Global oat milk market was valued at USD 3.7 Billion in 2019. It is projected to grow at a compound annual rate (CAGR of 9.8%) between 2020 and 2027. The forecast period will see a rise in demand for oat milk due to rising consumer awareness and increasing acceptance of vegan diets.
Oat milk, which is plant-based and lactose free, is used primarily as a substitute for dairy milk in tea, smoothies and coffee. It is high in iron, potassium and calcium.
Calcium intake in sufficient amounts can reduce the risk of osteoporosis. It also improves muscle function and nerve function. This helps to maintain cardiovascular health. Oat milk's health benefits increase demand. Product demand is increasing due to rising cases of lactose intolerance. Sales are also rapidly rising due to the Covid-19 pandemic.
Due to the lockdown in major cities around the world, consumers are purchasing supplies in bulk. Oat milk brands are shelf-stable and can be stored for longer periods than other non-dairy products. Oat milk is also more carbon-efficient than other milk products. This is another factor that has driven the industry's growth.
In 2019, the conventional segment held the largest market share at 71% and will continue to dominate the forecast period. The fastest CAGR is expected to be in the organic source segment between 2020 and 2027 due to rising disposable income levels, growing consumer awareness, and increasing health benefits of organic products.
In recent years, Walmart and Target have responded to the increased demand for organic oatmeal milk. The market is growing in emerging countries like India, China and Brazil due to rising living standards, government initiatives, and the increasing purchasing power of consumers. However, the segment's growth will be impeded by the high cost of organic oatmilk products and the lack of promotion.
Product demand is expected to rise due to rising adoption of a vegan lifestyle and growing awareness of animal rights. Oat milk is a popular alternative to traditional milk because of its neutral taste and nutritional profile. Oat milk is rich in branched amino acid, which supports proper growth without raising blood insulin levels.
Due to increased product consumption, the plain product segment held the largest market share at 68%. The market can be divided into two types based on its product: plain and flavored. From 2020 to 2027, the fastest expected CAGR will be in the flavored segment. Factors such as rising health concerns and increased consumer demand for products that are free of cholesterol, along with the increasing popularity of plant-based nutritional products, will increase demand for flavored oatmeal milk during the forecast period.
Major companies like Silk, Chobani and OATLY are also innovating new flavors. Danone, for example, launched DHA omega-3 plant milk. Unsweetened Vanilla and Original flavors are available. The product contains 32mg DHA Omega-3, 6g pea protein per cup, and 50% more calcium compared to traditional dairy milk.
The largest segment, Carton, accounted for 49.2% of 2019's total. This is due to the increasing demand for high-quality Tetra packs and long shelf-life solutions. The segment's growth is also expected to be driven by the increasing use of tetrapak carton packaging, which is mainly made from paperboard with definite layers of aluminum foil or polyethylene. Because of its lightweight and sustainability, key players are investing heavily in carton packaging.
Innovations such as refrigeration compatible cartons and UV protection are also driving segment growth. Because they are lightweight and easy to stock, carton solutions are great for schools and universities. Manufacturers are investing in multiple marketing campaigns to offer a modern packaging solution for the young population.
Manufacturers and suppliers are now focusing on attractive packaging in catchy, bright colors to increase sales. Although oat milk in carton packaging holds a large market share, the bottles packaging segment will see the most growth in the next few years.
In 2019, the beverages segment accounted for 43% of the market. This segment is expected to grow at a steady rate over the forecast period. Oat milk is easy to digest and rich in calcium and proteins, making it a popular ingredient in smoothies and shakes.
Due to the product's compatibility to bakery and confectionery products, the food application segment will see the highest CAGR between 2020-2027. Oat milk products are being adopted by consumers to strengthen their immune system and reduce the risk of developing osteoporosis.
Oat is being used in the functional foods category. This is attracting more attention. Recent research has shown that oat can be used as a substrate for fermented products, and many types of lactic acid bacteria. This includes yogurts. Oat-based milk could enhance the functionality of these yogurts. The segment is expected to grow due to increased demand for lactose free oat milk-based foods such as desserts and ice creams.
North America was the most represented market with 41.4% of the total in 2019. This is due to increasing consumer awareness about the health benefits of oatmilk and the launching of more products. Market growth is expected to be supported by a rapid increase in demand for plant-based food products in the United States.
Market players are also forced to use natural flavorings products due to strict labeling requirements in the U.S., which will increase market growth. Asia Pacific is expected to be the fastest growing regional market due to its high product demand and better living standards. As key players seek to capitalize on emerging fitness trends, Oat milk is used extensively in the preparation of ice creams, confectionery, and bakery products.
Companies with less differentiation in their products are more competitive in the market. Many industry players are involved in the development of new products and setting up new manufacturing facilities. The key players in the industry are those who source premium-quality raw materials directly from farmers.
European industry players are using traditional methods to extract oatmilk to differentiate their products and to gain Unique Selling Points in the domestic market. Segment diversification is also a key focus of major companies. They are currently launching oat-milk-based yogurts, flavored shakes and packaged coffees to increase product demand. The following are some of the major players in the global market for oat milk:
Pacific Food
Danone
PepsiCo
Elmhurst
Thrive Market
Califia Farms
Happy Planet Foods
Rise Brewing
Oatly
Up Market Research published a new report titled “Oat Milk Market research report which is segmented by Product (Plain, Flavored), by Source (Conventional, Organic), by Application (Food, Beverages), By Players/Companies Califia Farms, Danone, Rise Brewing, Elmhurst, Oatly, Pacific Food, Happy Planet Foods, Thrive Market, PepsiCo”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.
Report Attributes | Report Details |
Report Title | Oat Milk Market Research Report |
By Product | Plain, Flavored |
By Source | Conventional, Organic |
By Application | Food, Beverages |
By Companies | Califia Farms, Danone, Rise Brewing, Elmhurst, Oatly, Pacific Food, Happy Planet Foods, Thrive Market, PepsiCo |
Regions Covered | North America, Europe, APAC, Latin America, MEA |
Base Year | 2020 |
Historical Year | 2018 to 2019 (Data from 2010 can be provided as per availability) |
Forecast Year | 2028 |
Number of Pages | 231 |
Number of Tables & Figures | 162 |
Customization Available | Yes, the report can be customized as per your need. |
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
The market is segmented by Product (Plain, Flavored), by Source (Conventional, Organic), by Application (Food, Beverages).
Oat Milk Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
Key Benefits for Industry Participants & Stakeholders:
Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
We have studied the Oat Milk Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
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