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Global Handheld massagers Market by Type (Arm & Shoulders massage, Waist & Back massage, Thigh & Feet massage), By Application (Home, Office, Other) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

  • Report ID: CG-425
  • Author: Up Market Research
  • Rating: 4.5
  • Total Reviews: 87
  • No. Of Pages: 228
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  • Pub. Date: 2021-03-01
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The Global Handheld Massagers Market is expected to grow at a CAGR of 13.27% during the forecast period and will be worth USD 3.33 billion in 2028. The growth in this market can be attributed to the increasing demand for handheld massagers from end-users such as home and office consumers, which are driving up demand for these devices worldwide. The North American region is projected to lead the market with a share of around 27%.


Handheld Massagers are the devices that are used to massage the body, especially for those who suffer from muscle aches and soreness. Handheld massagers come in various shapes and sizes; some models can be carried around by hand while others have a stick shape. These types of devices use vibrating technology to provide an intense vibration or pressure on muscles. The vibrations increase blood flow which is needed to nourish the tissues and reduce inflammation.

The benefits of the handheld massager are that it not only provides relief but also helps stimulate blood circulation throughout the whole body thereby decreasing pain sensation as well as encouraging deep relaxation after long-term stress or overwork. They are also good for people who suffer from arthritis pain because they provide deep muscle stimulation that loosens up stiff joints and makes movement easier. The compact size of these devices makes them easy to travel with as well.


On the basis of Type, the market is segmented into Arm & Shoulders Massage, Waist & Back Massage, Thigh & Feet Massage.


Arm & Shoulders Massage:

An arm and shoulder massage is a type of therapeutic massage that focuses on the muscles in your upper body. This includes the arms, shoulders, neck, and back. Sometimes this treatment is combined with other types of massages to provide relief from common muscle pain associated with long periods of sitting or repetitive movements like typing at work.


Waist & Back Massage:

Waist & Back Massage is the massage that targets the waist and back area. The common Waist & Back massage types are Lumbar, Seated Calf release, Thoracic Spine Release.


Thigh & Feet Massage:

This type of massage is often focused on a specific area such as feet or thighs. The deep tissue work offered by handheld massagers helps release tight knots that limit your range of motion when walking or standing up. Foot thumpers can provide relief for foot-related problems like plantar fasciitis, heel spurs, corns/bunions, etc., while thigh kickers help with knee pain caused by old injuries or arthritis-related wear & tear damage.


On the basis of Application, the market is segmented into Home, Office, and Other. Home is the most common place where people use handheld massagers. Most of them are used for the back, neck, and shoulder as these areas often have muscle tension or stiffness after prolonged sitting in front of a computer screen. Massage can relieve that pain by stretching tight muscles and applying pressure to knots on those regions by using vibration massage techniques with handheld devices. In addition, it also helps increase blood circulation which improves metabolism.


On the basis of Region, the market is segmented et into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. North America is the largest market for handheld massagers because of a high adoption rate in countries like U.S., Canada, and Mexico where people use them to help relieve tension from tight muscles by providing pressure relief on those regions. In addition, it also helps increase blood circulation which improves metabolism. Other factors that make this region attractive are an innovation in technology-driven products and increasing demand for these devices due to an aging population with health problems like arthritis or osteoporosis as well as the younger generation who have sudden onset back pain caused by sports injuries such as pulled muscle strains while playing tennis or golfing which can be relieved easily with self-massage therapy.

Europe also has anticipated growth in its handheld massagers as it replaces practices such as hot stone massage therapy, which requires more training. Latin America's market for Handheld Massager is projected to have substantial growth from 2021-2028 because of rising disposable incomes that are being invested into new types of consumer goods like high-quality electronics and appliances. Asia Pacific countries (i.e., China, India) are growing tremendously with the introduction of contemporary technology since these regions offer low production costs and labor cost rates making them attractive markets for multinational companies in this sector.


Up Market Research published a new report titled “Handheld massagers Market research report which is segmented by Types (Arm & Shoulders massage, Waist & Back massage, Thigh & Feet massage), By Applications (Home, Office, Other), By Players/Companies Homedics, Wahl, Conair Corporation, Kikkerland, Panasonic, Prospera, Thumper, Brookstone, Scholl, HoMedics, Beurer, Dr Archy, Genie, Breo”. 


Report Scope

Report Attributes Report Details
Report Title Handheld massagers Market Research Report
By Type Arm & Shoulders massage, Waist & Back massage, Thigh & Feet massage
By Application Home, Office, Other
By Companies Homedics, Wahl, Conair Corporation, Kikkerland, Panasonic, Prospera, Thumper, Brookstone, Scholl, HoMedics, Beurer, Dr Archy, Genie, Breo
Regions Covered North America, Europe, APAC, Latin America, MEA
Base Year 2020
Historical Year 2018 to 2019 (Data from 2010 can be provided as per availability)
Forecast Year 2028
Number of Pages 228
Number of Tables & Figures 160
Customization Available Yes, the report can be customized as per your need.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Handheld massagers Industry Outlook

Global Handheld massagers Market Report Segments:

The market is segmented by Type Arm & Shoulders massage, Waist & Back massage, Thigh & Feet massage and By Application Home, Office, Other.


