Global Moisturizing Lotion Report Thumbnail

Global Moisturizing Lotion Market by Type (Face cream, Skin brightening cream, Anti-Ageing cream, Sun protection cream, Body lotion, Mass body care lotion, Premium body care lotion), By Application (Online, Offine) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

  • Report ID: CG-119
  • Author: Up Market Research
  • Rating: 4.9
  • Total Reviews: 83
  • No. Of Pages: 225
  • Format:
  • Pub. Date: 2021-03-01
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The global moisturizing lotion market is expected to grow from $5.25 Billion in 2021 to $7.8 Billion by 2028, at a compound annual growth rate (CAGR) of 7%. The face cream segment is noted as the fastest-growing category with a CAGR of 8% during the forecast period, followed by skin brightening cream and anti-aging cream segments with respective CAGRs of 6% and 5%. North America region accounted for the largest share in terms of revenue share in 2016 due to its high prevalence rates for skincare product usage. Asia Pacific region is projected to be the fastest-growing regional market over the next five years due to increasing awareness about beauty products among women across this vast region.

A moisturizing lotion is one that will restore the natural hydration level of your skin and keep it healthy. The key ingredients in a moisturizer are humectants, which keep water molecules on the surface of your skin, emollients to soften dry patches, lipids for suppleness, and antioxidants for protection. Examples include petroleum jelly (a heavy-duty product), aloe vera gel (rich but light), or shea butter (heavy). Some people also use oil as a cream substitute; olive oil is good because it doesn't clog pores.

On the basis of type, the global moisturizing lotion market is segmented into face cream, skin brightening cream, anti-aging cream, sun protection cream, body lotion, and mass body care lotion.

Face Cream

The face cream is a type of moisturizing lotion that's primarily intended to be used on the face. It typically contains ingredients such as lipids, oils, and other fatty substances that are traditionally found in skincare products. Face creams are often designed with specific purposes in mind - for example, some may contain anti-aging properties while others may be formulated specifically for dry or acne-prone skin. As they're applied directly to the facial area, face creams can more easily penetrate deeper into the skin than most other types of body lotions which means it's better suited to tackling fine lines and wrinkles visibly present on your forehead or around your eyes.

Skin Brightening Cream

Skin brightening cream is a type of skincare product that claims to reduce the appearance of dark spots. It is a blend of moisturizer, sunscreen, and other ingredients that can help reduce discoloration in the skin caused by sun exposure over time. Some of these products are also formulated with skin-brightening ingredients like vitamin C, licorice extract, and retinol.

Anti-aging Cream

Anti-aging creams are designed to reduce the appearance of fine lines or wrinkles on your face while promoting a more youthful complexion. Most anti-aging creams will contain key ingredients such as collagen boosters, hyaluronic acid that draws water from within the deeper layers of the skin for hydration, and peptides that stimulate production in naturally present proteins (such as elastin). An anti-aging lotion is a cream made with the intent of combating aging, wrinkles, and other signs of skin damage. It can be used to help protect the skin from UV rays or as an aftershave product for men. The most popular ingredients in this type of moisturizer are retinoids (or Vitamin A derivatives) which may include tretinoin, Retinol, and Tazarotene.

Sun Protection Cream

Sun protection cream is a moisturizing lotion that shields and provides defense against harmful effects of ultraviolet rays, the usual cause of sunburns. It helps to protect skin cells from UV damage while providing moisture in dry conditions or during cold weather. Sun protection lotions work by creating a physical barrier between your skin and UV rays caused by exposure to sunlight. They usually include SPF agents which offer broad-spectrum protection by absorbing or reflecting UV rays.

Body Lotions

Body lotions are used all over the body to provide a protective layer or moisturizer. It is made from oils and water-based ingredients. They're typically lighter than creams but more emollient than sprays or gels because they absorb into the skin easily without leaving behind an oily residue on your hands like some types of cream might do when applied liberally. Body lotion can be found in different formulations that vary by their intended use in protecting dry skin (body care lotion), improving skin quality (premium body care lotion), or providing protection against sun damage (sun protection cream).

