Global Menthol Cigarette Market by Capsule (Double Capsule, Single Capsule), by End User (Male, Female) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global menthol cigarette sales were valued at USD 80.0 million in 2018. They are expected to grow at 3.1% CAGR between 2019 and 2025. Market growth can be attributed to factors such as fresh, clean and cooling, anesthetic (painkilling), and the ability of menthol reduce the harshness and increasing popularity among the younger generations. Menthol cigarette reduces the harshness of smoke to make it easier to inhale and smoother. This makes it more popular with women, young people, and beginners.

Consumers who can't tolerate the harshness and irritation of non-menthol products, as well as those who want a specific flavor and sensation associated to menthol cigarettes are driving up the number of menthol cigarette users. Menthol cigarettes' mild properties are gaining popularity with beginners, occasional smokers, and the younger generation. People who want to quit smoking are more likely to choose menthol cigarettes because they are less harsh and have a less harmful effect. However, menthol smokers who are experienced and have strong sensory abilities seek higher menthol levels to relieve the irritation of their throats from non-menthol cigarettes.

Young women and men are attracted by the pleasant smell and refreshing feeling of menthol cigarettes. There is an increase in menthol cigarette smokers, but a decrease in non-menthol product smokers. This is because menthol lowers the metabolism of nicotine, increases the amount addictive substance in your body, and makes it harder to quit. It is also more difficult to quit due to the positive associations such as cooling sensation, sensory stimulation, and minty flavor.

The FDA proposal to ban menthol cigarettes will likely create obstacles for market growth during the forecast period. Market growth is expected to be fueled by the illicit cigarette industry during the forecast period. In addition to the prohibition of menthol cigarettes in South America, many governments around the world are raising taxes on cigarettes and adopting new taxation policies. The ultimate goal is to reduce the amount they consume. These factors will likely limit the growth of this market over the forecast period.

Capsule Insights

The market can be divided into single and double capsules. The largest share, 88.8%, was held by single capsules in 2018. This capsule allows consumers to adjust the flavor intensity by popping the liquid ball into the cigarette filter. Consumers now have the option to choose when to open the capsule for their desired flavor. This allows users to choose whether they want to smoke with or without flavor.

The fastest CAGR for the double capsule will be 3.3% during the forecast period. This type is increasingly popular because it comes in two flavors. Consumers can thus enjoy two different flavors. The growing popularity of this product is due to the rising consumption among younger generations and women. Double capsules are preferred by menthol cigarette smokers who enjoy their long-lasting flavors and taste.

End-User Information

The menthol cigarette market can be divided by the end-user into male and female. The largest share, 57.3%, was held by males in 2018. The largest percentage of menthol cigarettes consumed by males was held by the younger generation. The menthol cigarette smoking rate among high school students was 54.5%, and it was 48.4% for middle school students.

This is due to the increasing desire of men to smoke menthol cigarettes because of their refreshing flavors and refreshing qualities. The U.S. has 89% African American cigarette smokers who smoke menthol cigarettes. They are consumed by 26% of all white smokers.

Over the forecast period, the female segment will grow at a rate of 2.9%. Females account for a large market share in menthol cigarettes, especially in North America, Europe and Central and South America. Females in Europe accounted for 57.5% of the 2018 market share. In 2018, 57.5% of European women preferred menthol cigarettes to other types of cigarettes. Only 31% of men prefer them over the others.

Regional Insights

Asia Pacific was the region with 64.2% of the total in 2018, accounting for the largest portion. This region is expected to experience the fastest growth during the forecast period. China was responsible for approximately. China accounted for approximately 50.0% of APAC's market in 2018. This is due to rapid innovation in products, increasing disposable income, and greater purchasing power. Taxation has no negative impact on the market. Nearly 300 new products were launched between 2016 and 2017, accounting for half of all product launches between 2012 and 2017. China's 2018 menthol cigarette consumption was 52.2% males and 47.8% females.

Central and South America is the second-fastest-growing region with a CAGR of 3.2% owing to the growing popularity of single and double capsule products as consumers are more likely to perceive benefits such as smoothness and less harshness than other cigarettes. The region's menthol cigarette smokers are expected to grow faster than the males, with a greater share of females smoking menthol cigarettes.

Market Share Insights & Key Companies

Philip Morris International Inc., Imperial Brands plc, Korea Tobacco & Ginseng Corporation, Alfred Dunhill, Ltd., R.J. Reynolds Tobacco Company, British American Tobacco, Commonwealth Brands, Liggett Group, Lorillard Tobacco, and Essentra plc are major market players. These companies engage in strategic measures, such as product development and launch, and acquisitions. This is done to increase the business' growth and expansion with new technologies.

Menthol Cigarette Market Report Scope

The Report Covers Certain Segments

This report predicts revenue growth at both the country and global levels. It also provides analysis of industry trends and potential opportunities for each sub-segment between 2015 and 2025. Grand View Research has divided the global menthol cigarettes market report based on the end-user, capsule, and region.

• Capsule Outlook (Revenue USD Million, 2015-2025)

  • One Capsule

  • Double Capsule

• End-User Outlook (Revenue USD Million, 2015-2025)

  • Male

  • Female

• Regional Outlook (Revenue USD Million, 2015-2025)

  • North America

    • The U.S.

  • Europe

    • Russia

    • Germany

  • Asia Pacific

    • China

    • Indonesia

  • Central & South America

    • Brazil

  • Middle East & Africa (MEA)

    • South Africa

These are the most frequently asked questions about this report

b. Global menthol cigarette sales were estimated at USD 82.5 billion in 2019, and are expected to rise to USD 85.48 billion by 2020.

b. Global menthol cigarette markets are expected to expand at a compound annual rate of 3.1% between 2019 and 2025, reaching USD 99.10 billion in 2025.

b. Asia Pacific was the dominant market for menthol cigarettes in 2019, with a 64.7% share. This is due to the rapid development of products, rising disposable incomes, and increased purchasing power for consumers in developing countries like India and China.

b. Among the key players in the menthol cigarette industry are Philip Morris International Inc., Imperial Brands plc, Korea Tobacco & Ginseng Corporation, Alfred Dunhill, Ltd., R.J. Reynolds Tobacco Company, British American Tobacco, Commonwealth Brands, Liggett Group, Lorillard Tobacco, and Essentra plc.

b. Market growth is driven by new flavor combinations, improved menthol's ability to reduce harshness, and growing popularity with younger generations.

Up Market Research published a new report titled “Menthol Cigarette Market research report which is segmented by Capsule (Double Capsule, Single Capsule), by End User (Male, Female), By Players/Companies Ltd; RJ Reynolds Tobacco Company; British American Tobacco; Commonwealth Brands; Liggett Group; Lorillard Tobacco; and Essentra plc, Philip Morris International Inc; Imperial Brands plc; Korea Tobacco & Ginseng Corporation; Alfred Dunhill”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Menthol Cigarette Market Report Segments:

The market is segmented by Capsule (Double Capsule, Single Capsule), by End User (Male, Female).

Menthol Cigarette Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Menthol Cigarette Market

Overview of the regional outlook of the Menthol Cigarette Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Menthol Cigarette Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Menthol Cigarette Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Double Capsule

                2. Single Capsule

                1. Male

                2. Female

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Menthol Cigarette Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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Reasons to Purchase the Menthol Cigarette Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.