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Global Malted Wheat Flour Market by Application (Bakery & Confectionery, Food & Beverage) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

  • Report ID: DN-74198
  • Author: Up Market Research
  • Rating: 4.5
  • Total Reviews: 69
  • No. Of Pages: 201
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  • Pub. Date: 2021-10-21
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Summary of the Report

Global malted wheat flour market value was USD 35.89 million in 2018. It is projected to grow at a compound annual rate (CAGR of 5.5%) between 2019 and 2025. In the next seven-years, the demand for malted flour will increase due to increased consumption of bread and confectionery products. The growth is expected to be fueled by rising demand from emerging countries.

The fermentation process for bread-making requires the addition of malting to increase the enzyme activity of the source grains. Malted wheat flour can be used to control the enzyme activity of the source grain during the fermentation process necessary for bread-making. This flour increases fermentation, results in softer dough and a shorter production time. It is expected that there will be more awareness about the enzyme activity of this flour in production of other bakery items like cookies and biscuits.

It can be divided into two types based on its protein content: hard wheat and soft. The gluten content of soft wheat is low. Soft wheat is great for making pastries and cakes. Malting the grain prior to milling helps enzymes convert starch into maltose, making it sweeter. This removes the need to use artificial sweeteners or sugar, which makes the final product more nutritious and lower in calories. This will drive the demand for the product within the confectionery sector, which is expected to propel the overall malted flour market growth.

The brewing industry is increasingly using malted wheat flour as an adjunct. Wheat beer is made from malted wheat extracts in Germany and other major countries. This beer is known for its distinctive bakery flavor and aroma. The beer's pH is lower due to the addition of flour, which enhances its flavor and clarity over time. This will drive demand for the product within the brewing industry and propel the market growth over the next seven years.

Due to the high gluten content of the source grain, malt wheat flour will be under pressure from non-gluten products. The global population is moving towards healthier products like rye and barley, which have less or no gluten. This is due to increased awareness about the adverse effects of gluten such intestinal damage. This will likely significantly limit the market's growth over the forecast period.

Application Insights

The highest demand for malted flour was in 2018 from confectionery and bakery. Due to its sweetness and humectant qualities, bread was the most popular bakery product that used this flour. Humectants, which are hygroscopic compounds that help keep food moist for longer periods of time, are hygroscopic substances. This makes it ideal to use for bread-making, as the end product remains fresh and moist for longer periods of time. Due to increased demand from developing countries in Asia Pacific, Central and South America for bakery products, this segment will continue to dominate over the forecast period.

Due to the transformation of the brewing industry, malted wheat will see the most rapid growth over the next seven years. To improve beer's taste and increase alcohol consumption, maltsters use malted wheat flour with malted barley. You can also alter the composition of this flour and malted barley to create different colored alcoholic beverages. These transformations will increase the demand for alcoholic beverages and boost the food industry's overall sales.

Regional Insights

Europe was the world's largest market for malted wheat flour due to the presence of several global maltsters like Simpsons, Bairds and Warminster in the U.K. Europe is also the most populated region due to the large consumption of alcohol in many countries. The European population is moving towards healthier food products and malted wheat flour may be limited to brewed or distilled alcoholic beverages. This will impact market growth over the forecast period.

Asia Pacific will see the most rapid growth in the forecast period due to the increase in bakery and confectionery product demand. This region has less stringent regulations regarding bakery ingredients than North America and Europe. This is driving the demand for confectionery and bakery products in China, India and Japan. These countries are also large producers of wheat which will positively impact the production of malted Wheat flour.

Due to the increase in youth demand for alcohol beverages, China will be the largest beer consumer over the forecast period. South Korea and Japan are close behind. The Asia Pacific region is expected to see significant growth in the alcoholic beverages sector. This will lead to an increase in demand for malted ingredients and extracts of wheat and barley, and propelling the demand to malted wheat flour.

Due to the high demand for bakery products from Brazil, South Africa and Central America, significant growth is expected in these regions. Brazil is also a major producer of wheat, making it an ideal location for maltsters looking to establish production facilities. These initiatives will increase product awareness and drive demand in these areas over the next seven year.

Market Share Insights & Key Companies

Global market players are well-established in major regions, such as North America and Europe. To increase product sales, the manufacturers are now focusing on local breweries. The inclusion of local players is expected to boost market growth. The market could also be affected by the high bargaining power that suppliers have, as North American and European wheat producers are significantly smaller than those in Europe. The market for malted wheat flour is dominated by the following players:

  • Cargill Inc.

  • Axereal

  • Bairds Malt Ltd.

