Global Natural Hair Care Product Market by Distribution Channel (Online, Offline), by End Use (Men, Women) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

In 2019, the global natural hair care market was worth USD 8.74 billion. It is projected to grow at a compound annual rate (CAGR), of 4.7% between 2020 and 2027. The key driver of market growth is rising awareness about the benefits of natural product hair care. Natural hair care products often contain Vitamin E and antioxidants. This provides hair growth support and nourishment. Consumers are more inclined to choose natural products due to the negative effects of chemical-based shampoos or conditioners such as a rough hair texture and poor hair quality. The increasing demand for natural hair products is due to consumers being more aware of the ingredients in their products.

The millennial generation is a major consumer group for natural hair products. Asia Cosmetics reports that millennials and Gen X were the most active buyers of natural beauty and grooming products in 2017. This is due to their growing awareness about chemical-free products. Nearly 40% of the changes in consumers' buying decisions have been attributed to natural ingredient listings on packaging. The market will see a shift in consumer perception to natural ingredients-based products in cosmetics and personal care.

Natural hair care manufacturers have been looking at rebranding and product launches. They are focusing on growing concerns such as hair loss, hair loss, hair volume and hair thinning, which is driving the market's growth. The goal of natural haircare brands is to provide long-term solutions for their customers. dpHue, a haircare brand, launched an apple cider vinegar scalp scrub in 2017 with pink Himalayan salt. It contains natural ingredients like avocado oil, aloe verde, and apple cider vinegar, which help in balancing the scalp's pH and removing dead skin cells.

Consumers are becoming more proactive in their hair care routines. This includes using pre-shampoo, after-shampoo hair gel, conditioners and hair shampoo. Brands have to be innovative and develop new products to meet these consumer demands. Bumble and Bumble launched in 2017 a pre-shampoo masque that contained six natural oils. This includes coconut oil and argan oil and sweet almond oil and safflower oil.

Covid-19 had a devastating impact on the beauty and personal-care industry. The government's lockdown measures and store closures have had devastating consequences. Sales fell significantly from February 2020. People are being urged to be more prudent and less frivolous in their spending due to the pandemic. Natural hair care products are still in their infancy, but the pandemic has discouraged people from buying these products, which often have high prices.

End-use Insights

Women dominated the market, accounting for 72.6% of global revenue in 2019. The market leader in 2019 was the women segment, accounting for 72.6% of the global revenue. This is due to growing interest in natural hair care products to address hair issues such as hair fall, split ends, damaged hair, and hair coloring. Women consider hair to be the most important part of their bodies. This is why they pay attention when choosing hair care products. NPD 2018 report shows that 50% of American women prefer natural products, and are more careful about what they purchase when it comes to their scalp and skin care.

From 2020 to 2027, the fastest expected CAGR for men is 5.0%. The segment is expected to grow because of acceptance of hair as an integral part in grooming. Men have been more conscious of their hair over the years and now practice regular hair care like women. A Google report shows that men searched for hair in 2016 about 6 times more than women. Social media has also been a tool for increasing awareness among men about hair care, hygiene and self-grooming.

Distribution Channel Insights

The market was dominated by offline distribution channels, which accounted for 79.1% of global revenue in 2019. In 2019, 79.1% of global revenue was generated by offline distribution channels. To pique customers' attention and allow them to choose from many brands before purchasing, these stores have focused on selling natural and chemical-free categories. In 2018, Sephora Premium Outlet launched a section for clean beauty that excluded products that were free of parabens, Sulfates, or Phthalates.

Online distribution channels are expected to experience the greatest growth during the forecast period. Due to the availability of more products and a larger distribution network, e-commerce is expected to see significant growth opportunities for the market. Both established and new manufacturers have found these factors to be a major reason to sell their products online. Amazon.com, Inc.; Sephora.com, Webuynatural.com, and naturalproductsonline.co.uk are some of the major online retailers of natural products across the globe.

Regional Insights

Europe was the dominant market for natural hair products in 2019, accounting for 38.2% of global revenue. The region's market growth is driven by a growing demand for natural products. Many cosmetic brands are switching to natural ingredients and replacing them with synthetic chemicals. Europe is the largest region for natural cosmetic manufacturing. Cosmetics Europe, an European trade association for cosmetics and personal care, estimates that the beauty and cosmetics industry was worth USD 94.0 billion in 2018. Innovation in natural hair products will be driven by the high concentration of European manufacturers, such as France and Germany.

Asia Pacific will be the fastest-growing region for natural hair products in the future. Natural products will be in high demand due to the growing preference of consumers for them, particularly in developing countries like India and China. There are many startups that have been tapping into this natural hair care market. Tvakh, an Indian startup that offers completely natural skin and hair care products, launched in 2016 to appeal to ingredient-conscious customers.

Market Share Insights & Key Companies

Both domestic and international market players have characterized the market. To increase their market share, key market players are focused on innovation and product launches. The following are some of the most prominent players in natural hair care market:

• Procter & Gamble

• NatureLab Tokyo

• Estee Lauder

• Mama Earth

• St. Botanica

• Bollati

• John Master Organics

• Phyto Botanical Power

• Amazon Beauty Inc.

• Organic Harvest

Up Market Research published a new report titled “Natural Hair Care Product Market research report which is segmented by Distribution Channel (Online, Offline), by End Use (Men, Women), By Players/Companies Procter & Gamble, Organic Harvest, NatureLab Tokyo, John Master Organics, Phyto Botanical Power, St Botanica, Estee Lauder, Mama Earth, Amazon Beauty Inc, Bollati”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Natural Hair Care Product Market Report Segments:

The market is segmented by Distribution Channel (Online, Offline), by End Use (Men, Women).

Natural Hair Care Product Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Natural Hair Care Product Market

Overview of the regional outlook of the Natural Hair Care Product Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Natural Hair Care Product Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Natural Hair Care Product Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Online

                2. Offline

                1. Men

                2. Women

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Natural Hair Care Product Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Natural Hair Care Product Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.