Global Superfoods Market by Type (Vegetables, Fruits, Grains & Seeds), by Application (Beverages, Snacks, Bakery & Confectionery) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Industry Insights

In 2018, the global superfoods market was valued at USD 137.0 billion. This number is expected to rise at a 5.9% CAGR over the forecast period. The recent boom in food and beverage sales has been fueled by consumer interest in healthy eating habits and other wellness benefits. This trend is expected to continue for the duration of the forecast period. This will in turn drive the demand for superfoods over the next few years.

The market for superfoods has seen a rise in demand due to rising healthcare costs, aging population, new food innovations, lifestyle changes, medical discoveries, and other factors. The market for superfoods is also growing due to the rising demand for healthy, natural foods rich in nutrients and vitamins. The market is also growing due to rising concerns about obesity and overall health in the United States.

The global fruits and vegetables market is expected to see positive growth due to factors like a growing middle-class population, increased disposable income, rapid urbanization and changing consumer lifestyles, as well as a rising popularity for veganism. This will drive superfoods market growth. The aforementioned market has seen major trends in branding, technological advances, and online grocery shopping. This budding market is still struggling to grow due to volatility in prices, adverse weather conditions and quality issues.

Vegetarians and vegans are a popular target group for large quantities of fruits and veggies. Sensitivity to nutrition can also be used to encourage meat-eaters to switch to vegetarianism.

Type Insights

The market is segmented by type into fruits, vegetables and grains & seeds. The market for superfoods had a fruit segment that accounted for around 29.4% of the total revenue in 2018. The market is expected to grow significantly in the future with fruit products.

The many benefits of fruits, such as the lower chance of nutrient decay and spoilage, make them a popular choice for consumers around the world. The baby boomers are another demographic that is interested in buying fresh fruits and vegetables. The popularity of trendy diets like the raw food diet or paleo emphasize the health benefits of fresh fruits and vegetables, and appeal to a younger population. These healthy eating habits are more popular among the elderly due to their health. The highest projected CAGR for grains & seeds will be 6.8% during the forecast period.

Application Insights

The superfoods market can be divided by application into bakery & confectionery and snacks, beverages, etc. The market share for beverages was 28.4% in 2018. Ocean Spray is focusing on the development of a variety of juice cocktails and juice blends to meet consumer demand.

The beverage industry is relatively new and will grow moderately over the forecast period. The market growth is expected to be supported by factors such as the rising importance of living a healthy lifestyle, and concern about nutritional deficiencies and obesity.

Regional Insights

North America was responsible for 39.4% market share in 2018. It is expected to see growth due to the increasing popularity of high-nutrition products and lower calorie foods. This region is expected to see a lot of R&D and new monitoring technologies.

Europe holds a large share of the superfoods market worldwide. The presence of highly developed, mature systems in Western Europe is characteristic. These systems are characterized by favorable climatic conditions and availability of natural resources. They also benefit from highly educated farmers and an organized distribution channel that is dominated mostly by cooperatives. The countries of Western Europe can occupy the top spots in the global yields of key crops and play a leading part in the production and exportation many agricultural and livestock products.

Germany and the U.K. will likely hold significant shares of the European superfoods market. This is due to the increasing importance of fiber-fortified foods in these countries. These countries' governments and various NGOs have been actively involved in raising awareness about superfoods due to their health benefits. This will in turn boost market growth during the forecast period.

This segment is expected to grow due to increasing awareness about fresh fruits and veggies and the growing health benefits. Fresh fruits and vegetables are gaining popularity among Americans who value health and have a higher nutrient level. There is also less chance of fungal or bacterial contamination.

Superfoods Market Share insights

The superfoods market is extremely competitive. It is driven by consumer demand and product offerings. Due to consumer preference for healthier foods, the market presents many opportunities for new entrants. Superfood manufacturers have many opportunities. The major players are focused on increasing their market share and productivity with technological innovations.

The market's key players include Nature's Superfoods LLP, Archer Daniels Midland, Del Monte Pacific Group and Creative Nature Superfoods. There are many small-scale suppliers and manufacturers that cater to the domestic market, which makes it fragmented.

The Report Covers Certain Segments

This report forecasts volume and revenue growth at the global, regional and country levels. It also provides analysis of industry trends for each sub-segment from 2014 through 2025. Up Market Research has divided the global superfoods market report by type, region, and application.

• Type Outlook (Revenue USD Million, 2014-2025)

  • Fruits

  • Vegetables

  • Grains & Seeds

  • Herbs & Roots

  • Other

• App Outlook (Revenue USD Million, 2014-2025)

  • Bakery & Confectionery

  • Snacks

  • Beverages

  • Other

• Regional Outlook (Revenue USD Million, 2014-2025)

  • North America

    • The U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • The U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • UAE

Up Market Research published a new report titled “Superfoods Market research report which is segmented by Type (Vegetables, Fruits, Grains & Seeds), by Application (Beverages, Snacks, Bakery & Confectionery), By Players/Companies Nature’s Superfoods LLP; Archer Daniels Midland; Del Monte Pacific Group; Creative Nature Superfoods; Ocean Spray; Nutiva; The Green Labs LLC; Suncore Foods; Apax Partners; Bulk Superfoods; and Supernutrients The market is fragmented in nature with a large number of small-scale manufacturers and suppliers catering to the domestic markets”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Superfoods Market Report Segments:

The market is segmented by Type (Vegetables, Fruits, Grains & Seeds), by Application (Beverages, Snacks, Bakery & Confectionery).

Superfoods Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Superfoods Market

Overview of the regional outlook of the Superfoods Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Superfoods Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Superfoods Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Vegetables

                2. Fruits

                3. Grains & Seeds

                1. Beverages

                2. Snacks

                3. Bakery & Confectionery

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Superfoods Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Superfoods Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.