Global Home Bedding Market by Type (Blankets, Pillows, Bed Linen, Mattress), by Distribution Channel (Offline, Online) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global home bedding market was worth USD 73.88 Billion in 2020. It is projected to grow at a compound annual rate of 9.0% between 2021 and 2028. Globally, the market is being driven by the increasing popularity of low-profile bedding and greyscale color schemes. The growing popularity of adjustable beds, especially among the baby boomer generation is driving the market for home bedding products around the world. The market has seen a boom in the housing industry and a rise in consumer spending on home furnishings.

The U.S. Census Bureau reported that private-owned housing units allowed by building permits in November 2020 was at a seasonally adjusted annual rate (1,639,000). This is 6.2% (+-1.5%) higher than the October revised rate of 1,544,000, and 8.5% (+-1.8%) higher than the November 2019 rate at 1,510,000. The November seasonally adjusted annual rate for single-family housing completions was 874,000. This is 0.6% (+-7.5%) lower than the October revised rate of 879,000. These developments are expected to increase the demand for home bedding products.

Premium bedding products are proving to be more popular than ever due to their functional benefits and superior performance. Fitted bed sheets have an elasticated hem which helps to ensure that they stay on the bed even after many turns and tosses while you sleep. Premium bedding products are essential for a healthy body and mind. The American Sleep Apnea Association estimates that between 50 and 70 million Americans suffer from sleep-related issues. Over the past 30 years, the rate of sleep loss has increased.

The pandemic-related lockdowns in countries have prompted people to shift their budgets towards bedding. The majority of people are now working from home and have a better sleep environment. Related products like adjustable bases and accessories such as back-supporting pillows are also gaining popularity in 2020. Jerry Epperson, a veteran in the mattress industry and managing director at Mann, Armistead & Epperson, a Virginia-based investment banking and corporate advisory company, said that October 2020 saw a more than 30% increase in sales year-over-year for the bedding industry.

Type Insights

In 2020, the bed linen segment accounted for 31.6% of the total market and is expected to grow the most over the forecast period. Bedding linens can include duvet covers, pillows covers, bed sheets and bed covers. The key to the growth of this segment is a shift in consumer preferences towards quality and sustainable linens that provide a healthier, more comfortable, and longer-lasting bed. As people become more aware, organic cotton bedding has seen a rise in popularity over the last decade. Because organic cotton sheets don't contain any chemical additives, they are hypoallergenic. Non-organic sheets can cause allergic reactions or skin irritations for those with chemical sensitivities. Retailers are expanding their product lines to meet demand, especially for Christmas decor.

In addition, novelty bedding sets are more popular than ever and retailers are expanding their range to include over 30 sets. The blankets market is expected to grow at 9.0% between 2021 and 2028 due to increased product adoption. Gravity Blanket, for instance, raised more than USD 4,000,000 through its Kickstarter campaign in 2017. In 2018, Pinterest reported that weighted blankets saved increased by 259%. According to a blog post by NBC Universal, the search engine found that chunky blankets were in high demand at 79% more.

Distribution Channel Insights

In 2020, the offline distribution channel accounted for 68.9% of the total market. The offline channel is preferred by shoppers because it allows them to see the products firsthand, which makes it easier for them to inspect the quality and materials. The brands are able to offer a unique shopping experience with traditional brick-and-mortar stores. Consumers always purchase bedding and linens, which ensures that there is at least some demand year after year.

Retailers also offer discounts and other budget-friendly deals that drive customers to these stores. A greater number of people will shop at hypermarkets and supermarkets if they have access to a variety of home bedding products at a lower price than local manufacturers.

Online distribution channels are expected to grow at 10.2% annually between 2021 and 2028. Online retailers have made it easier for consumers to shop online and are less likely to visit brick-and-mortar shops. This can be a benefit for both hybrid and online retailers, who are constantly looking for new ways to improve their fulfillment and distribution processes. Retailers are able to harness the consumer's desire to shop online and reduce overhead costs.

E-commerce is booming in bedding, due to America's obsession about sleep hygiene. According to Something Digital, ecommerce revenue from furniture and home furnishing sales reached USD 65 billion in 2018. It is projected to rise to USD 100 billion by 2022. This is 12.9% of total U.S. ecommerce sales.

Regional Insights

Asia Pacific held the largest share at 39.2% in 2020, and will see the most rapid growth during the forecast period. The key factors that have contributed to the dominance in the region's market are expanding retail networks, a rising middle-class population, rising consumers preference for luxurious bedding products to complement interiors, and increasing household ownership, particularly among millennials. The regional market is also expected to grow due to a rising number of nuclear households. Canada Mortgage and Housing Corporation (Canada Mortgage and Housing Corporation) announced in its 2019 budget that it will spend USD 943 Million over the period 2019-2022 to provide financial aid to first-time homebuyers.

North America will experience a 9.2% CAGR between 2021 and 2028. The regional market is experiencing a rise in consumer awareness about quality sleep and the appropriate bedding materials. The region's lack of sleep-related problems has prompted consumers to pay more attention to quality bedding products. According to a blog by AffordableCollegesOnline.org in 2020, a study published in the Journal of Youth and Adolescence examined suburban high school students in Fairfax County, Virginia who had very early school start times and found that each hour of sleep a teenager lost was associated with a 38% increase in hopeless feelings and a 42% increase in suicidal thoughts. A 58% increase in suicide attempts per hour was also found for each hour of sleep lost.

Market Share Insights & Key Companies

There are many international and regional players in the industry. To gain a competitive edge, players have introduced new products. To capitalize on growth opportunities, key players have expanded their businesses into emerging markets. To expand their customer reach, retailers have partnered with companies. In 2018, Purple Mattress expanded its partnership to 16 stores in San Francisco. The following are some of the major players in global home bedding markets:

• Acton & Acton Ltd.

• American Textile Company

• Beaumont & Brown Ltd

• Boll & Branch LLC

• WestPoint

• Pacific Coast Feather Company

• Hollander

• Portico Inc.

• Crane & Canopy

• Bombay Dyeing

Up Market Research published a new report titled “Home Bedding Market research report which is segmented by Type (Blankets, Pillows, Bed Linen, Mattress), by Distribution Channel (Offline, Online), By Players/Companies WestPoint, Beaumont & Brown Ltd, Crane & Canopy, Hollander, Bombay Dyeing, Pacific Coast Feather Company, Boll & Branch LLC, Acton & Acton Ltd, American Textile Company, Portico Inc”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Home Bedding Market Report Segments:

The market is segmented by Type (Blankets, Pillows, Bed Linen, Mattress), by Distribution Channel (Offline, Online).

Home Bedding Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Home Bedding Market

Overview of the regional outlook of the Home Bedding Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Home Bedding Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Home Bedding Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Blankets

                2. Pillows

                3. Bed Linen

                4. Mattress

                1. Offline

                2. Online

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Home Bedding Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Home Bedding Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.