Global Personal Care Wipes Market by Product Type (Hand & Body, Facial & Cosmetic, Baby), by Distribution Channel (E-commerce, Supermarket, Convenience Stores) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

In 2018, the global market for personal care wipes was worth USD 15.8 billion. In recent years, personal care wipes have seen a rapid increase in popularity around the world. The market's major attributes are convenience, cost, hygiene, performance and ease of use. They also influence the market's growth. The market's growth is largely driven by people becoming more aware of their hygiene. Due to their many uses, various types of wipes have been developed over the last decade.

Market growth is being influenced by a rapid rise in infant mortality, rapid urbanization growth, high disposable income for female consumers and an increase in hygiene consciousness. Wipes make it possible to complete daily tasks in a fraction of the time required by most people who are often held back by increased job pressures or children's activities.

This product has gradually reduced the need for traditional cleaning methods due to its convenience and effectiveness. Wet wipes are portable, which makes it easier for everyone to maintain personal hygiene standards. This will also reduce cross-contamination risks. Because of their widespread use, baby wipes have been around for a long time. Baby wipes are convenient and portable.

Women who use feminine hygiene wipes for convenience and hygiene are some of the newer players in this market. Many companies are competing for market share in this area. They are constantly looking for new ways to innovate and grow their business. Biossance developed a new product, the Squalane + Antioxidant Cleaning Cloths. These types of alcohol-free, biodegradable products can be used to remove makeup that has been worn for a long time, condition lashes, brows, and moisturize skin.

Innovative products like flavored wipes to clean children's faces will continue to be a growth opportunity. The segment of personal hygiene, premoistened facial cleansing and disinfecting, as well as wet floor care wipes, is expected to see rapid growth. The market's growth will be impeded by the high cost of personal care wipes, and skin problems due to chemicals in the products.

Product Type Insights

With a market share of 30.9%, baby wipes held the largest share in 2018, The growing urbanization of developing countries in Africa and Asia Pacific is one factor that offers significant growth potential. Although the baby wipes market has matured, the price is still a major factor in the market. This allows for major companies to gain access to this market.

The other two categories that made up the largest share were facial and hand and body scrubs. There are many types of wipes, including wet, hygienic and intimate. Wet wipes can be used in many situations. They can be used to clean during times of water shortage or unavailability which is a major problem in many countries. This is why this market has seen a faster growth.

Distribution Channel Insights

On the basis of distribution channel, the market has been segmented into supermarket/hypermarket, convenience stores, pharmacy, and e-commerce. In 2018, the market's largest contributor was the convenience stores segment. Due to the steady increase in internet penetration, E-commerce will be the fastest-growing segment during the forecast period.

Wipes are an integral part of modern day life in the 21 ^st century. Because of the many uses of these products, their consumption has increased by twofold. This has led consumers to purchase these products in bulk quantities or for a shorter time. Convenience stores and supermarkets are the best places to purchase them, which results in the highest market share for supermarkets and convenience stores.

Although e-commerce is gaining popularity in the retail industry, it only accounts for a small portion of total retail sales worldwide. E-commerce is gaining popularity because consumers don't have to buy anything before they try it. Also, online shopping is easy and convenient. These products have seen rapid growth in online sales in countries like India, China, Germany, and others. These factors will make e-commerce the fastest growing segment in the future.

Regional Insights

North America was the largest region market in 2018, thanks to growing demand for household and hygiene wipes. The U.S. was the largest regional market in 2018, accounting for 61.0% of the total region's share. This is due to the growing demand from the U.S. population for products that are convenient, efficient, time-saving, and still provide the same cleaning results.

The cost of raising a child in America is high as diapers and wipes are used frequently. Because of water scarcity in many areas of the U.S., baby wipes are often used to clean washrooms in restaurants, hotels and other public places.

Europe is expected to be the fastest-growing regional market, growing at 7.1% annually over the forecast period. This is due to the increasing demand for specialized wipes such as herbal wipes and gentler cleaning additives. These products are being sought after due to growing concerns about beauty and the increasing incidence of air pollution.

