Global Enhanced Water Market by Distribution Channel (Online, Offline), by Product (Flavored, Plain) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global enhanced water market was valued at USD 5.97 Billion in 2019. It is projected to grow at an 8.3% compound annual growth rate (CAGR), between 2020 and 2027. Industry growth is expected to be positive due to the growing importance of hydration drinks at a global level. Enhanced water has various minerals such as potassium, sodium and magnesium which help maintain the body's ionic balance. Many enhanced water products also include carbohydrates that help to refuel the body. Due to increasing awareness about the negative effects of dehydration on our health, the market for enhanced water will see significant growth over the next few years. These products contain functional food ingredients such as plant-based ingredients and plant waters. You can find plant-based water in many flavors, including watermelon and maple, as well as aloe vera, coconut and pressed lettuce.

Additionally, the increasing demand for healthier and cleaner energy drinks has led the creation of new products. These innovative products blur the lines between enhanced water, energy drinks and hydration drinks. Contemporary products are high in stimulants like caffeine, taurine, guarana and ginseng. Companies in the market for enhanced water products are increasingly offering products that contain herbal ingredients like milk thistle or other extracts to protect the liver. The industry players are increasingly incorporating herbal extracts such as gotu kola and green tea extract in their products for better blood circulation. They also advertise them in the preposition of sugar-free and gluten-free products.

In the past, enhanced water was only suitable for athletes and fitness enthusiasts. With a changing lifestyle and a greater focus on health, people of all ages and walks now enjoy hydration drinks. This includes students, pregnant women, and mothers who are breastfeeding. These drinks support the liver, replenish essential nutrients, hydrate and increase energy.

Product Insights

Flavored water was a major contributor to the global market for enhanced waters' 2019 revenue of over 61.0%. These products create a special place in the diets of people who enjoy a particular flavor. Feel Good Organic Superfoods announced in June 2020 plans to launch a super-food-enhanced beverage called Feel Good Organic Superwater.

The fastest expected growth in plain enhanced water will be between 2020 and 2027 with a CAGR 8.6%. These products can be used to replace regular water and are suitable for people who are allergic to any flavor.

Distribution Channel Insights

In 2019, the global market for enhanced water saw a more than 70% share from the offline. These channels include pharmacies. chemist shops. drug stores. hypermarkets. supermarkets. There are also retail channels in airports. A favorable factor is the increased product visibility in retail outlets like CVS Health, Safeway Walmart, Walgreens and Target. Retail stores are the main source of distribution for manufacturers. For product distribution, agents and wholesalers are also needed. Wholesalers purchase products from manufacturers in bulk, then divide them into smaller packages and distribute them to retailers who sell them to their end customers.

In the next few years, the online market for enhanced water will experience the greatest growth. This segment is expected to grow at 9.1% between 2020 and 2027. Online distribution channels can be hosted by manufacturers or third-party companies. Omnichannel retail has become a popular trend in the market. This means that players in the online market are increasing their brick and mortar sales and vice versa. Alkaline Water Company Inc. launched Alkaline88.com in June 2020 to allow buyers to purchase products.

Regional Insights

Americas was the dominant market for enhanced water in 2019, accounting for over 45.0% of the revenue share. The rising interest in health and fitness will likely lead to an increase in water consumption. Market growth is expected to be further accelerated by the growing interest in physical activity and sports.

Asia Pacific is the fastest growing market for enhanced water. It is expected to grow at 8.9% CAGR between 2020 and 2027. This market is driven by the growing interest in high-intensity exercise and workouts among youth. Sales will also continue to rise due to the preference for enhanced water over carbonated drinks and sports drinks. Consumers are increasingly looking for safer, more chemical-free and less stimulant-laden drinks.

Market Share Insights & Key Companies

Due to consumers' increasing awareness of their health, the market for enhanced water will see significant growth over the next few years. This market is still in its growth phase, but it has tremendous potential. The market has high fixed costs for equipment and manufacturing facilities. Due to product perishability, storage facilities require high investments. Due to the large investments needed for machinery and production facilities, there is a high exit barrier. This increases the competition among market players. Many companies on the market have distinguished brands that are distinctive and unique. This has allowed them to rise above their rivals and create a brand image. The market for enhanced water includes:

• Ax water

• BiPro USA

• CORE Nutrition LLC

• GREEN-GO LLC

• H2rOse

• JUST WATER

• Karma Culture LLC

• lalpina

• Liquid Death Mountain Water

• Montane Sparkling Springwater

Up Market Research published a new report titled “Enhanced Water Market research report which is segmented by Distribution Channel (Online, Offline), by Product (Flavored, Plain), By Players/Companies BiPro USA, GREEN-GO LLC, Liquid Death Mountain Water, JUST WATER, Karma Culture LLC, lalpina, CORE Nutrition LLC, Montane Sparkling Spring Water, H2rOse, ax water”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Enhanced Water Market Report Segments:

The market is segmented by Distribution Channel (Online, Offline), by Product (Flavored, Plain).

Enhanced Water Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Enhanced Water Market

Overview of the regional outlook of the Enhanced Water Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Enhanced Water Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Enhanced Water Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Online

                2. Offline

                1. Flavored

                2. Plain

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Enhanced Water Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Enhanced Water Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.