  • Imperial Malts Ltd.

  • King Arthur Flour Company

  • Crisp Malting Group

  • Graincorp Malt

  • Viking Malt

  • Malteurop Malting Co.

  • Muntons PLC

Up Market Research published a new report titled “Malted Wheat Flour Market research report which is segmented by Application (Bakery & Confectionery, Food & Beverage), By Players/Companies Graincorp Malt, Bairds Malt Ltd, Crisp Malting Group, King Arthur Flour Company, Muntons PLC, Viking Malt, Imperial Malts Ltd, Malteurop Malting Co, Cargill Inc, Axereal”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.


Report Scope

Report AttributesReport Details
Report TitleMalted Wheat Flour Market Research Report
By ApplicationBakery & Confectionery, Food & Beverage
By CompaniesGraincorp Malt, Bairds Malt Ltd, Crisp Malting Group, King Arthur Flour Company, Muntons PLC, Viking Malt, Imperial Malts Ltd, Malteurop Malting Co, Cargill Inc, Axereal
Regions CoveredNorth America, Europe, APAC, Latin America, MEA
Base Year2020
Historical Year2018 to 2019 (Data from 2010 can be provided as per availability)
Forecast Year2028
Number of Pages201
Number of Tables & Figures141
Customization AvailableYes, the report can be customized as per your need.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.


Global Malted Wheat Flour Industry Outlook

Global Malted Wheat Flour Market Report Segments:

The market is segmented by Application (Bakery & Confectionery, Food & Beverage).

Malted Wheat Flour Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.


Key Benefits for Industry Participants & Stakeholders:

  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Malted Wheat Flour Market

Overview of the regional outlook of the Malted Wheat Flour Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.


Malted Wheat Flour Market Overview

Highlights of The Malted Wheat Flour Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of Malted Wheat Flour Market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2028.
  5. Developments and trends in the market.
        6. By Application:

                1. Bakery & Confectionery

                2. Food & Beverage

  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Malted Wheat Flour Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.


How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Malted Wheat Flour Market Trends

Reasons to Purchase the Malted Wheat Flour Market Report:

  • The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
  • Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
  • Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
  • The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
  • Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Malted Wheat Flour Market Overview
   4.1 Introduction 
      4.1.1 Market Taxonomy 
      4.1.2 Market Definition 
      4.1.3 Macro-Economic Factors Impacting the Market Growth 
   4.2 Malted Wheat Flour Market Dynamics 
      4.2.1 Market Drivers 
      4.2.2 Market Restraints 
      4.2.3 Market Opportunity 
   4.3 Malted Wheat Flour Market - Supply Chain Analysis 
      4.3.1 List of Key Suppliers 
      4.3.2 List of Key Distributors 
      4.3.3 List of Key Consumers 
   4.4 Key Forces Shaping the Malted Wheat Flour Market 
      4.4.1 Bargaining Power of Suppliers 
      4.4.2 Bargaining Power of Buyers 
      4.4.3 Threat of Substitution 
      4.4.4 Threat of New Entrants 
      4.4.5 Competitive Rivalry 
   4.5 Global Malted Wheat Flour Market Size & Forecast, 2018-2028 
      4.5.1 Malted Wheat Flour Market Size and Y-o-Y Growth 
      4.5.2 Malted Wheat Flour Market Absolute $ Opportunity 


Chapter 5 Global Malted Wheat Flour Market Analysis and Forecast by Application
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities by Application
      5.1.2 Basis Point Share (BPS) Analysis by Application
      5.1.3 Absolute $ Opportunity Assessment by Application
   5.2 Malted Wheat Flour Market Size Forecast by Application
      5.2.1 Bakery & Confectionery
      5.2.2 Food & Beverage
   5.3 Market Attractiveness Analysis by Application

Chapter 6 Global Malted Wheat Flour Market Analysis and Forecast by Region
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities by Region
      6.1.2 Basis Point Share (BPS) Analysis by Region
      6.1.3 Absolute $ Opportunity Assessment by Region
   6.2 Malted Wheat Flour Market Size Forecast by Region
      6.2.1 North America
      6.2.2 Europe
      6.2.3 Asia Pacific
      6.2.4 Latin America
      6.2.5 Middle East & Africa (MEA)
   6.3 Market Attractiveness Analysis by Region

Chapter 7 Coronavirus Disease (COVID-19) Impact 
   7.1 Introduction 
   7.2 Current & Future Impact Analysis 
   7.3 Economic Impact Analysis 
   7.4 Government Policies 
   7.5 Investment Scenario

