Global malted wheat flour market value was USD 35.89 million in 2018. It is projected to grow at a compound annual rate (CAGR of 5.5%) between 2019 and 2025. In the next seven-years, the demand for malted flour will increase due to increased consumption of bread and confectionery products. The growth is expected to be fueled by rising demand from emerging countries.
The fermentation process for bread-making requires the addition of malting to increase the enzyme activity of the source grains. Malted wheat flour can be used to control the enzyme activity of the source grain during the fermentation process necessary for bread-making. This flour increases fermentation, results in softer dough and a shorter production time. It is expected that there will be more awareness about the enzyme activity of this flour in production of other bakery items like cookies and biscuits.
It can be divided into two types based on its protein content: hard wheat and soft. The gluten content of soft wheat is low. Soft wheat is great for making pastries and cakes. Malting the grain prior to milling helps enzymes convert starch into maltose, making it sweeter. This removes the need to use artificial sweeteners or sugar, which makes the final product more nutritious and lower in calories. This will drive the demand for the product within the confectionery sector, which is expected to propel the overall malted flour market growth.
The brewing industry is increasingly using malted wheat flour as an adjunct. Wheat beer is made from malted wheat extracts in Germany and other major countries. This beer is known for its distinctive bakery flavor and aroma. The beer's pH is lower due to the addition of flour, which enhances its flavor and clarity over time. This will drive demand for the product within the brewing industry and propel the market growth over the next seven years.
Due to the high gluten content of the source grain, malt wheat flour will be under pressure from non-gluten products. The global population is moving towards healthier products like rye and barley, which have less or no gluten. This is due to increased awareness about the adverse effects of gluten such intestinal damage. This will likely significantly limit the market's growth over the forecast period.
The highest demand for malted flour was in 2018 from confectionery and bakery. Due to its sweetness and humectant qualities, bread was the most popular bakery product that used this flour. Humectants, which are hygroscopic compounds that help keep food moist for longer periods of time, are hygroscopic substances. This makes it ideal to use for bread-making, as the end product remains fresh and moist for longer periods of time. Due to increased demand from developing countries in Asia Pacific, Central and South America for bakery products, this segment will continue to dominate over the forecast period.
Due to the transformation of the brewing industry, malted wheat will see the most rapid growth over the next seven years. To improve beer's taste and increase alcohol consumption, maltsters use malted wheat flour with malted barley. You can also alter the composition of this flour and malted barley to create different colored alcoholic beverages. These transformations will increase the demand for alcoholic beverages and boost the food industry's overall sales.
Europe was the world's largest market for malted wheat flour due to the presence of several global maltsters like Simpsons, Bairds and Warminster in the U.K. Europe is also the most populated region due to the large consumption of alcohol in many countries. The European population is moving towards healthier food products and malted wheat flour may be limited to brewed or distilled alcoholic beverages. This will impact market growth over the forecast period.
Asia Pacific will see the most rapid growth in the forecast period due to the increase in bakery and confectionery product demand. This region has less stringent regulations regarding bakery ingredients than North America and Europe. This is driving the demand for confectionery and bakery products in China, India and Japan. These countries are also large producers of wheat which will positively impact the production of malted Wheat flour.
Due to the increase in youth demand for alcohol beverages, China will be the largest beer consumer over the forecast period. South Korea and Japan are close behind. The Asia Pacific region is expected to see significant growth in the alcoholic beverages sector. This will lead to an increase in demand for malted ingredients and extracts of wheat and barley, and propelling the demand to malted wheat flour.
Due to the high demand for bakery products from Brazil, South Africa and Central America, significant growth is expected in these regions. Brazil is also a major producer of wheat, making it an ideal location for maltsters looking to establish production facilities. These initiatives will increase product awareness and drive demand in these areas over the next seven year.
Global market players are well-established in major regions, such as North America and Europe. To increase product sales, the manufacturers are now focusing on local breweries. The inclusion of local players is expected to boost market growth. The market could also be affected by the high bargaining power that suppliers have, as North American and European wheat producers are significantly smaller than those in Europe. The market for malted wheat flour is dominated by the following players:
Cargill Inc.
Axereal
Bairds Malt Ltd.
Imperial Malts Ltd.
King Arthur Flour Company
Crisp Malting Group
Graincorp Malt
Viking Malt
Malteurop Malting Co.
Muntons PLC
Up Market Research published a new report titled “Malted Wheat Flour Market research report which is segmented by Application (Bakery & Confectionery, Food & Beverage), By Players/Companies Graincorp Malt, Bairds Malt Ltd, Crisp Malting Group, King Arthur Flour Company, Muntons PLC, Viking Malt, Imperial Malts Ltd, Malteurop Malting Co, Cargill Inc, Axereal”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.
Report Attributes | Report Details |
Report Title | Malted Wheat Flour Market Research Report |
By Application | Bakery & Confectionery, Food & Beverage |
By Companies | Graincorp Malt, Bairds Malt Ltd, Crisp Malting Group, King Arthur Flour Company, Muntons PLC, Viking Malt, Imperial Malts Ltd, Malteurop Malting Co, Cargill Inc, Axereal |
Regions Covered | North America, Europe, APAC, Latin America, MEA |
Base Year | 2020 |
Historical Year | 2018 to 2019 (Data from 2010 can be provided as per availability) |
Forecast Year | 2028 |
Number of Pages | 201 |
Number of Tables & Figures | 141 |
Customization Available | Yes, the report can be customized as per your need. |
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
The market is segmented by Application (Bakery & Confectionery, Food & Beverage).
Malted Wheat Flour Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
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Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
We have studied the Malted Wheat Flour Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
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