Global Aromatherapy Diffusers Market by Product (Evaporative, Ultrasonic, Nebulizer, Heat) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global aromatherapy diffusers market was valued at USD 1.59 Billion in 2019. It is projected to grow at a 9.2% revenue-based CAGR over the forecast period. The increasing disposable income of consumers and the need for a healthy lifestyle are expected to drive this market. The market will be driven by the many health benefits of essential oil.

There is a growing awareness in developed countries about the many benefits of aromatherapy for anxiety relief, stress, depression and mood improvement. Essential oils diffused through diffusers have no side effects, unless they are consumed orally or directly applied to the skin. This is a key growth factor for the market.

The majority of North America's market is dominated by the United States. Because of their ability to preserve therapeutic oils, ultrasonic diffusers or nebulizers are widely used by therapists in this area. In the coming years, there will be a rise in demand for essential oils due to favorable laws and regulations.

The market will likely see an increase in demand for comfortable and pleasant ambiances at work. This growth has been aided by the expansion of end-use businesses in emerging markets. The market for aromatherapy diffusers is being held back by the lack of essential oils and strict laws that prohibit cultivation and harvesting.

Market growth is likely to be slowed by the growing concern about the environment and the increasing use of essential oils. To overcome these challenges, the market is now focusing on developing eco-friendly products that are made from bio-based BPA-free polymers.

Companies have begun to outsource their aromatherapy diffuser production to countries like India and China, which offer low labor costs and cheap raw materials. Due to the high-cost technology and price gap on the global market, the large unregulated Asian Pacific and Middle East markets have been a problem for multinational corporations.

Product Insights

The market for aromatherapy diffusers can be divided into four types based on product: ultrasonic, heat, evaporative and nebulizers. The high prices of many of these diffusers is mainly due to a lack of awareness and availability in emerging economies in Asia Pacific and Central and South America.

The market for ultrasonic aromatherapy diffusers is expected to be the largest in the future. This is due to their ability to preserve the therapeutic properties and create a pleasant ambiance. Ultrasonic diffusers make use of electronic frequencies to create vibrations in water that break down essential oils into small microparticles. This disperses the oil in fine mist.

The fastest-growing product segment is expected to be Nebulizer. This product allows for the best diffusion of essential oils in large spaces without losing their therapeutic value. It is also known to cause noise disturbances due to the fact that it tends to disperse and vaporize oil at a quicker rate than its counterparts.

Evaporative diffusers, which are the simplest types of diffusers, have a simpler operation than ultrasonic ones. Heat diffusers are the oldest form of diffusers. They use electricity or candles to heat the air and diffuse essential oils. This segment is a small market because there are many more efficient options.

Distribution Channel Insights

Aromatherapy diffusers can be purchased through many channels, including online, retailers, hypermarkets and supermarkets. Retail is expected to see significant growth in the coming years, as customers prefer to shop at retail stores to other options due to the personalized services they receive.

The factors that have influenced consumer buying behavior over the years include product availability, variety, delivery times, lucrative offers, discounts, and attractive deals and discounts. This has led to a shift in consumer purchasing habits. Online shopping is convenient because consumers can choose products that are within their budget and not compromise on quality, content, or brand.

The e-commerce segment held a substantial market share in 2019, and will likely continue to grow as one of the fastest-growing distribution channels during the forecast period. The demand for products available online will rise due to the increasing number of internet users in both developing and emerging countries. Online shopping is also on the rise due to the ease of access offered by ecommerce websites.

Because it's easier to sell to one large retailer than to many small independent retailers, manufacturers prefer to sell their products to hypermarkets and supermarkets. Because they have access to more customers, supermarkets are more successful than other channels. Because it's an efficient way to increase brand awareness, new entrants to the market choose to sell in hypermarkets and supermarkets.

Application Insights

Aromatherapy diffusers are used in a variety of applications such as commercial, residential, and spas. The market is dominated by relaxation and spa applications. This market is expected to grow at a 9.6% CAGR in terms of revenue during the forecast period due to increasing consumer spending on spa treatments and vacations.

Many spas sell essential oils and diffusers in kits for a low price. These kits come in bundles of 10-20 and include essential oils such as lavender, eucalyptus and lemongrass. They can be used to treat anxiety and sinus problems, as well as other health issues. The diffusers are used for relaxation and spa purposes and have different light modes and intensities, creating a pleasant atmosphere.

Due to increasing use of aromatherapy diffusers to create a relaxing atmosphere, the demand for aromatherapy diffusers is expected to surpass 1.15 billion in 2027. The market will be influenced by the increasing demand for relaxing and pleasant aromatherapy ambiances in offices, commercial buildings, and hotels.

