Global Gummy Market by Application (Vitamins, Omega Fatty Acids), by Distribution Channel (Store-, Non-store-based), by End User (Kids, Adults) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global gummy market was valued at USD 16.28 million in 2020. It is projected to grow at 12.6% compound annual growth rate (CAGR), between 2020 and 2028. Due to the increasing demand for easy-to-consume forms of supplements, the market is experiencing significant growth. A hectic lifestyle and increased incidence of Cardiovascular Diseases (CVDs), and other heart issues has been a result of rapid technological and social changes. Preventive health measures are driven by the desire to live longer, healthier lives and the ability to do so. In terms of revenue share, the U.S. is the largest market.

Gummies have seen a significant increase in popularity due to the expansion of the food supplement industry.

Gummies are more gel-like than tablets and have a soft texture that is easy to chew. Gummies are available in many flavors. These factors have helped to boost product demand around the world, which has supported market growth.

To appeal to consumers who want nutrition, several brands such as Nature Made and Abbott Laboratories offer vitamins-and-mineral-infused gummies with different flavors such as orange, blueberry, strawberry and blueberry.

It is possible to limit market growth due to the availability of many substitutes such as softgels, lozenges and tablets. Gummies also have a shorter shelf life than dry powders and pills. This may hinder product sales.

Gummies also have more sugar than other forms dietary supplements. This means that they are higher in calories. Therefore, customers who are concerned about their health prefer supplements that have low or no sugar.

From the beginning of 2020, COVID 19 severely disrupted many products' supply chains, retail distribution and consumer behavior. The pandemic caused a spike in market demand due to consumers' increased awareness about health and wellness products.

Application Insights

Market leader in vitamins, accounting for over 55% of overall revenue share in 2020. Due to the increasing number of working-class people and lifestyle changes, nutrition requirements have not kept up with food. Thus, vitamin supplements are in high demand.

Other factors that are driving interest in vitamin supplements include rising healthcare costs, an aging population, increasing awareness about healthy eating habits, and growing healthcare costs. Gummies offer a convenient way to deliver vitamins to children who may be hesitant about taking other forms of supplements.

According to the Interactive Nutrition Facts Label from the U.S. Food & Drug Administration (FDA), zinc is important for immunity, taste & smell, and other functions. This will likely increase the demand for zinc supplements in a short time.

The World Health Organization estimates that 17.9 million people are affected by CVDs each year. Gummies containing omega fatty acids are becoming more popular as they help to reduce the risk of heart attacks and are safe for both children and pregnant women.

Protein gummies will be in demand due to the rising popularity of protein diets. Gummy formats will be limited by the increasing penetration of protein powders and bars, protein-energy balls, and cookies. Market players are now focusing on high-protein gummies in a variety of flavors and shapes to support segment growth.

End-user insights

With a more than 62% revenue share in 2020, the adult end-user segment was dominant. Over the forecast period, the growth of this segment will be aided by the rising demand from athletes, pregnant women, working professionals, and seniors for convenient dietary supplementation.

Consumer preference for botanicals has been shifting with the rise of organic and clean label products. Due to their anti-inflammatory or anticancer properties, consumers are willing to spend more on supplements that have such health claims.

CBDfx is offering CBD gummies that contain both CBD (Cannabidiol) and turmeric & spirulina. CBD is extracted from organically grown hemp in order to appeal to consumers who want supplements that are clean, organic and make natural claims. Segment growth is expected to be aided by a rising consumer interest in whole foods supplements.

Hanseler AG, Pfanstiehl, Inc., GNC Holdings, Inc. offer D-Mannose in gummies for women to help with their urinary tract health. According to the August 2016 National Kidney Foundation report, UTIs in women account for almost 10 million annual doctor visits.

Increasing product demand is expected to drive significant growth in the kids segment. This segment is expected to grow due to the growing interest of parents in natural supplements and their willingness to spend more money on children's health and wellness products.

Distribution Channel Insights

In the forecast period, the non-store distribution channel segment will see the highest CAGR of over 14%. This segment is driven by the increasing sophistication of consumers and the growing penetration of ecommerce. To connect with their diverse customer base, key manufacturers have opened new distribution channels. This has led to increased product sales through non-store-based channels like Amazon and other e-retailers such as 1mg and others.

