Global Baby Stroller Market by Distribution Channel (Specialist Retailers, Online), by Product (Travel System, Lightweight) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Industry Insights

In 2018, the global baby stroller market was worth USD 2.0 billion. Baby strollers are driven by technological advancements that allow for multi-functionality and customization to meet parents' needs. Baby strollers are also more popular due to the growing popularity of travel among baby boomers and millennials. Baby strollers have become more popular due to rising birth rates in developing countries and increasing safety concerns.

The market has seen a rise in strollers being used to transport children or passengers in vehicles. Baby strollers are popular because of their ease-of-use, cost effectiveness, and convenience. The growing trend to travel across generations has led to a demand for baby strollers that are easy to use and can be used with babies. Parents prefer to add a travel system stroller for their infants when they are being transported by car. Baby strollers are also more popular due to increased consumer adoption. Manufacturers have introduced multi-functional convertible strollers through product innovation. Kolcraft Enterprises, Inc. offers the Contours Bliss 4-in-1 convertible stroller, which can convert from pram to stroller or vice versa.

Baby strollers will be in high demand due to rising birth rates in Asia, such as India, China and Bangladesh. The product's compact size and ease of storage is helping to boost its growth in countries like Japan, India, Tokyo. Due to their folding capabilities, baby strollers are increasingly popular due to the increasing number of apartments. Baby strollers have become more popular due to the increasing number of working mothers in different countries. These products are also more in demand because parents no longer have to move their children around the house without them.

Consumers have also noticed a rise in safety standards for strollers from the government. The U.S. Consumer Product Safety Commission has established federal safety standards for strollers. These include safety of the latch/lock mechanism and wheel attachment, as well as parking brakes, seat belts and hinges. Producers are adopting these standards, but also making modifications to them to ensure the safety of parents. Britax, for example, has implemented SafeCell Impac Protection to ensure a safer car seat.

Product Insights

With a market share of over 35.0%, lightweight strollers dominated in 2018. The lightweight design makes it ideal for traveling. Baby strollers that are lightweight can be used by babies as young as six months old. They can also be used to accompany their parents on walks in the park, or for shopping trips. The stroller is easy to use every day and it's comparatively less expensive than other models. Emirates Airlines offers a free baby stroller to parents who arrive at or transit from Dubai International Airport. This is in keeping with the popularity of this stroller.

The highest CAGR of 7.0% is expected for the travel system between 2019 and 2025. This is an innovative, redesigned standard stroller that includes an infant seat. It can be detached from the main part of the stroller. The key drivers of this segment are the growing trend in traveling among baby boomers and millennials, and the acceptance of the product as safe transport for young children. Manufacturers are focused on developing new products that incorporate the latest features. Red Kite has introduced the Kuro product in 2019, which features a reversible multi-position seat, freestanding adjustable handle, foot rest and travel system compatibility.

Distribution Channel Insights

The market was dominated by specialist retailers, who accounted for 55.4% of global revenue in 2018. The number of baby shops selling all baby and infant care products has increased, as well as awareness about strollers, prams, and cribs. The convenience of shopping at one place for all baby products has led to a greater number of shops selling baby products. The segment is also driven by the growing demand for a one-stop shop to help save time and money. The rising preference for specialty baby shops is due to the special information that the retailers can provide about the suitability of each product based on the age of the baby. These stores are a good choice for parents who want to make informed decisions about their purchases.

From 2019 to 2025, online retailers will grow at a 5.6% annual rate. Online shopping has become more popular due to the availability of a wide range of prams and strollers on offer. It also offers easy ordering and delivery options. Chatbots and links are becoming more popular on these sites and help customers with their search queries and other aspects of the user experience. It is anticipated that this will increase the availability of strollers via online distribution channels with well-known online retailers like myPram, Online4baby and FirstCry.com.

Regional Insights

North America was the dominant market for baby strollers in 2018, accounting for 35.7% of all global revenue. The increasing number of single parents in the region has made it more difficult to balance work and home. Baby strollers make it easier to travel with baby if you don't have a partner. Manufacturers focus on making baby strollers that are easy to use by one person. E-Priam, a motorized stroller from Cybex, was launched by the company. Additionally, mothers are more likely to take a greater interest in their physical health and enjoy walking and running with their children, which will increase demand for such products.

Asia Pacific is the fastest-growing market. It has grown at 6.4% CAGR between 2019 and 2025. Baby strollers are in high demand due to the rapid growth of the working population and urbanization in developing countries like India and China. Baby strollers are also more in demand due to the increasing tendency towards nuclear families. Parents cannot leave their children alone and risk losing them. Strollers are in high demand in Europe due to the increasing number of working mothers in countries like Sweden, Denmark, Norway and Iceland.

Baby Stroller Market Insights

Global market is fiercely competitive. Dorel Industries Inc., Baby Jogger; Artsana USA; Baby Jogger and Bugaboo International B.V. are the top players in this market. They also offer Baby Trend Inc. and Britax. These companies are focusing their efforts on increasing their product lines and incorporating innovative technologies to meet consumer demand. E-Priam is an electric pushchair that CYBEX introduced in 2019. It's the motorized version to Cybex Priam Travel System. Smart uphill assist motors with sensors embedded in the handlebar push the stroller forward when it is difficult to push. The product can increase the braking force when going down a slope.

The Report Covers Certain Segments

This report provides a forecast of revenue growth at the country, regional and global levels. It also analyzes the most recent industry trends in each sub-segment from 2015 to 2025. Grand View Research has divided the global baby stroller market by product, distribution channel and region.

• Product Outlook (Revenue USD Million, 2015-2025)

  • Lightweight

  • Jogging

  • Travel System

  • Double

  • Standard

• Distribution Channel Outlook (Revenue USD Million, 2015-2025)

  • Hypermarket/Supermarket

  • Specialized Retailers

  • Online

• Regional Outlook (Revenue USD Million, 2015-2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • The U.K.

  • Asia Pacific

    • China

  • Central & South America

    • Brazil

  • Middle East & Africa

Up Market Research published a new report titled “Baby Stroller Market research report which is segmented by Distribution Channel (Specialist Retailers, Online), by Product (Travel System, Lightweight), By Players/Companies in 2019, which pushes the stroller when struggling to push The product increases the braking force while heading down a slope, which is the motorized version of Cybex Priam Travel System The product incorporates smart uphill assist motor with detection sensors in the handlebar, Artsana USA; Baby Jogger; Dorel Industries Inc; Evenflo; Graco; Bumbleride; Bugaboo International BV; Britax; BREVI MILANO SPA; and Baby Trend Inc Companies are focusing on expanding their product line incorporating advanced features and are adopting innovative technologies in order to meet consumer demand for baby strollers For instance, an electric pushchair, CYBEX launched E-Priam”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Baby Stroller Market Report Segments:

The market is segmented by Distribution Channel (Specialist Retailers, Online), by Product (Travel System, Lightweight).

Baby Stroller Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Baby Stroller Market

Overview of the regional outlook of the Baby Stroller Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Baby Stroller Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Baby Stroller Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Specialist Retailers

                2. Online

                1. Travel System

                2. Lightweight

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Baby Stroller Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Baby Stroller Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.