Many other end-users such as cars, households, and offices are also using diffusers that release essential oils to make products that appeal to their olfactory senses. Aromatherapy diffusers will be in high demand due to the many health benefits of essential oils.

Regional Insights

North America accounted for the largest market share and is expected to grow at a CAGR 9.3% in terms revenue over the forecast period. This is due to the rising preference for natural remedies for anxiety, stress and depression. The favorable laws and regulations regarding essential oil farming will likely boost regional product demand in the near future.

Europe is a major consumer and producer of essential oils such as rosemary, lavender, coriander and citrus oil. The region is experiencing a high demand for aroma diffusers that can disperse essential oils due to rising demand for natural beauty products, cosmetics, nutraceuticals and medicines.

Asia Pacific will grow at a 9.9% CAGR between 2020 and 2027. In Asia Pacific, there has been an increase in demand due to rising disposable income and a flourishing health and wellbeing sector, particularly in developing countries like India, China and Indonesia.

Aromatherapy uses essential oils to improve mental, physical and spiritual well-being. Aromatherapy is an integral part the natural remedies in Arabia. It includes oils from many healing plants that are found in traditional markets in Middle East and Africa. This will drive regional product demand over the forecast period.

Market Share Insights & Key Companies

There are many key players in the market, including Young Living Essential Oils, NOW Foods, d?TERRA International, SpaRoom, Muji, GreenAir, Inc., and Vitruvi, along with a few small and medium-sized regional players. To meet rising consumer demand, market players are in fierce competition with each other and global companies.

Companies are ranked based on product quality, type, and cost. The key players compete primarily on the basis their application development capabilities and new technologies that can be used in product manufacturing. These companies aim to produce diffusers that can be used with all essential oils.

Aromatherapy diffusers Market Report Scope

The Report Covers Certain Segments

This report forecasts the market share and revenue growth at national, regional, and global levels. It also provides analysis of industry trends for each sub-segment from 2016 through 2027. Grand View Research segmented the global market for aromatherapy diffusers based on product, distribution channel and application.

• Product Outlook (Volume of Thousand Units; Revenue USD Million, 2016-2027)

  • Ultrasonic

  • Nebulizers

  • Evaporative

  • Heat

• Distribution Channel Outlook (Volume of Thousand Units; Revenue USD Million, 2016-2027)

  • Retailers

  • Hypermarkets/Supermarkets

  • E-commerce

  • Other

• Application Outlook (Volume of Thousand Units; Revenue USD Million, 2016-2027)

  • Residential

  • Commercial

  • Spa & Relaxation

• Regional Outlook (Volume of Thousand Units; Revenue USD Million, 2016-2027)

  • North America

    • The U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • France

    • The U.K.

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

    • Argentina

    • Brazil

  • Middle East & Africa

    • Saudi Arabia

    • UAE

These are the most frequently asked questions about this report

b. Global aromatherapy diffusers market was valued at USD 1.59 Billion in 2019, and is forecast to grow to USD 1.73 Billion in 2020.

b. Global aromatherapy diffusers are expected to grow at a compound annual rate of 9.2% between 2020 and 2027, to reach USD 3.22 Billion by 2027.

b. With a 52.9% share in 2019, North America was the dominant market for aromatherapy diffusers. This can be attributed to the growing preference for natural ingredients in the treatment of anxiety, stress and depression, as well as the favorable regulations for essential oil cultivation.

b. b.

b. The market for aromatherapy diffusers is growing due to increasing consumer disposable income, healthy lifestyles, and increased awareness of the many benefits of aromatherapy, such as stress relief and anxiety.

Up Market Research published a new report titled “Aromatherapy Diffusers Market research report which is segmented by Product (Evaporative, Ultrasonic, Nebulizer, Heat), By Players/Companies GreenAir, SpaRoom, Muji, Inc, d?TERRA International, Vitruvi, NOW Foods, Young Living Essential Oils”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Aromatherapy Diffusers Market Report Segments:

The market is segmented by Product (Evaporative, Ultrasonic, Nebulizer, Heat).

Aromatherapy Diffusers Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Aromatherapy Diffusers Market

Overview of the regional outlook of the Aromatherapy Diffusers Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Aromatherapy Diffusers Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Aromatherapy Diffusers Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Evaporative

                2. Ultrasonic

                3. Nebulizer

                4. Heat

7. Market scenario by region, sub-region, and country.
8. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
9. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
10. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Aromatherapy Diffusers Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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Reasons to Purchase the Aromatherapy Diffusers Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.