Global Skin Lightening Products Market by Nature (Synthetic, Natural, Organic), by Product (Cleanser, Mask, Cream) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Industry Insights

In 2018, the global market for skin lightening products was worth USD 8.3 billion. The market size for skin lightening products was valued at USD 8.3 billion in 2018. This is due to a rising preference for fair skin, particularly among women. Over the forecast period, the demand will be fueled by increasing use of organic and natural products that lighten the skin without causing damage.

These products offer many benefits, including a reduction of pigmentation, discoloration lightening, even skin tone and the elimination of blemishes. Consumers are more inclined to choose a solution for specific skin issues such as age spots or acne spot reduction. This has led to a rise in popularity of skin lighteners on the market. Manufacturers are now offering skin lighteners to meet the diverse needs of customers. L'Oreal S.A. produces Skin Perfect Anti-Imperfections Cream and Whitening Cream, which it also makes under its L'Oreal Paris brand. This product focuses on acne spot reduction and gives you a more youthful appearance, including sun protection. They offer simple solutions for different skin conditions for a short time, which is a key driver of the skin lightening market.

Media can help to highlight the importance of these lighteners for fighting colorism and the inferior representation of people with darker skin. Marketers target different consumers with different marketing strategies. In countries like China, Japan, the Philippines and China, skin lightening is often associated with protection from sunburn and whitening skin. Fair skin is also linked to attractiveness and mariability. These products are associated with youthfulness in Korea. Brands such as L'Oreal and Neutrogena in North America ignore any mention of skin lightening and instead focus on spot treatments and brightening.

Male consumers have also been able to use skin lighteners more effectively due to their increasing availability. Male consumers have shifted to skincare products that are more suitable for their skin. This has led to a shift in preference. Male consumers have been influenced by the constant preference for fair-skinned people from Asia and the Middle East to purchase such products. Manufacturers are shifting their focus to male applications of lighteners which will boost market growth significantly. Oriflame Cosmetics AG, for example, addresses men's fairness issues with its brand North For Men Fairness Face Cream. It is available in all regions.

Product Insights

Cream was the most popular category with 53.0% of 2018's total. Cream's smooth application characteristics allow for easy penetration into the skin. They are also more durable than cream and can be retained for longer periods of time. To increase their effectiveness, companies invest in continuous research. CELLIF MICRO BALMS, a capsule balm with microcapsule technology, was introduced by DR. RAYMOND LABORATORIES Inc in 2019. This is in addition to its top brand LaStella. These lightening products are packaged in convenient storage containers and pots that make them easy to transport. Whitenicious Inc. introduced a new skin-lightening cream in Nigeria in 2018 called X Blac Chyna Diamond Illuminating Lightening Cream in Nigeria. It is packaged in a crystal jar.

From 2019 to 2025, the fastest growth rate for this cleanser is 8.0%. Due to the high investment in these products, face wash, serum and toners are all included. Cleansers are designed to target specific areas with different skin conditions and can be used nightly. KOSE Corporation launched two new skin lightening products in Japan in 2017: Spawake Moisturising 2-in-1 foam cleanser and Spawake Whitening Utilitating Gel Cream.

Nature Insights

The market for skin lightening products was led by synthetic products, accounting for 88.1% of the total revenue in 2018. Skin lightening cosmetics include various chemicals to enhance shelf life and to improve their effectiveness. The increased use of chemical ingredients for skin depigmentation, which is a common procedure in dermatology and cosmetics has also benefited the usage of these substances in conventional lightening products. Because of their strong positive effects on the skin, these chemical ingredients can speed up lightening and are used extensively in the activities of whitening and brightness. But, prolonged use of these items can pose a risk to the skin's health. Manufacturers have increased their research and development in this field to find new chemical compounds for various lightening products. This has helped them gain a greater market share in different regions.

Due to increasing use of chemical-free products, the natural category will grow at an 8.1% CAGR between 2019 and 2025. Producers have been influenced to make natural cosmetics due to the many benefits and no side effects. The products contain plant extracts and fruit ingredients, which can be used to treat various skin conditions in a natural manner. This has increased consumer confidence in these items, which in turn has increased the number of natural lightening cosmetics on the market. Helpful Cosmetics Ltd., for example, introduced Zeta White, a natural whitening system that includes a moisturizer, night cream, and face wash. It is 95% organic and 100% natural.

Regional Insights

Asia Pacific accounted for 54.3% of global revenue in 2018, making it the largest market. The market is growing because of increased product availability and the penetration of both online and offline channels of cosmetics. The region's consumers associate pale skin with beauty. This is a significant indicator of their career success and social standing. The increased awareness of Asian hyperpigmentation has led to increased use of skin lighteners in cosmetic products such as lotions, creams, and moisturizers. These products are expected to dominate the skin lightener market in countries like China, Japan and Indonesia.

North America is projected to grow at 7.5% CAGR between 2019 and 2025. Due to the growing interest in skin lightening products that claim to improve radiance and brightness, there is a greater inclination in this region. Companies market such products with the right words and help drive consumer attention. This helps to boost the region's market growth. FAIR AND FLAWLESS, for example, offers natural and organic whitening products to the U.S.

Market Share in Skin Lightening Products

L'Oreal S.A., Beiersdorf AG, Shiseido Company and Himalaya Global Holdings Limited are key skin-lightening product makers. Kanebo Cosmetics Inc., Procter & Gamble Company. Unilever PLC. Lotus Herbals Private Limited. VLCC Health Care Limited. Avon Products Inc. As a result, the leading market players are focusing on product innovation to gain greater market share globally.

Petitcomo, a Korean cosmetic brand, recently launched two new lightening sheets masks: Aqua Mask White and Ampoule Mask Black Edition. These masks contain natural ingredients that improve skin tone. The market is seeing a rise in skin lightening products and even skin tones in many regions.

Report Scope

The Report Covers Certain Segments

This report forecasts revenue growth at all levels, including country, regional and global. It also provides analysis of industry trends and potential opportunities for each sub-segment between 2015 and 2025. Grand View Research has divided the global market for skin lightening products based on region, product, and nature.

• Product Outlook (Revenue USD Million, 2015-2025)

  • Cream

  • Cleanser

  • Mask

  • Other

• Nature Outlook (Revenue USD Million, 2015-2025)

  • Synthetic

  • Nature

  • Organic

• Regional Outlook (Revenue USD Million, 2015-2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • China

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa (MEA)

Up Market Research published a new report titled “Skin Lightening Products Market research report which is segmented by Nature (Synthetic, Natural, Organic), by Product (Cleanser, Mask, Cream), By Players/Companies L'Or©al SA, Himalaya Global Holdings Limited, Unilever PLC, Lotus Herbals Private Limited, Kanebo Cosmetics Inc, Avon Products Inc The leading players in the market are stressing on product innovation as a result of new product development that helps gain a greater market share at the global level, Procter & Gamble Company, VLCC Health Care Limited, Shiseido Company, Beiersdorf AG”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Skin Lightening Products Market Report Segments:

The market is segmented by Nature (Synthetic, Natural, Organic), by Product (Cleanser, Mask, Cream).

Skin Lightening Products Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Skin Lightening Products Market

Overview of the regional outlook of the Skin Lightening Products Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Skin Lightening Products Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Skin Lightening Products Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Synthetic

                2. Natural

                3. Organic

                1. Cleanser

                2. Mask

                3. Cream

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Skin Lightening Products Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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• Correctly Positioning New Products
• Market Entry Strategies
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Reasons to Purchase the Skin Lightening Products Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.