Global Natural Skin Care Products Market by Type (Mass, Premium), by Product (Body Care, Facial Care) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

In 2019, the global market for natural skin care products was valued at USD 10.84 million. It is projected to grow at a compound annual rate (CAGR of 5.0%) between 2020 and 2027. The market has grown due to growing concerns about the adverse effects of chemicals on skin. These include skin irritations, allergies, and dullness. Consumers are now looking for natural, sustainable and eco-friendly skincare products with more transparency in their ingredients. The Asia Cosmetics report shows that 40% of global change in consumer buying decisions was due to natural ingredient listing on packaging. Consumers prefer natural skincare and cosmetics that are transparent about their content and free of chemicals. This will likely drive demand for these products.

Young consumers will be attracted to the increasing celebrity involvement in natural beauty product promotion. The internet is a popular place for millennials to spend their time. They are more inclined to read trending articles online, follow celebrity endorsements, and check out product launches. Natural beauty brands, such as Miranda Kerr and Jessica Alba, are being funded by consumer-focused private equity firms. They offer natural products that are ethical and they have attracted investment. This product is expected to be in high demand. L Catterton, a global equity firm, provided funding for Honest Co. in 2018 of USD 200 millions. To cater to new markets, Honest Co. expanded its product offerings in Australia, Germany, France and elsewhere. These launches and brand innovations are likely to help the market grow.

There are many affordable and innovative products on the market due to rapid growth of startups and companies in natural skincare. Major consumer brands are looking to launch natural skincare products for daily use and to increase consumer acquisition. Clorox co. launched Burt Bees Beauty in October 2017. This line of natural, eco-friendly cosmetics includes body lotions, scrubs, body creams, and shower gel.

The beauty and personal care industries have suffered severe losses due to the recent Covid-19 epidemic. Due to social distancing policies and stay at home policies, the pandemic disrupted both production and sales of skincare and beauty products via online and offline channels. The major markets have been locked down, which has impacted the supply chain globally and slowed the demand for new orders from retailers. People are also being forced to spend less on essential amenities and necessities and avoid buying premium natural beauty products due to their high prices.

Type Insights

The market's mass segment dominated the market, accounting for 60.5% of global revenue in 2019. This segment has seen a significant increase in its growth due to the high number of natural skincare product manufacturers. These products can be used regularly and are affordable. Himalaya-natural personal care brand, for example, offers a variety of products that include skincare, body care and sanitization at moderate prices. This segment continues to be in high demand thanks to such brands and manufacturers.

From 2020 to 2027, the premium segment will grow at a 5.1% annual rate. While premium products are identical to mass-produced products, they offer more value than mass products. Premium products have tangible and intangible characteristics, such as botanical blends. This makes them more expensive. The market is driven by quality and additional value-added offerings. Some of the top brands offering natural products include True Botanicals and Dr. Alkaitis.

Product Insights

The market's leading segment, the skin care, accounted for 63.9% of global revenue in 2019. The segment's growth has been driven by a growing preference for complex facial care regimens, both among men and women in recent years. Consumers love natural skincare products like cleansers and masks, packs and scrubs, moisturizers, and moisturizers. They are able to give their skin a healthy glow and hydrate it. Established manufacturers have been motivated to acquire promising companies in natural skincare to increase their product lines due to the popularity of facial products.

Procter & Gamble Co. acquired Snowberry, a New Zealand-based Skincare Company in February 2018. The latter specializes in natural ingredients, including skincare products such as cleansers and toners, brighteners and exfoliators, as well moisturizers.

From 2020 to 2027, the body care market is expected to grow at a 5.2% CAGR. The segment has been gaining popularity due to shifting consumer awareness regarding overall skin health, regular product launches, and high brand promotion via online channels. This segment is likely to see product launches that increase demand. In December 2019, for example, allure launched its Nature in a Jar Collection, which includes two body products: Cream-to-Water Body lotion with Cactus Fruit Extract and The Nourishing in-Shower Oil. It is vegan and gluten free.