Some of the companies that are profiled in this report are:

  1. Homedics
  2. Wahl
  3. Conair Corporation
  4. Kikkerland
  5. Panasonic
  6. Prospera
  7. Thumper
  8. Brookstone
  9. Scholl
  10. HoMedics
  11. Beurer
  12. Dr Archy
  13. Genie
  14. Breo

Handheld massagers Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.


Key Benefits for Industry Participants & Stakeholders:

  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Handheld massagers Market

Overview of the regional outlook of the Handheld massagers Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Handheld massagers Market Overview

Highlights of The Handheld massagers Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of Handheld massagers Market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2028.
  5. Developments and trends in the market.
  6. By Type:

                1. Arm & Shoulders massage

                2. Waist & Back massage

                3. Thigh & Feet massage

       7. By Application:

                1. Home

                2. Office

                3. Other

  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Handheld massagers Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.


How you may use our products:

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Handheld massagers Market Statistics

Reasons to Purchase the Handheld massagers Market Report:

  • The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
  • Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
  • Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
  • The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
  • Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Handheld massagers Market Overview
   4.1 Introduction 
      4.1.1 Market Taxonomy 
      4.1.2 Market Definition 
      4.1.3 Macro-Economic Factors Impacting the Market Growth 
   4.2 Handheld massagers Market Dynamics 
      4.2.1 Market Drivers 
      4.2.2 Market Restraints 
      4.2.3 Market Opportunity 
   4.3 Handheld massagers Market - Supply Chain Analysis 
      4.3.1 List of Key Suppliers 
      4.3.2 List of Key Distributors 
      4.3.3 List of Key Consumers 
   4.4 Key Forces Shaping the Handheld massagers Market 
      4.4.1 Bargaining Power of Suppliers 
      4.4.2 Bargaining Power of Buyers 
      4.4.3 Threat of Substitution 
      4.4.4 Threat of New Entrants 
      4.4.5 Competitive Rivalry 
   4.5 Global Handheld massagers Market Size & Forecast, 2018-2028 
      4.5.1 Handheld massagers Market Size and Y-o-Y Growth 
      4.5.2 Handheld massagers Market Absolute $ Opportunity 

Chapter 5 Global Handheld massagers Market Analysis and Forecast by Type
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities by Type
      5.1.2 Basis Point Share (BPS) Analysis by Type
      5.1.3 Absolute $ Opportunity Assessment by Type
   5.2 Handheld massagers Market Size Forecast by Type
      5.2.1 Arm & Shoulders massage
      5.2.2 Waist & Back massage
      5.2.3 Thigh & Feet massage
   5.3 Market Attractiveness Analysis by Type

Chapter 6 Global Handheld massagers Market Analysis and Forecast by Applications
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities by Applications
      6.1.2 Basis Point Share (BPS) Analysis by Applications
      6.1.3 Absolute $ Opportunity Assessment by Applications
   6.2 Handheld massagers Market Size Forecast by Applications
      6.2.1 Home
      6.2.2 Office
      6.2.3 Other
   6.3 Market Attractiveness Analysis by Applications

Chapter 7 Global Handheld massagers Market Analysis and Forecast by Region
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities by Region
      7.1.2 Basis Point Share (BPS) Analysis by Region
      7.1.3 Absolute $ Opportunity Assessment by Region
   7.2 Handheld massagers Market Size Forecast by Region
      7.2.1 North America
      7.2.2 Europe
      7.2.3 Asia Pacific
      7.2.4 Latin America
      7.2.5 Middle East & Africa (MEA)
   7.3 Market Attractiveness Analysis by Region

Chapter 8 Coronavirus Disease (COVID-19) Impact 
   8.1 Introduction 
   8.2 Current & Future Impact Analysis 
   8.3 Economic Impact Analysis 
   8.4 Government Policies 
   8.5 Investment Scenario

Chapter 9 North America Handheld massagers Analysis and Forecast
   9.1 Introduction
   9.2 North America Handheld massagers Market Size Forecast by Country
      9.2.1 U.S.
      9.2.2 Canada
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 North America Handheld massagers Market Size Forecast by Type
      9.6.1 Arm & Shoulders massage
      9.6.2 Waist & Back massage
      9.6.3 Thigh & Feet massage
   9.7 Basis Point Share (BPS) Analysis by Type 
   9.8 Absolute $ Opportunity Assessment by Type 
   9.9 Market Attractiveness Analysis by Type
   9.10 North America Handheld massagers Market Size Forecast by Applications
      9.10.1 Home
      9.10.2 Office
      9.10.3 Other
   9.11 Basis Point Share (BPS) Analysis by Applications 
   9.12 Absolute $ Opportunity Assessment by Applications 
   9.13 Market Attractiveness Analysis by Applications