Chapter 8 North America Malted Wheat Flour Analysis and Forecast
   8.1 Introduction
   8.2 North America Malted Wheat Flour Market Size Forecast by Country
      8.2.1 U.S.
      8.2.2 Canada
   8.3 Basis Point Share (BPS) Analysis by Country
   8.4 Absolute $ Opportunity Assessment by Country
   8.5 Market Attractiveness Analysis by Country
   8.6 North America Malted Wheat Flour Market Size Forecast by Application
      8.6.1 Bakery & Confectionery
      8.6.2 Food & Beverage
   8.7 Basis Point Share (BPS) Analysis by Application 
   8.8 Absolute $ Opportunity Assessment by Application 
   8.9 Market Attractiveness Analysis by Application

Chapter 9 Europe Malted Wheat Flour Analysis and Forecast
   9.1 Introduction
   9.2 Europe Malted Wheat Flour Market Size Forecast by Country
      9.2.1 Germany
      9.2.2 France
      9.2.3 Italy
      9.2.4 U.K.
      9.2.5 Spain
      9.2.6 Russia
      9.2.7 Rest of Europe
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 Europe Malted Wheat Flour Market Size Forecast by Application
      9.6.1 Bakery & Confectionery
      9.6.2 Food & Beverage
   9.7 Basis Point Share (BPS) Analysis by Application 
   9.8 Absolute $ Opportunity Assessment by Application 
   9.9 Market Attractiveness Analysis by Application

Chapter 10 Asia Pacific Malted Wheat Flour Analysis and Forecast
   10.1 Introduction
   10.2 Asia Pacific Malted Wheat Flour Market Size Forecast by Country
      10.2.1 China
      10.2.2 Japan
      10.2.3 South Korea
      10.2.4 India
      10.2.5 Australia
      10.2.6 South East Asia (SEA)
      10.2.7 Rest of Asia Pacific (APAC)
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Asia Pacific Malted Wheat Flour Market Size Forecast by Application
      10.6.1 Bakery & Confectionery
      10.6.2 Food & Beverage
   10.7 Basis Point Share (BPS) Analysis by Application 
   10.8 Absolute $ Opportunity Assessment by Application 
   10.9 Market Attractiveness Analysis by Application

Chapter 11 Latin America Malted Wheat Flour Analysis and Forecast
   11.1 Introduction
   11.2 Latin America Malted Wheat Flour Market Size Forecast by Country
      11.2.1 Brazil
      11.2.2 Mexico
      11.2.3 Rest of Latin America (LATAM)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Latin America Malted Wheat Flour Market Size Forecast by Application
      11.6.1 Bakery & Confectionery
      11.6.2 Food & Beverage
   11.7 Basis Point Share (BPS) Analysis by Application 
   11.8 Absolute $ Opportunity Assessment by Application 
   11.9 Market Attractiveness Analysis by Application

Chapter 12 Middle East & Africa (MEA) Malted Wheat Flour Analysis and Forecast
   12.1 Introduction
   12.2 Middle East & Africa (MEA) Malted Wheat Flour Market Size Forecast by Country
      12.2.1 Saudi Arabia
      12.2.2 South Africa
      12.2.3 UAE
      12.2.4 Rest of Middle East & Africa (MEA)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Middle East & Africa (MEA) Malted Wheat Flour Market Size Forecast by Application
      12.6.1 Bakery & Confectionery
      12.6.2 Food & Beverage
   12.7 Basis Point Share (BPS) Analysis by Application 
   12.8 Absolute $ Opportunity Assessment by Application 
   12.9 Market Attractiveness Analysis by Application

Chapter 13 Competition Landscape 
   13.1 Malted Wheat Flour Market: Competitive Dashboard
   13.2 Global Malted Wheat Flour Market: Market Share Analysis, 2019
   13.3 Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      13.3.1 Graincorp Malt
      13.3.2 Bairds Malt Ltd
      13.3.3 Crisp Malting Group
      13.3.4 King Arthur Flour Company
      13.3.5 Muntons PLC
      13.3.6 Viking Malt
      13.3.7 Imperial Malts Ltd
      13.3.8 Malteurop Malting Co
      13.3.9 Cargill Inc
      13.3.10 Axereal
Segments Covered in the Report
The global Malted Wheat Flour market has been segmented based on

By Application
  • Bakery & Confectionery
  • Food & Beverage
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Graincorp Malt
  • Bairds Malt Ltd
  • Crisp Malting Group
  • King Arthur Flour Company
  • Muntons PLC
  • Viking Malt
  • Imperial Malts Ltd
  • Malteurop Malting Co
  • Cargill Inc
  • Axereal

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