Mass Body Care Lotion

These products are marketed as ideal for larger parts of the body that need a moisturizing boost, such as the chest and back. Mass body care lotion is a type of moisturizer that can be used to keep skin hydrated. Usually, mass body care lotions will contain sunscreen for protection against the sun as well as other beneficial ingredients like antioxidants, glycerin, and retinol which offer various benefits. These products are typically glossier than traditional moisturizers or oils because they need to provide sufficient coverage on larger areas of the body such as arms, legs, and back.

On the basis of application, the global moisturizing lotion market is segmented into online and offline.

The application in offline is that the customer may not be able to buy a certain product online. For example, if you are looking for facial moisturizer but there was no store near your location, then you would need to go into an actual brick-and-mortar store, and purchase it from there. The application of Moisturizing Lotion in online is the same as offline. It can be found on a variety of websites, from popular shopping sites to niche beauty shops. There are many options for consumers and they have more opportunity to compare prices than if they were walking down a store aisle.

On the basis of region, the global moisturizing lotion market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.

North America dominates the global moisturizing lotion with a significant revenue contribution in 2021-2028. The major driving factors for this growth are the growing population of aging people thereby increasing demand for beauty products in the U.S., improving lifestyle among the middle class which leads to an increase in the tendency towards self-care and others.

The key players operating within these markets include Unilever plc (Pond's), L'Oréal SA, The Body Shop International Limited, Johnson & Johnson Inc., Kao Corporation, and Estee Lauder Companies Inc. These companies have a significant share of this rapidly growing market given their expertise in the production of high-quality products with sustainable ingredients that effectively keep skin hydrated for a long time period without giving any adverse effects to users.

Growth Factors

- Rising demand for moisturizing lotion in developing economies to reduce dryness, skin irritation, and other related issues.

- Increasing awareness about the hazards of UV rays is also driving the market growth. The UVA radiation levels are higher than most people realize -- they can be as strong as 95 percent or more during midday hours in many parts of the world. Sunscreen protects against UVB light that causes sunburns, but it doesn't protect against UVA which penetrates deeper into human tissue and has been linked to cancerous tumors on a cellular level.)

- Changing lifestyles due to globalization will continue putting pressure on manufacturers who want products that help meet specific needs without leaving consumers feeling weighed down by product ingredients or feel like they have to sacrifice quality for time. The increase in the number of people living an active lifestyle also means that skin needs are changing, and products need to be formulated with this in mind

- Growing R&D activities across developing markets will drive growth as new technology emerges.

- Increasing awareness about sunscreen safety is a challenge but manufacturers can react by using natural sunscreens or by promoting their ability to provide broad-spectrum protection against both UVA and UVB rays rather than just one type.

Up Market Research published a new report titled “Moisturizing Lotion Market research report which is segmented by Types (Face cream, Skin brightening cream, Anti-Ageing cream, Sun protection cream, Body lotion, Mass body care lotion, Premium body care lotion), By Applications (Online, Offline), By Players/Companies Johnson & Johnson, Estee Lauder, Unilever, L'Oreal, Kao Corporation, Colgate-Palmolive Company, Shiseido Company, Beiersdorf, Procter & Gamble, Avon, AmorePacific, Amway, Aveda, BABOR, Bioderma Laboratory, Rachel K Cosmetics, Avon Products”. As per the study, the market is expected to grow at a CAGR of XX% in the forecast period.





Report Scope

Report Attributes Report Details
Report Title Moisturizing Lotion Market Research Report
By Type Face cream, Skin brightening cream, Anti-Ageing cream, Sun protection cream, Body lotion, Mass body care lotion, Premium body care lotion
By Application Online, Offine
By Companies Johnson & Johnson, Estee Lauder, Unilever, L'Oreal, Kao Corporation, Colgate-Palmolive Company, Shiseido Company, Beiersdorf, Procter & Gamble, Avon, AmorePacific, Amway, Aveda, BABOR, Bioderma Laboratory, Rachel K Cosmetics, Avon Products
Regions Covered North America, Europe, APAC, Latin America, MEA
Base Year 2020
Historical Year 2018 to 2019 (Data from 2010 can be provided as per availability)
Forecast Year 2028
Number of Pages 225
Number of Tables & Figures 158
Customization Available Yes, the report can be customized as per your need.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Moisturizing Lotion Industry Outlook

Global Moisturizing Lotion Market Report Segments:

The market is segmented by Type Face cream, Skin brightening cream, Anti-Ageing cream, Sun protection cream, Body lotion, Mass body care lotion, Premium body care lotion and By Application Online, Offine.