Market Share Insights & Key Companies

Edana, Diamond Wipes and Medline Industries are some of the major players in this market. Edgewell Personal Care Company and Procter & Gamble Company are also key players. Honest Company and Pluswipes are also prominent players. Rockline Industries, Kimberly-Clark Corporation, and Rockline Industries are also important players. Major manufacturers are expected to face high competition due to the presence of multiple brands and rapid innovation in their product lines.

There is a growing demand for organic-based products as well as chemical-free wipes that have no side effects on the skin. This makes it difficult for various players to compete. Market activity includes mergers, acquisitions and mergers as well as product and technological innovations by key players in the market. Derma E, a natural and clean skin care brand, has recently launched Vitamin C Brightening Microfiber Wipes. These new biodegradable wipes are gentle on the skin and lift away oil, makeup, and other impurities.

To maximize their market share, big companies are expanding their geographic presence. Consumers expect the wipes to cost less so they can be used in larger quantities. In the coming years, the key success factors for wipes will be cost effectiveness and multiple use. All of these factors being considered, manufacturers will likely focus on price and product innovation to cater to the Personal Care Wipes market.

Report on the Personal Care Wipes market Scope

The Report Covers Certain Segments

This report predicts revenue growth at all levels, including the country, regional and global. It also provides analysis of industry trends for each sub-segment from 2015 to 2025. Grand View Research segmented the global Personal Care Wipes Market report based on product type, distribution channel and region.

• Product Type Outlook (Revenue, USD Billion, 2015 - 2025)

  • Baby

  • Facial & Cosmetic

  • Hand & Body

  • Flushable

  • Other

• Distribution Channel Outlook (Revenue USD Billion, 2015-2025)

  • Supermarket/Hypermarket

  • Convenience Stores

  • Pharmacy

  • E-commerce

  • Other

• Regional Outlook (Revenue USD Billion, 2015-2025)

  • North America

    • The U.S.

  • Europe

    • Germany

  • Asia Pacific

    • China

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa

These are the most frequently asked questions about this report

b. Global market for personal care wipes was valued at USD 16.3 Billion in 2019, and is forecast to grow to USD 17.2 Billion by 2020.

b. Global personal care wipes market will grow at a compound annual rate of 5.6% between 2019 and 2025, reaching USD 23.1 billion in 2025.

b. With 30.9% of 2018's personal care wipes market, baby wipes held the largest share. The Asia Pacific's growing urbanization is one factor that offers significant growth potential for many developing countries in Africa and Asia.

b. Among the key players in the personal care wipes market are Edana, Diamond Wipes and Medline Industries. Edgewell Personal Care Company is also a player.

b. The key factors driving personal care wipes market growth are a rapid rise in infant mortality, rapid urbanization growth, high disposable income for female consumers, and a growing awareness of hygiene among consumers.

Up Market Research published a new report titled “Personal Care Wipes Market research report which is segmented by Product Type (Hand & Body, Facial & Cosmetic, Baby), by Distribution Channel (E-commerce, Supermarket, Convenience Stores), By Players/Companies Product Type Outlook (Revenue USD Billion 2015 - 2025)BabyFacial & CosmeticHand & BodyFlushableOthers, Flushable, Baby, Hand & Body, Facial & Cosmetic, Others”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Personal Care Wipes Market Report Segments:

The market is segmented by Product Type (Hand & Body, Facial & Cosmetic, Baby), by Distribution Channel (E-commerce, Supermarket, Convenience Stores).

Personal Care Wipes Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Personal Care Wipes Market

Overview of the regional outlook of the Personal Care Wipes Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Personal Care Wipes Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Personal Care Wipes Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Hand & Body

                2. Facial & Cosmetic

                3. Baby

                1. E-commerce

                2. Supermarket

                3. Convenience Stores

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Personal Care Wipes Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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Reasons to Purchase the Personal Care Wipes Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.