged Water Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Packaged Water Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.