Some of the companies that are profiled in this report are:

  1. Johnson & Johnson
  2. Estee Lauder
  3. Unilever
  4. L'Oreal
  5. Kao Corporation
  6. Colgate-Palmolive Company
  7. Shiseido Company
  8. Beiersdorf
  9. Procter & Gamble
  10. Avon
  11. AmorePacific
  12. Amway
  13. Aveda
  14. BABOR
  15. Bioderma Laboratory
  16. Rachel K Cosmetics
  17. Avon Products

Moisturizing Lotion Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.


Key Benefits for Industry Participants & Stakeholders:

  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Moisturizing Lotion Market

Overview of the regional outlook of the Moisturizing Lotion Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Moisturizing Lotion Market Overview

Highlights of The Moisturizing Lotion Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of Moisturizing Lotion Market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2028.
  5. Developments and trends in the market.
  6. By Type:

                1. Face cream

                2. Skin brightening cream

                3. Anti-Ageing cream

                4. Sun protection cream

                5. Body lotion

                6. Mass body care lotion

                7. Premium body care lotion

       7. By Application:

                1. Online

                2. Offine

  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Moisturizing Lotion Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.


How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Moisturizing Lotion Market Statistics

Reasons to Purchase the Moisturizing Lotion Market Report:

  • The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
  • Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
  • Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
  • The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
  • Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Moisturizing Lotion Market Overview
   4.1 Introduction 
      4.1.1 Market Taxonomy 
      4.1.2 Market Definition 
      4.1.3 Macro-Economic Factors Impacting the Market Growth 
   4.2 Moisturizing Lotion Market Dynamics 
      4.2.1 Market Drivers 
      4.2.2 Market Restraints 
      4.2.3 Market Opportunity 
   4.3 Moisturizing Lotion Market - Supply Chain Analysis 
      4.3.1 List of Key Suppliers 
      4.3.2 List of Key Distributors 
      4.3.3 List of Key Consumers 
   4.4 Key Forces Shaping the Moisturizing Lotion Market 
      4.4.1 Bargaining Power of Suppliers 
      4.4.2 Bargaining Power of Buyers 
      4.4.3 Threat of Substitution 
      4.4.4 Threat of New Entrants 
      4.4.5 Competitive Rivalry 
   4.5 Global Moisturizing Lotion Market Size & Forecast, 2018-2028 
      4.5.1 Moisturizing Lotion Market Size and Y-o-Y Growth 
      4.5.2 Moisturizing Lotion Market Absolute $ Opportunity 

Chapter 5 Global Moisturizing Lotion Market Analysis and Forecast by Type
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities by Type
      5.1.2 Basis Point Share (BPS) Analysis by Type
      5.1.3 Absolute $ Opportunity Assessment by Type
   5.2 Moisturizing Lotion Market Size Forecast by Type
      5.2.1 Face cream
      5.2.2 Skin brightening cream
      5.2.3 Anti-Ageing cream
      5.2.4 Sun protection cream
      5.2.5 Body lotion
      5.2.6 Mass body care lotion
      5.2.7 Premium body care lotion
   5.3 Market Attractiveness Analysis by Type

Chapter 6 Global Moisturizing Lotion Market Analysis and Forecast by Applications
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities by Applications
      6.1.2 Basis Point Share (BPS) Analysis by Applications
      6.1.3 Absolute $ Opportunity Assessment by Applications
   6.2 Moisturizing Lotion Market Size Forecast by Applications
      6.2.1 Online
      6.2.2 Offine
   6.3 Market Attractiveness Analysis by Applications