Chapter 10 Europe Handheld massagers Analysis and Forecast
   10.1 Introduction
   10.2 Europe Handheld massagers Market Size Forecast by Country
      10.2.1 Germany
      10.2.2 France
      10.2.3 Italy
      10.2.4 U.K.
      10.2.5 Spain
      10.2.6 Russia
      10.2.7 Rest of Europe
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Europe Handheld massagers Market Size Forecast by Type
      10.6.1 Arm & Shoulders massage
      10.6.2 Waist & Back massage
      10.6.3 Thigh & Feet massage
   10.7 Basis Point Share (BPS) Analysis by Type 
   10.8 Absolute $ Opportunity Assessment by Type 
   10.9 Market Attractiveness Analysis by Type
   10.10 Europe Handheld massagers Market Size Forecast by Applications
      10.10.1 Home
      10.10.2 Office
      10.10.3 Other
   10.11 Basis Point Share (BPS) Analysis by Applications 
   10.12 Absolute $ Opportunity Assessment by Applications 
   10.13 Market Attractiveness Analysis by Applications

Chapter 11 Asia Pacific Handheld massagers Analysis and Forecast
   11.1 Introduction
   11.2 Asia Pacific Handheld massagers Market Size Forecast by Country
      11.2.1 China
      11.2.2 Japan
      11.2.3 South Korea
      11.2.4 India
      11.2.5 Australia
      11.2.6 South East Asia (SEA)
      11.2.7 Rest of Asia Pacific (APAC)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Asia Pacific Handheld massagers Market Size Forecast by Type
      11.6.1 Arm & Shoulders massage
      11.6.2 Waist & Back massage
      11.6.3 Thigh & Feet massage
   11.7 Basis Point Share (BPS) Analysis by Type 
   11.8 Absolute $ Opportunity Assessment by Type 
   11.9 Market Attractiveness Analysis by Type
   11.10 Asia Pacific Handheld massagers Market Size Forecast by Applications
      11.10.1 Home
      11.10.2 Office
      11.10.3 Other
   11.11 Basis Point Share (BPS) Analysis by Applications 
   11.12 Absolute $ Opportunity Assessment by Applications 
   11.13 Market Attractiveness Analysis by Applications

Chapter 12 Latin America Handheld massagers Analysis and Forecast
   12.1 Introduction
   12.2 Latin America Handheld massagers Market Size Forecast by Country
      12.2.1 Brazil
      12.2.2 Mexico
      12.2.3 Rest of Latin America (LATAM)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Latin America Handheld massagers Market Size Forecast by Type
      12.6.1 Arm & Shoulders massage
      12.6.2 Waist & Back massage
      12.6.3 Thigh & Feet massage
   12.7 Basis Point Share (BPS) Analysis by Type 
   12.8 Absolute $ Opportunity Assessment by Type 
   12.9 Market Attractiveness Analysis by Type
   12.10 Latin America Handheld massagers Market Size Forecast by Applications
      12.10.1 Home
      12.10.2 Office
      12.10.3 Other
   12.11 Basis Point Share (BPS) Analysis by Applications 
   12.12 Absolute $ Opportunity Assessment by Applications 
   12.13 Market Attractiveness Analysis by Applications

Chapter 13 Middle East & Africa (MEA) Handheld massagers Analysis and Forecast
   13.1 Introduction
   13.2 Middle East & Africa (MEA) Handheld massagers Market Size Forecast by Country
      13.2.1 Saudi Arabia
      13.2.2 South Africa
      13.2.3 UAE
      13.2.4 Rest of Middle East & Africa (MEA)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Middle East & Africa (MEA) Handheld massagers Market Size Forecast by Type
      13.6.1 Arm & Shoulders massage
      13.6.2 Waist & Back massage
      13.6.3 Thigh & Feet massage
   13.7 Basis Point Share (BPS) Analysis by Type 
   13.8 Absolute $ Opportunity Assessment by Type 
   13.9 Market Attractiveness Analysis by Type
   13.10 Middle East & Africa (MEA) Handheld massagers Market Size Forecast by Applications
      13.10.1 Home
      13.10.2 Office
      13.10.3 Other
   13.11 Basis Point Share (BPS) Analysis by Applications 
   13.12 Absolute $ Opportunity Assessment by Applications 
   13.13 Market Attractiveness Analysis by Applications

Chapter 14 Competition Landscape 
   14.1 Handheld massagers Market: Competitive Dashboard
   14.2 Global Handheld massagers Market: Market Share Analysis, 2019
   14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.3.1 Homedics
      14.3.2 Wahl
      14.3.3 Conair Corporation
      14.3.4 Kikkerland
      14.3.5 Panasonic
      14.3.6 Prospera
      14.3.7 Thumper
      14.3.8 Brookstone
      14.3.9 Scholl
      14.3.10 HoMedics
      14.3.11 Beurer
      14.3.12 Dr Archy
      14.3.13 Genie
      14.3.14 Breo
Segments Covered in the Report
The global Handheld massagers market has been segmented based on

By Types
  • Arm & Shoulders massage
  • Waist & Back massage
  • Thigh & Feet massage
By Applications
  • Home
  • Office
  • Other
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Homedics
  • Wahl
  • Conair Corporation
  • Kikkerland
  • Panasonic
  • Prospera
  • Thumper
  • Brookstone
  • Scholl
  • HoMedics
  • Beurer
  • Dr Archy
  • Genie
  • Breo

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