The global e-book reader market is expected to grow from USD 1.6 billion in 2018 to USD 2.4 billion by 2028, at a CAGR of 5.2% during the forecast period (2019 - 2028). The major factor driving this growth is the increase in demand for digitized books as a result of the rise in internet access and increasing smartphone penetration across developing countries such as India, China, and Brazil.
An e-book reader is a device that enables people to read digital versions of books. Readers are available in both LCD and E Ink screen formats, the latter enabling faster refresh rates with less battery drain. Most devices have an onscreen keyboard for entering text or notes while reading. They can also be used as small computers, which typically use either Android OS or iOS operating systems (OS).
The major difference between the two types of screens is how they capture light: LCDs reflect it off their display panels back towards your eye, whereas E Ink “paints” it onto paper-like glowing pixels so you see what you're reading without any glare from external sources. The most significant downside to this technology is its slow page refresh rates, but for the most part that's a tradeoff, people are willing to make so they can read even when there's no light.
On the basis of type, the e-book reader market is segmented into E Ink Screen and LCD Screen.
E-ink screens are used in devices such as the Amazon Kindle, Barnes and Noble Nook, Sony Digital Paper DPT-S series (DPR-ST5000), Kobo eReader Touch Edition, or Pocketbook InkPad. E-ink screen displays use electrostatic technology to convert electricity into visible light without emitting any electromagnetic radiation themselves. The result is a display that can be read easily from almost any angle even with bright sunlight shining on it and has significant power-saving advantages over LCDs but suffers from slow refresh rates when displaying fast-moving images like video clips due to its resolution of just 800x600 pixels per inch.
An LCD screen is a display technology in which images are created by the action of electric currents flowing through the liquid crystals. LCD screens use less power than other types of displays such as CRT, LED, or plasma and have been used for large-screen TVs since 2007. They also offer much higher resolution compared to eInk screens. However, they require backlighting from an external light source because their own light cannot produce color without adding heat to the device that would reduce battery life and cause discomfort with prolonged usage. This makes them unsuitable for daylight reading applications like ebook readers where sunlight can be utilized instead of electricity generated indoors at great expense - especially in countries suffering frequent energy shortages due to natural disasters or war.
On the basis of application, the global e-book reader market is segmented into Organized Retail Store, Unorganized Retail Store, and E-Commerce.
The application in an organized retail store is to showcase books and magazines so that consumers can buy the desired items. The e-book reader is used in a bookstore to browse and buy books. It identifies which book the customer wants by scanning the barcode or searching for it online, then shows descriptions of that specific title. The customer can also browse reviews from other customers who have read this book before they make their purchase decision. The application in an unorganized retail store is to sell books. The e-book reader functions as a point of sale system for the retailer, enabling it to complete transactions and generate reports on cash flow. Some systems allow retailers to manage inventory levels by checking how many copies are left in stock or what needs to be replenished based on customer demand. E-commerce is a transaction of goods or services over the internet. E-book readers are widely used in e-commerce because it makes reading easier and more entertaining as well as convenient for online shopping.
On the basis of region, the global e-book reader market is segmented into North America, Latin America, Europe, Asia-Pacific, and Middle East & Africa. North American region is the highest revenue generating market with a share of close to 31% in 2017 owing to the high adoption rate of e-book readers by organized retail stores in this region. The European region follows at a distant second position accounting for 27%, followed by Asia-Pacific (17%), Latin America (12%) and the Middle East & Africa regions respectively accounted for 11%.
The global e-book reader market is characterized by the presence of a few major vendors. These include Amazon, Kobo, and Barnes & Noble Inc., which together account for close to 83% in 2017. This dominance has been attributed to their low-cost hardware devices that are sold at a higher price than tablets or other handheld gadgets. The high adoption rates can be attributed to these lower prices as well as their intuitive user interface which does not require any technical expertise like coding or programming skills on behalf of the users since they do not need internet connectivity during use.
The significant growth factors for the global e-book reader market are the rising demand for premium books and serialized content. The rise in investments by publishers in the digital marketing of their titles to attract readers also boosts the growth of this market. Apart from these, increasing penetration is another major factor that drives the growth of this market globally. Moreover, a decrease in production cost will help drive the expansion of this industry over time as well.
Up Market Research published a new report titled “E-Book Reader Market research report which is segmented by Types (E Ink Screen, LCD Screen), By Applications (Organized Retail Store, Unorganized Retail Store, E-Commerce), By Players/Companies Amazon, Rakuten Kobo, Barnes & Noble, Hanvon Technology, Onyx Book, PocketBook International, Aluratek, Bookeen, ECTACO, Ematic, Arta Tech, Wexler Flex”. As per the study, the market is expected to grow at a CAGR of XX% in the forecast period.
|Report Attributes||Report Details|
|Report Title||E Book Reader Market Research Report|
|By Type||E Ink Screen, LCD Screen|
|By Application||Organized Retail Store, Unorganized Retail Store, E-Commerce|
|By Companies||Amazon, Rakuten Kobo, Barnes & Noble, Hanvon Technology, Onyx Book, PocketBook International, Aluratek, Bookeen, ECTACO, Ematic, Arta Tech, Wexler Flex|
|Regions Covered||North America, Europe, APAC, Latin America, MEA|
|Historical Year||2018 to 2019 (Data from 2010 can be provided as per availability)|
|Number of Pages||244|
|Number of Tables & Figures||171|
|Customization Available||Yes, the report can be customized as per your need.|
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
The market is segmented by Type E Ink Screen, LCD Screen and By Application Organized Retail Store, Unorganized Retail Store, E-Commerce.
Some of the companies that are profiled in this report are:
E Book Reader Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
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Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
We have studied the E Book Reader Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
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