Chapter 7 Global Moisturizing Lotion Market Analysis and Forecast by Region
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities by Region
      7.1.2 Basis Point Share (BPS) Analysis by Region
      7.1.3 Absolute $ Opportunity Assessment by Region
   7.2 Moisturizing Lotion Market Size Forecast by Region
      7.2.1 North America
      7.2.2 Europe
      7.2.3 Asia Pacific
      7.2.4 Latin America
      7.2.5 Middle East & Africa (MEA)
   7.3 Market Attractiveness Analysis by Region

Chapter 8 Coronavirus Disease (COVID-19) Impact 
   8.1 Introduction 
   8.2 Current & Future Impact Analysis 
   8.3 Economic Impact Analysis 
   8.4 Government Policies 
   8.5 Investment Scenario

Chapter 9 North America Moisturizing Lotion Analysis and Forecast
   9.1 Introduction
   9.2 North America Moisturizing Lotion Market Size Forecast by Country
      9.2.1 U.S.
      9.2.2 Canada
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 North America Moisturizing Lotion Market Size Forecast by Type
      9.6.1 Face cream
      9.6.2 Skin brightening cream
      9.6.3 Anti-Ageing cream
      9.6.4 Sun protection cream
      9.6.5 Body lotion
      9.6.6 Mass body care lotion
      9.6.7 Premium body care lotion
   9.7 Basis Point Share (BPS) Analysis by Type 
   9.8 Absolute $ Opportunity Assessment by Type 
   9.9 Market Attractiveness Analysis by Type
   9.10 North America Moisturizing Lotion Market Size Forecast by Applications
      9.10.1 Online
      9.10.2 Offine
   9.11 Basis Point Share (BPS) Analysis by Applications 
   9.12 Absolute $ Opportunity Assessment by Applications 
   9.13 Market Attractiveness Analysis by Applications

Chapter 10 Europe Moisturizing Lotion Analysis and Forecast
   10.1 Introduction
   10.2 Europe Moisturizing Lotion Market Size Forecast by Country
      10.2.1 Germany
      10.2.2 France
      10.2.3 Italy
      10.2.4 U.K.
      10.2.5 Spain
      10.2.6 Russia
      10.2.7 Rest of Europe
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Europe Moisturizing Lotion Market Size Forecast by Type
      10.6.1 Face cream
      10.6.2 Skin brightening cream
      10.6.3 Anti-Ageing cream
      10.6.4 Sun protection cream
      10.6.5 Body lotion
      10.6.6 Mass body care lotion
      10.6.7 Premium body care lotion
   10.7 Basis Point Share (BPS) Analysis by Type 
   10.8 Absolute $ Opportunity Assessment by Type 
   10.9 Market Attractiveness Analysis by Type
   10.10 Europe Moisturizing Lotion Market Size Forecast by Applications
      10.10.1 Online
      10.10.2 Offine
   10.11 Basis Point Share (BPS) Analysis by Applications 
   10.12 Absolute $ Opportunity Assessment by Applications 
   10.13 Market Attractiveness Analysis by Applications

Chapter 11 Asia Pacific Moisturizing Lotion Analysis and Forecast
   11.1 Introduction
   11.2 Asia Pacific Moisturizing Lotion Market Size Forecast by Country
      11.2.1 China
      11.2.2 Japan
      11.2.3 South Korea
      11.2.4 India
      11.2.5 Australia
      11.2.6 South East Asia (SEA)
      11.2.7 Rest of Asia Pacific (APAC)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Asia Pacific Moisturizing Lotion Market Size Forecast by Type
      11.6.1 Face cream
      11.6.2 Skin brightening cream
      11.6.3 Anti-Ageing cream
      11.6.4 Sun protection cream
      11.6.5 Body lotion
      11.6.6 Mass body care lotion
      11.6.7 Premium body care lotion
   11.7 Basis Point Share (BPS) Analysis by Type 
   11.8 Absolute $ Opportunity Assessment by Type 
   11.9 Market Attractiveness Analysis by Type
   11.10 Asia Pacific Moisturizing Lotion Market Size Forecast by Applications
      11.10.1 Online
      11.10.2 Offine
   11.11 Basis Point Share (BPS) Analysis by Applications 
   11.12 Absolute $ Opportunity Assessment by Applications 
   11.13 Market Attractiveness Analysis by Applications

