Global Packaged Cactus Water Market by Distribution Channel (Offline, Online), by Product (Flavored, Plain) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global packaged cactus water markets were valued at USD 16.72 millions in 2019. They are expected to grow at a compound annual rate (CAGR of 20.4%) between 2020 and 2027. Its health benefits have been popularized by both athletes and fitness enthusiasts. It also contains taurine, an protein that aids in the repair and improvement of muscle tissue. Cactus water has been popularized as a functional drink for those who do intense training. Cactus water was traditionally consumed in South America and Mexico for hundreds of years. Cactus water is often made with prickly-pear fruit. It has a sweet flavor. Because it contains electrolytes, which boost the body's hydration, it is often targeted at athletes. The 24 betalains in the prickly pear fruits are beneficial for skin health, inflammation reduction, and to hydrate the body.

It is also extremely hydrating and can help with alcohol hangovers. Consumers should drink it before they consume alcohol to lower their chances of becoming hungover. Studies have also shown that it can protect the liver from liver damage caused by alcohol and liver toxins. It is expected that the beverage will be more popular in the future due to its health benefits. It is also naturally low in calories, sugar, and other nutrients, which is a popular trend in the food- and beverage industry. Packaged cactus water's magnesium and potassium content help to manage fluid balance, heart function, muscle control, immune system, bone health, and reduce the risk of developing type 2 diabetes. The beverage's functions are expected to drive the market. The drink is more expensive than other plant-based beverages like coconut water. Cactus water packaged in a jar may not be as popular in the future due to its higher price.

Distribution Channel Insights

In 2019, the offline segment made up more than 80.0% of global revenue. The key distributors of products around the globe are hypermarkets and supermarkets. These outlets provide attractive discounts, as well as a broad range of products under one roof. This is what has prompted consumers to shop at hypermarkets and supermarkets. Ahold, Kroger and Tesco PLC are three of the major hypermarket and supermarket chains that sell drinks around the world. These packaged cactus water varieties have also been gaining shelf space in local and regional grocery stores over the years.

To encourage global adoption, the manufacturers have been selling packaged cactus water at regional and international retail chains. CACTUS was launched in August 2020. To expand its retail presence, H-E-B Grocery Company in Texas, where it launched its products,!CACTUS! Online sales are expected to grow at a 21.1% annual rate between 2020 and 2027.

Product Insights

Flavored packaged Cactus Water dominated the market, accounting for more than 60% of global revenue in 2019. Consumers around the globe are increasingly looking for flavor packaged cactus waters. Prickly pear fruits have a light, berry-like flavor. It blends well with many fruits. The market's major players, such as True Nopal Ventures LLC, and Pricklee SUPERfruit Water, offer a variety of fruit-flavored products. CACTUS! was launched in March 2020. Three organic drinks were launched by!CACTUS in March 2020, including watermelon, papaya and lime flavors. The most popular fruit flavors on the market are lime, strawberry, papaya and mango. The most popular flavor is lime.

STEAZ, a producer of green infused beverages, launched a line prickly pear drinks that were blended with organic green Tea in 2016. Both plain and flavored products have been gaining popularity in cocktail recipes, particularly in the margarita. It is compatible with many alcohols such as sparkling wine and tequila. STEAZ partnered with Well+Good LLC in August 2017 to promote its products during the Mid-Summer Yoga Fiesta, Yoga Vida in New York City. This trend will increase the opportunity for packaged Cactus Water to grow.

Regional Insights

North America accounted for the largest percentage of over 50.0% in 2019. The availability of these products has been enhanced by the presence of important companies in the U.S. such as True Nopal Cactus Water, STEAZ and others. These products are sold in many North American retail chains, including Tesco PLC, Kroger, Whole Foods Market, AJ's Fine Foods, Safeway Inc., and Sprouts Farmers Market, Inc. The product's easy availability in North America has led to a greater penetration.

Asia Pacific will see the fastest CAGR at 21.3% between 2020 and 2027. Due to the increasing health consciousness and increased spending on food, and beverages by the consumers, companies have been expanding their presence in the region. True Nopal, for example, launched its products in Australia and New Zealand in January 2016. Davis Food Ingredients, an Australian company, represents the company.

Market Share Insights & Key Companies

This market is highly competitive and has many international and regional players. To stay competitive and increase their customer base, companies are focused on product development, geographic expansion, and product promotion. Their products have been promoted by highlighting the health benefits they offer, including no preservatives and no added sugars, GMO free, gluten-free or low in calories. Aluminum sleek cans and tetra packs are the popular packaging choices among the industry players as consumers seek environmentally-friendly packaging. The following are some of the major players in the global packaged water market:

• Caliwater, LLC

• True Nopal Cactus water

• Pricklee LLC

• The Cactus Water Co. LLC

• STEAZ

• EVISSI Natural Cactus Water

• Lauro Company

Up Market Research published a new report titled “Packaged Cactus Water Market research report which is segmented by Distribution Channel (Offline, Online), by Product (Flavored, Plain), By Players/Companies EVISSI Natural Cactus Water, Lauro Company, Pricklee LLC, Caliwater LLC, True Nopal Cactus Water, The Cactus Water Co LLC, STEAZ”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Packaged Cactus Water Market Report Segments:

The market is segmented by Distribution Channel (Offline, Online), by Product (Flavored, Plain).

Packaged Cactus Water Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Packaged Cactus Water Market

Overview of the regional outlook of the Packaged Cactus Water Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Packaged Cactus Water Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Packaged Cactus Water Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Offline

                2. Online

                1. Flavored

                2. Plain

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Packaged Cactus Water Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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Reasons to Purchase the Packaged Cactus Water Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.