Global Organic Tea Market by Product (Camellia Sinensis-based (Oolong, Black, Camellia Sinensis-based Green, White) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

In 2019, the global organic tea market was worth USD 334.6 million. It is projected to grow at a compound annual rate (CAGR), of 16.2% between 2020 and 2027. Flavonoid-based foods and beverages with antioxidant properties are expected to increase the market's scope in the coming years. The market for nutritional products derived from organic crops will expand due to growing concerns about the health effects of cadmium. There are many benefits to organic tea. Numerous studies have shown that organic teas can improve digestive health. It is also known to increase the activity of healthy bacteria, which can improve gut health. Organic tea contains theanine, which is known to reduce anxiety. It increases relaxation by reducing drowsiness, and lowering heart rate. These products are high in caffeine, which increases focus and attention.

These products are likely to be more popular among health-conscious consumers due to their health benefits. Products with lower caffeine levels are in high demand. This trend is driving market growth. Decaffeinated organic tea is gaining ground. These teas contain less than 2.5% caffeine which is good for those suffering from sleep disturbance and sleep deprivation. The industry has seen a rise in the number of companies that sell organic tea decaffeinated varieties over the last few years. Twining and Company Limited, a U.K.-based tea manufacturer, sells decaffeinated green Tea bags. These tea bags offer a balanced blend of flavor and taste.

Consumers are increasingly embracing turmeric tea. It has been a top-selling herbal tea for the past half-decade. These products help improve physical and mental stress response. As a result, functional teas have been taken at a higher level to suit modern lifestyles. This will lead to a significant increase in demand for organic tea among urban professionals, seniors, and athletes.

Product Insights

Organic products made from Camellia sinensis were the most popular, accounting for more than 70% in 2019. The product is more widely available because it is easy to access. In order to satisfy everyone's health and taste, industry players have increased their investment in developing new products under the white (black, green) and oolong categories.

With a CAGR between 2020 and 2027 of 17.1%, the herbal tea segment will experience the fastest growth in forecast years. This rapid growth can be attributed to the growing awareness of healthy lifestyles among generations X, Y and Z. There are many product options available in the following categories: chamomile and peppermint, ginger, hibiscus (eBrazilcea), rooibos.

Taste Insights

The largest share, more than 80.0%, was attributed to organic flavors in 2019. Flavoring these products is done by adding extracts or inclusions. For both sensory and visual effects, the tea leaves can be flavored with dried fruits, herbs, and spices.

Similar to essential oils, extracts and essential oils are also derived from fruits, flowers, roots or other parts of plants. These oils have a distinct scent or flavor. These extracts can be difficult to extract. The vanilla flavor is obtained by steeping the vanilla bean in alcohol. This requires precision. Some flavors, however, are simple to obtain. For example, lemon peel can be pressed to make oil.

Distribution Channel Insights

In 2019, hypermarkets and supermarkets held the largest share, with more than 35.0%. It can be difficult to find the right product for you, given the variety of products on the market. These products can be found in supermarkets or hypermarkets, which are the best way to shop, and this helps to grow the channel.

D2C and online stores are expected to see the most growth in forecast years, with a CAGR between 2020-2027 of 17.2%. Online platforms allow small and large tea brewers to reach consumers. Specialty tea manufacturers prefer to offer freshly brewed tea products online. The product is prepared quickly once the order has been placed. The rapid growth of this channel is therefore inevitable.

Form Insights

In 2019, leaf and powder made up the largest portion of over 45.0%. This can be attributed to the advantages of leaf and powder varieties. These products allow consumers to choose the flavor of their tea. They can also be brewed in a variety of strengths. These products are affordable and comparatively inexpensive, so buyers will likely choose them.

Tea bag sales are expected to grow at the fastest rate in forecast years, with a CAGR between 2020 and 2027 of 17.0%. Because they can be used almost anywhere, these formats are becoming increasingly popular. These products can be carried by consumers who know the flavor of tea and are comfortable brewing the tea according to their preferences.

Regional Insights

Asia Pacific accounted for the largest percentage of more than 35.0% in 2019, In most Asian countries, tea is a serious matter. Tea consumption in the region dates back to the beginnings of recorded history. Tea is enjoyed with breakfast, mid-day, or with close friends and family. There are many types of tea available in China, Japan and South Korea. The region is also the largest consumer of organic products.

From 2020 to 2027, South America and Central America will experience the fastest CAGR at 18.5%. The strong flavor of herbal teas such as Yerba mate or guayusa is well-known to the local consumers. This region's industry growth will be supported by the strong popularity of these drinks in countries like Brazil, Paraguay and Uruguay.

Market Share Insights & Key Companies

Over the next few decades, this market will experience strong growth. The product's penetration has been made possible by the launch of new products. Mindful Inc. launched a ready to drink organic electrolyte in January 2019. It has been focusing on next-generation functional products that are sustainable, healthy, and well-rounded for its customers. The following are some of the most prominent players in organic tea markets:

• Compass Tea Company

• Davidson's Organics

• Little Red Cup Tea Co.

• Numi, Inc.

• PepsiCo

• Coca-Cola Company

• The Hain Celestial Group, Inc.

• Tielka

• Unilever

• Wessanen

Up Market Research published a new report titled “Organic Tea Market research report which is segmented by Product (Camellia Sinensis-based (Oolong, Black, Camellia Sinensis-based Green, White), By Players/Companies Unilever, Davidson's Organics, Compass Tea Company, Wessanen, The Coca-Cola Company, Numi Inc, PepsiCo, The Hain Celestial Group Inc, Tielka, Little Red Cup Tea Co”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Organic Tea Market Report Segments:

The market is segmented by Product (Camellia Sinensis-based (Oolong, Black, Camellia Sinensis-based Green, White).

Organic Tea Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Organic Tea Market

Overview of the regional outlook of the Organic Tea Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Organic Tea Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Organic Tea Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Oolong

                2. Black

                3. Camellia Sinensis-based Green

                4. White

7. Market scenario by region, sub-region, and country.
8. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
9. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
10. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Organic Tea Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Organic Tea Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.