Chapter 12 Latin America Moisturizing Lotion Analysis and Forecast
   12.1 Introduction
   12.2 Latin America Moisturizing Lotion Market Size Forecast by Country
      12.2.1 Brazil
      12.2.2 Mexico
      12.2.3 Rest of Latin America (LATAM)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Latin America Moisturizing Lotion Market Size Forecast by Type
      12.6.1 Face cream
      12.6.2 Skin brightening cream
      12.6.3 Anti-Ageing cream
      12.6.4 Sun protection cream
      12.6.5 Body lotion
      12.6.6 Mass body care lotion
      12.6.7 Premium body care lotion
   12.7 Basis Point Share (BPS) Analysis by Type 
   12.8 Absolute $ Opportunity Assessment by Type 
   12.9 Market Attractiveness Analysis by Type
   12.10 Latin America Moisturizing Lotion Market Size Forecast by Applications
      12.10.1 Online
      12.10.2 Offine
   12.11 Basis Point Share (BPS) Analysis by Applications 
   12.12 Absolute $ Opportunity Assessment by Applications 
   12.13 Market Attractiveness Analysis by Applications

Chapter 13 Middle East & Africa (MEA) Moisturizing Lotion Analysis and Forecast
   13.1 Introduction
   13.2 Middle East & Africa (MEA) Moisturizing Lotion Market Size Forecast by Country
      13.2.1 Saudi Arabia
      13.2.2 South Africa
      13.2.3 UAE
      13.2.4 Rest of Middle East & Africa (MEA)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Middle East & Africa (MEA) Moisturizing Lotion Market Size Forecast by Type
      13.6.1 Face cream
      13.6.2 Skin brightening cream
      13.6.3 Anti-Ageing cream
      13.6.4 Sun protection cream
      13.6.5 Body lotion
      13.6.6 Mass body care lotion
      13.6.7 Premium body care lotion
   13.7 Basis Point Share (BPS) Analysis by Type 
   13.8 Absolute $ Opportunity Assessment by Type 
   13.9 Market Attractiveness Analysis by Type
   13.10 Middle East & Africa (MEA) Moisturizing Lotion Market Size Forecast by Applications
      13.10.1 Online
      13.10.2 Offine
   13.11 Basis Point Share (BPS) Analysis by Applications 
   13.12 Absolute $ Opportunity Assessment by Applications 
   13.13 Market Attractiveness Analysis by Applications

Chapter 14 Competition Landscape 
   14.1 Moisturizing Lotion Market: Competitive Dashboard
   14.2 Global Moisturizing Lotion Market: Market Share Analysis, 2019
   14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.3.1 Johnson & Johnson
      14.3.2 Estee Lauder
      14.3.3 Unilever
      14.3.4 L'Oreal
      14.3.5 Kao Corporation
      14.3.6 Colgate-Palmolive Company
      14.3.7 Shiseido Company
      14.3.8 Beiersdorf
      14.3.9 Procter & Gamble
      14.3.10 Avon
      14.3.11 AmorePacific
      14.3.12 Amway
      14.3.13 Aveda
      14.3.14 BABOR
      14.3.15 Bioderma Laboratory
      14.3.16 Rachel K Cosmetics
      14.3.17 Avon Products
Segments Covered in the Report
The global Moisturizing Lotion market has been segmented based on

By Types
  • Face cream
  • Skin brightening cream
  • Anti-Ageing cream
  • Sun protection cream
  • Body lotion
  • Mass body care lotion
  • Premium body care lotion
By Applications
  • Online
  • Offine
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Johnson & Johnson
  • Estee Lauder
  • Unilever
  • L'Oreal
  • Kao Corporation
  • Colgate-Palmolive Company
  • Shiseido Company
  • Beiersdorf
  • Procter & Gamble
  • Avon
  • AmorePacific
  • Amway
  • Aveda
  • Bioderma Laboratory
  • Rachel K Cosmetics
  • Avon Products

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