Global Probiotic Cosmetic Products Market by Product (Skin, Hair Care) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global probiotic cosmetics market was worth USD 252.5 million in 2019. It is projected to grow at a compound annual rate (CAGR of 6.5%) between 2020 and 2027. Probiotics are gaining popularity as a dietary supplement. This is driving market growth. Probiotic cosmetics are beneficial for all skin types. They can reduce inflammation, rosacea and eczema. The key driver of market growth is probiotic awareness. This awareness has been driven by growing concerns about skin conditions such as acne, skin damage, breakouts, eczema and rosacea flares. Consumers are more conscious about their skin and will pay more for ingredients that work to nourish it.

Many cosmetics companies have launched products that are probiotic-friendly in response to these trends. AIME, a skincare brand and wellness brand, launched The Simple Skin in January 2020. The Simple Cleanser, The Simple Serum and The Simple Cream are all probiotic skincare products that can be used on any skin type. Many brands realized that there was white space in their product offerings and have worked to fill it with new products or strategic acquisitions.

Kerry Group, a global nutrition and food company, acquired Ganeden in October 2017. This was to expand its product portfolio and cater to a wider consumer base. Many of the market's companies have also invested in startups or small skincare businesses to develop new products and expand their existing portfolio. In January 2018, Unilever acquired a minority share in the microbiome brand Gallinee. This investment marks Unilever's first venture into microbiome-based skincare products.

The Coronavirus pandemic severely impacted the beauty industry. The drastic drop in sales has been caused by government lockdowns, store closures, and stay-home policies. One of the most important observations made during the pandemic was that consumers have shifted to basic needs and simple skincare routines, which has resulted in a decrease in probiotic product demand. Consumers are compelled to look for mass-market skincare products because they are cheap and readily available in all stores.

Product Insights

The market leader in skin care accounted for over 90% of global revenue in 2019, and was the largest segment. The key driver of the segment growth is probiotics that are used to treat skin conditions such as acne, blemishes and wrinkles. Segment growth is aided by increasing awareness about the clinically-tested products and their efficacy. The segment will also see a rise in demand for products with minimal or no side effects.

Manufacturers are expanding their product ranges and bringing probiotics to main counter shelves. A startup that focuses on skin microbiome has launched its first cosmetics and beauty range in November 2019. It includes Naked Papaya Gentleenzyme Face Cleanser and Supermello Hydrating Gel Cream Moisturizer. The company also offers Pimple Potion Retinal and Salicylic Acn Treatments. These products contain Kinbiome which is a plant-based prebiotic that is derived from fermentation of lactobacillus.

The Hair Care segment will experience the fastest CAGR between 2020 and 2027. The segment's growth is accompanied by growing concerns about hair quality, hair fall, and rough scalp. Hair dyes, hair serums and other remedies have been used by consumers to address these issues. Segment growth has been driven by product launches in this area. Tela Beauty Organics by Philip Pelusi, for instance, launched the Probiotic scalp scrub in June 2019. This is an addition to its Life Force Probiotic Haircare Collection. This scrub can be used as a pre-shampoo treatment. It contains a blending system probiotics.

Distribution Channel Insights

The market was dominated by hypermarkets and supermarkets, which accounted for 39% of global revenue in 2019. The segment is growing because brick and mortar stores, including supermarkets and hypermarkets, are considering increasing shelf space for probiotic cosmetics. Sephora and Ulta Beauty are two of the largest retailers that have contributed to creating offline experiences for customers. Sephora offers a separate category that sells cosmetics with probiotics and other supplements.

The fastest-growing distribution channel segment is expected to be over the forecast period. There are significant growth opportunities for the market due to e-commerce's rising popularity. Both established and new businesses are attracted to this channel due to the increased distribution network, internet penetration, wide product range, low operating costs, and availability. Probiotic cosmetic products are sold online through major e-retailers such as Amazon.com and Nykaa.

Regional Insights

The North America region was the dominant market in 2019, accounting for more than 34% of global revenue share. Probiotics cosmetics are in high demand due to rising concerns about skin diseases and acne. To secure a market share, potential manufacturers have focused on product innovation. Estee Lauder's Futurist Hydra Rescue Moisturizing Makeup, SPF45, was launched in April 2020. It contains Ion Charged Water and probiotic technology. This helps in skin hydration, natural glow, and even better skin texture.

Asia Pacific will be the fastest growing region market during the forecast period. The market will be driven by factors such as increasing awareness about healthy skin, product innovation, and the need to find long-term solutions to skin problems. Regional and local brands have been expanding product lines and launching new products. For example, Lotus Herbals launched PROBITE in December 2019. This brand includes a premium probiotic skincare line that includes Illuminating Radiance Creme + Creme and Illuminating Radiance Exfoliator.

Market Share Insights & Key Companies

To improve their market position, key market players concentrate on strategies such as innovation, product launches and mergers & Acquisitions. In January 2017, L'Oreal announced that it had acquired three companies from Valeant Pharmaceuticals International, CeraVe and AcneFree. L'Oreal's skincare division was complemented by the acquisition, which would allow the company to increase its revenues slowly. These are some of the major players in the global market for probiotic cosmetics:

• Esse Skincare

• Estee Lauder Companies, Inc.

• Aurelia Skincare Ltd.

• L'oreal S.A.

• Tula Life, Inc.

• Eminence Organic Skincare

• Unilever

• LaFlore Probiotic Skincare

• Glowbiotics, Inc.

• Clorox Co.

Up Market Research published a new report titled “Probiotic Cosmetic Products Market research report which is segmented by Product (Skin, Hair Care), By Players/Companies EMINENCE ORGANIC SKINCARE, Tula Life, Estee Lauder Companies, ESSE SKINCARE, Inc, The Clorox Co, L’Oreal SA, Inc, Unilever, LaFlore Probiotic Skincare, GLOWBIOTICS Inc, Aurelia Skincare Ltd”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Probiotic Cosmetic Products Market Report Segments:

The market is segmented by Product (Skin, Hair Care).

Probiotic Cosmetic Products Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Probiotic Cosmetic Products Market

Overview of the regional outlook of the Probiotic Cosmetic Products Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Probiotic Cosmetic Products Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Probiotic Cosmetic Products Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Skin

                2. Hair Care

7. Market scenario by region, sub-region, and country.
8. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
9. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
10. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Probiotic Cosmetic Products Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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Reasons to Purchase the Probiotic Cosmetic Products Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.