The global organic soap market was worth USD 64.0 millions in 2019. It is projected to grow at a compound annual rate (CAGR of 7.9%) between 2020 and 2027. The demand for organic liquid soaps is growing due to increasing consumer awareness about personal hygiene and concerns over the health effects of chemical-based chemicals. Over the forecast period, the higher price of organic soaps is expected to reduce demand. Manufacturers will likely launch new product versions at lower prices in the near future to compensate for the higher price point. Because of the increase in personal care and hygiene product spending, the COVID-19 pandemic presents unprecedented market opportunities to all industry players.
The increasing demand for hand hygiene products has led to bulk purchases across all categories of hand hygiene products, including organic liquid soaps. But, supply chains have been disrupted by lockdowns in different countries around the world, creating a gap between demand and supply. To meet the growing product demand, tier-1 stakeholders will likely increase their operations in the near future. Over the forecast period, India will be one of the most profitable markets for organic liquid soaps. Ayurveda is a rich tradition in India, so manufacturers will likely introduce new products that contain natural fragrances and organic ingredients. Indian consumers will soon be able to demand organic liquid soaps that are 'back-to-nature'.
Numerous studies have shown that personal hygiene products with convenient packaging are preferred by consumers. This is why organic liquid soaps are seeing an increase in demand for convenient packaging options, such as spooned pouches. Due to rising concerns about the use of plastic-based packaging materials, manufacturers will be expected to invest in sustainable packaging materials.
The market's largest segment, the household segment, accounted for 61.8% of global revenue in 2019. The segment is experiencing macro-level growth due to rising disposable income, especially in Asian countries. This segment will likely be driven by high product consumption in households across urban and semi-urban areas worldwide over the next few years.
The household demand for products will be boosted by government-initiated campaigns like the Total Sanitation Campaign or the Swachh Bharat Mission. Over the forecast period, moderate but strong growth is expected in the commercial segment. The COVID-19 novel crisis is expected to stimulate the growth of this segment.
Market leader in 2019, the supermarkets and hypermarkets sector accounted for 45.8% of global revenue. The majority of consumers prefer to buy personal care products from hypermarkets and supermarkets. This channel allows customers to select from a wide range of brands and also allows them to verify the product.
Due to the rapid growth of ecommerce players in the industry, the online segment will expand at the fastest rate over the forecast period. Online channels are generating product demand because of the availability of substantial discounts and the ease of shipping and delivery.
North America was the top regional market for organic soap in 2019, accounting for 31.5% of all revenue. Companies based in North America, led by the U.S.A and Canada, benefit from the growing demand for products that are made with sustainably sourced ingredients/raw material. A significant number of private market participants are also found in North America.
Asia Pacific is projected to grow at the fastest rate of CAGR during the forecast period. The abundant supply of raw material and availability of low-cost labor make the Asia Pacific an attractive market for manufacturers. China and India remain the largest markets in the Asia Pacific. These countries have a long history of organic personal care products and hygiene products. These countries have a large number of big players, including India. They are expanding their range of organic soaps (including liquid formats). The Indian small and medium-sized manufacturing sector is the mainstay of export manufacturing.
This market is relatively fragmented, and has been marked by intense competition. Both domestic and foreign players are competing for market share. To remain competitive, prominent players have taken major strategic steps to improve their product development. Potential manufacturers, particularly small and medium-sized ones, will likely be encouraged to start a business due to the rising popularity of organic ingredients in the personal care industry. The threat of new entrants will be limited by the presence of established and well-respected companies throughout the forecast period. The following are some of the major players in organic liquid soaps' market:
Oregon Soap Company
Vanguard Soap, LLC
Botanie Natural Soap, Inc.
Tropical Products
SFIC
Penns Hill Organic Soap Company
Lunaroma Inc.
Soap Solutions
Country Rose Soap Company Ltd.
Mountain Rose Herbs
Up Market Research published a new report titled “Organic Liquid Soaps Market research report which is segmented by Application (Household, Commercial), By Players/Companies SFIC, Botanie Natural Soap Inc, Mountain Rose Herbs , Country Rose Soap Company Ltd, Lunaroma Inc, Vanguard Soap LLC, Penns Hill Organic Soap Company, Soap Solutions, Oregon Soap Company, Tropical Products”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.
Report Attributes | Report Details |
Report Title | Organic Liquid Soaps Market Research Report |
By Application | Household, Commercial |
By Companies | SFIC, Botanie Natural Soap Inc, Mountain Rose Herbs , Country Rose Soap Company Ltd, Lunaroma Inc, Vanguard Soap LLC, Penns Hill Organic Soap Company, Soap Solutions, Oregon Soap Company, Tropical Products |
Regions Covered | North America, Europe, APAC, Latin America, MEA |
Base Year | 2020 |
Historical Year | 2018 to 2019 (Data from 2010 can be provided as per availability) |
Forecast Year | 2028 |
Number of Pages | 216 |
Number of Tables & Figures | 152 |
Customization Available | Yes, the report can be customized as per your need. |
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
The market is segmented by Application (Household, Commercial).
Organic Liquid Soaps Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
Key Benefits for Industry Participants & Stakeholders:
Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
We have studied the Organic Liquid Soaps Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
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