Network marketing and direct selling of products are also non-store-based channels. According to the World Federation of Direct Selling Associations, approximately USD 180.4 billion was generated by independent direct sellers around the world in 2019, according to WFDSA.

In 2019, wellness products accounted for 36% of all direct-sold products worldwide. Direct selling presents potential for gummy supplements brands. Due to the lockdowns in place in different regions to restrict the spread of the disease, direct sales suffered a drop in sales.

Online channels provide a quick and easy solution. With the increasing penetration of smartphones and other e-commerce sites, the segment is expected to grow.

Regional Insights

North America was the dominant market, accounting for 38% of the total revenue in 2020. The dietary supplement market has seen significant growth in North America over the past decade due to the development of a healthy consumer base in developed countries like the U.S.A and Canada.

According to the USDA Foreign Agricultural Services (USDA), confectionery products rank among the top 10 most popular packaged foods in Canada. This market is expected to grow by double-digits in the future. Gummy brands have the opportunity to capitalize on the growing demand for confectionery products and offer differentiated fortified gummies.

The market has seen steady growth due to the high prevalence of Type-2 diabetes in Europe. Low-calorie and low-sugar chewable gummies will continue to be popular. They can help prevent obesity and thus, avoid diseases like diabetes. HARIBO, for example, launched fruit gummies in January 2018 that contained dextrin. This lowers the sugar content by 30% compared to traditional HARIBO gummies.

Asia Pacific will be the fastest growing region market between 2020 and 2028, as emerging economies have experienced major economic changes in recent years. The region's market growth will be boosted by a healthier consumer base and an increase in the use of dietary supplements. In particular, countries like India, China, Indonesia and Indonesia are driving product demand. These countries have a stronger market environment for industry growth due to their increasing consumer purchasing power and the availability of different brands.

Market Share Insights & Key Companies

Companies are currently working on their brand strategies to appeal to specific audiences. To increase their production efficiency, players are investing in automated continuous production lines. High levels of competition have made it difficult for key players to expand their market share through acquisitions, collaborations and new product launches. Sirio Pharma Co., Ltd., for instance, introduced plant-based solutions in the gummies market in 2019. This included the use of pectin, which is primarily made from citrus peels and apple pomace, to replace gelatin. The following are some of the major players in the global market for gummies:

• Procaps Group

• Santa Cruz Nutritionals

• Amapharm

• Herbaland Canada

• Allseps Pty. Ltd.

• Vitux AS

• Boscogen, Inc.

• Bettera Brands, LLC

• NutraStar Manufacturing Ltd.

• Better Nutritionals

• Prime Health Ltd.

• AJES Pharmaceuticals LLC

• Lactonova

• SMPNutra.com

• Lexicare Pharma Pvt. Ltd.

• Superior Supplement Manufacturing

• Well Aliments

• Supplement Factory Ltd.

• Vitakem Nutraceutical, Inc.

Up Market Research published a new report titled “Gummy Market research report which is segmented by Application (Vitamins, Omega Fatty Acids), by Distribution Channel (Store-, Non-store-based), by End User (Kids, Adults), By Players/Companies Well Aliments, Prime Health Ltd, AJES Pharmaceuticals LLC, Boscogen Inc, NutraStar Manufacturing Ltd, Vitakem Nutraceutical Inc, Vitux AS, Amapharm, Lexicare Pharma Pvt Ltd, Lactonova, Procaps Group, Bettera Brands LLC, Supplement Factory Ltd, Better Nutritionals, Superior Supplement Manufacturing, Herbaland Canada, Santa Cruz Nutritionals, Allseps Pty Ltd, SMPNutracom”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Gummy Market Report Segments:

The market is segmented by Application (Vitamins, Omega Fatty Acids), by Distribution Channel (Store-, Non-store-based), by End User (Kids, Adults).

Gummy Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Gummy Market

Overview of the regional outlook of the Gummy Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Gummy Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Gummy Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Vitamins

                2. Omega Fatty Acids

                1. Store-

                2. Non-store-based

                1. Kids

                2. Adults

9. Market scenario by region, sub-region, and country.
10. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
11. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
12. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Gummy Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Gummy Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.