Global Men’s Personal Care Market by Product (Personal Grooming, Skincare) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global men's personal grooming market was valued at USD 47.5 Billion in 2019. It is projected to grow at a 6.0% compound annual growth rate (CAGR), between 2020 and 2027. The market is driven by a rise in men's concerns about their health, body image, hygiene, and self-grooming. Market growth is expected to be driven by increasing awareness of the importance and rising trends in fashion and social media. According to a Cosmetics Europe article, 81.0% believe that grooming products can influence how healthy they look. The market offers many opportunities for male skincare, manscaping and makeup. Many new brands are entering the market and trying to make a difference in the way men are represented. This will likely lead to increased use of personal care products and more market growth.

Companies are also looking for the market in men's personal hygiene products to increase their sales. To cater to this market, big players like P&G and Reckitt Benckiser expanded their product range. Reckitt Benckiser, which owned the women's brand Veet, expanded its product range to include male grooming products in November 2019. It launched a hair removal cream for men. Other products will soon be available for men.

The notion that men can't use grooming and beauty products has been dispelled in recent years. The market is expected to grow with social media campaigns, digitally native startups and international brands that cater to men's personal grooming segment. Procter and Gamble's men's grooming brand Gillette introduced a customized subscription model called "Gillette On Demand", in which Gillette men's grooming products, such as disposable Sensor 3 razors and tri-blade Mach3 turbo, were available to subscribers. In exchange, they offered loyalty points and offered their customers free Gillette Fusion Proshield.

In the last five years, there have been many notable acquisitions and mergers in the market. SC Johnson acquired Oars + Alps, a men's skincare company, in September 2019. Walker and Co. manufactured Bevel, a shaving product for men. Procter and Gamble acquired Walker and Co. in 2018. In 2019, the brand launched a line of skin- and body care products.

The market for personal care products for men has been affected by the recent Covid-19 epidemic. A global lockdown has been implemented to limit supply chains and prevent an increase in cases around the world. Companies have noticed a shift in consumer behavior towards reliable and safe products as discretionary spending has decreased. Personal grooming brands are also focusing on e-commerce to increase their sales and offer at-home products. They also host engagement campaigns that encourage consumer participation on their websites.

Product Insights

The skin care market accounted for 44.2% of global revenue in 2019, and was the largest segment by product. The men's market has seen a rise in product launches, which has resulted in increased use of creams, moisturizers and face washes. Social media, influencer marketing, branding by skin experts and celebrity expertise are all contributing to the segment's growth. David Beckham, a footballer, announced the launch his new grooming line for men, House99, which includes moisturizers and lotions as well as face serums and potions for men.

In this segment, high-end brands like Armani, Chanel and Louis Vuitton are also investing to increase their product range and offer in the men's market. Giorgio Armani launched a 3-piece men's skincare line in June 2019. The range's three parts include a face wash, toner and moisturizer.

Personal grooming is expected to grow at 6.3% CAGR between 2020 and 2027. To secure a market share in the near future, prospective manufacturers will focus on developing new products. Segment growth will be driven by innovation in grooming products like shaving kits, hair perfumes, and beard wax. King C Gillette, a male grooming brand by Procter and Gamble, is made using sustainable practices. The brand includes all grooming products, divided into three sections: shave and edges, trim and care, which includes products-razors, shave gel, beard trimming, and beard oil.

Distribution Channel Insights

In 2019, 45.7% of global sales came from the hypermarket and supermarket channels. These stores offer customers the opportunity to see a demonstration of products and allow them to select from a variety of brands before they make a purchase. A growing number of manufacturers have started to offer shaving and skincare products for men. Target added a men’s grooming section in 11 stores to its personal care category in May 2018. This will include skincare, beauty and haircare products for men.

The fastest growing distribution channel is expected to be over the forecast period. This segment is likely to grow due to increased internet penetration and targeted marketing by companies to all touch points. Companies are offering personalized and customized personalization for personal care products for men on their online platforms. Nykaa Man was launched by Nykaa online retailer in July 2018. This was in response to the growing men's personal-care market. It would provide a description of brands' products and a chance to try them on different skin types.

Regional Insights

North America was the dominant market for men's personal hygiene products in 2019, accounting for 29.2% of global revenue. The key driver of the market is the high concentration in lead manufacturers in the region, such as the U.S., Canada and Mexico. By launching products in the organic and natural space, companies aim to attract millennial men. Brickell Men's products and OM4 are two examples of brands that offer a variety of natural and organic skincare and personal care products, including anti-aging creams for men, skin scrub, salt spray and moisturizers, as well as eye creams for men.

Over the forecast period, Asia Pacific will be the fastest-growing region for men's personal grooming products. The key factors driving the market are the inclination of men to corporate lifestyles and the rise in educated customers, especially in emerging countries like China and India. Consumer choices are influenced by factors such as price, quality, and a few mid-range brands that cater to the men's market.

Market Share Insights & Key Companies

This market is open to both domestic and international players. To increase their market share, key market players concentrate on innovation and product launches in retails. In August 2018, Chanel, a luxury brand, announced the launch of a new makeup line for men. Boy de Chanel was a product line that included a tinted foundation in four colors, lip balm in four colours, and brow pencil in four colors. The following are some of the most prominent players in men's personal grooming:

• Procter & Gamble

• Reckitt Benckiser

• Unilever

• Loreal

• Beiersdorf AG

• Johnson & Johnson

• Coty Inc.

• Estee Lauder Companies, Inc.

• Edgewell Personal Care Company

• Kao Corporation

Up Market Research published a new report titled “Men’s Personal Care Market research report which is segmented by Product (Personal Grooming, Skincare), By Players/Companies Loreal, Coty Inc, Procter & Gamble, Unilever, Edgewell Personal Care Company, Beiersdorf AG, Johnson & Johnson, Reckitt Benckiser, Estee Lauder Companies Inc, Kao Corporation”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Men’s Personal Care Market Report Segments:

The market is segmented by Product (Personal Grooming, Skincare).

Men’s Personal Care Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Men’s Personal Care Market

Overview of the regional outlook of the Men’s Personal Care Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Men’s Personal Care Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Men’s Personal Care Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Personal Grooming

                2. Skincare

7. Market scenario by region, sub-region, and country.
8. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
9. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
10. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Men’s Personal Care Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Men’s Personal Care Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.