End-use Insights

Women dominated the market, accounting for 60% of global revenue in 2019. The key factor driving the segment's growth is the growing preference for natural skincare products, which helps to avoid skin irritations caused by chemical products. Women care more about their appearance than men and are therefore more attentive to the quality of the products and how they apply them. Manufacturers in the natural skincare sector have ventured into new categories such as serums, facial masks and face wash. The demand for natural skincare products has increased with the increasing number of working-class women. This has led to an increase in chemical-free beauty products being consumed around the world.

From 2020 to 2027, the fastest growth rate for men is 5.2%. Over the years, there has been a growing awareness among men about skin care and grooming. Manufacturers have shifted their focus to the male skincare market. Armani Beauty, for instance, announced in June 2019 that it had launched a new line, natural and biodegradable, men's grooming products including a moisturizer, face wash, and toner. This ensures that at least 99% of the ingredients are from nature.

Distribution Channel Insights

The market was dominated by hypermarkets and distribution channels through retail chains. They accounted for 41.7% of global revenue in 2019. These stores are able to offer customers a wide range of natural and chemical-free products and allow them to select from many brands before they make a purchase. Many retailers are also focusing on revamping their product ranges due to the increasing popularity of natural products. CVS Health, a chain of retail stores, announced in April 2017 that it would be removing approximately 600 brands of personal and beauty products. These brands included parabens, formaldehyde, and phthalates. Walmart, another chain of retail stores, also launched Found in August 2017. It includes 133 natural skincare products and will be sold in offline stores.

Over the forecast period, e-commerce will experience the fastest growth. This segment is likely to grow due to increased internet penetration and targeted marketing by companies to all customer touchpoints. Mamaearth, a baby-care brand that offers natural skincare, haircare and baby products, launched Mother's Day in May 2020. To win prizes, mothers were required to upload a TikTok video to #MamaearthMummySong. Brands that use these strategies tend to win more trust and engagement from consumers.

Regional Insights

Europe was the dominant market for natural skin products in 2019, accounting for 33.2% of global revenue. The U.K., France and Italy are the top markets for natural skin care products. They accounted for 33.2% of the global revenue in 2019. The Global Web Index report 2019 found that 43% of U.K. consumers would accept a premium price for eco-friendly, sustainable, and natural products.

Asia Pacific will be the fastest-growing region for natural skin care products in the future. Natural products will be in high demand due to the growing preference of consumers for them, particularly in developing countries like India and China. There are many startups that have capitalized on the demand for natural skin and body care products in this region. Teal & Terra was founded by Upma Kapoor in 2017. It offers natural skincare products and personal care products such as skin care, masks and hair care, without the use of chemicals. The brand is also available on Amazon and Flipkart.

Market Share Insights & Key Companies

There are both domestic and international players in the natural skincare market. To increase their market offering, key market players focus on strategy. Sukin, an Australian natural-care brand, announced in July 2020 that it would launch its product at the Sprouts Farmers Markets. This is one of the most rapidly growing offline and online retailers in the nation. This deal will allow the company to offer a wider range of high-quality, vegan, natural, and non-carbon-neutral skincare products. The following are some of the most prominent players in natural skin care products:

• Procter & Gamble

• Estee Lauder

• Mama Earth

• Unilever

• Clorox Co.

• Honest Co.

• The Body Shop

• Loreal

• FOM London Skincare

• Bloomtown

Up Market Research published a new report titled “Natural Skin Care Products Market research report which is segmented by Type (Mass, Premium), by Product (Body Care, Facial Care), By Players/Companies Bloomtown, Procter & Gamble, The Body Shop, Unilever, Estee Lauder, Mama Earth, Honest Co, Clorox Co, Loreal, FOM London Skincare”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Natural Skin Care Products Market Report Segments:

The market is segmented by Type (Mass, Premium), by Product (Body Care, Facial Care).

Natural Skin Care Products Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Natural Skin Care Products Market

Overview of the regional outlook of the Natural Skin Care Products Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Natural Skin Care Products Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Natural Skin Care Products Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Mass

                2. Premium

                1. Body Care

                2. Facial Care

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Natural Skin Care Products Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Natural Skin Care Products Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.