Global Hydrolyzed Wheat Protein Market by Distribution Channel (Offline, Online), by Application (Food & Beverages, Personal Care) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global hydrolyzed wheat protein markets were valued at USD 171.6 millions in 2018. It is expected to grow at a 4.5% CAGR between 2019 and 2025. Market growth is being driven by rising demand for plant-based diet products and technological advances in personal care products. Hydrolyzed wheat protein is a non-genetically modified derivative of plant and is a favorite application for the vegan population.

The market is expected to be stimulated by rising gluten intolerance cases and an increasing number of vegans. The market is expected to be driven by a new trend: consumers are increasingly looking for healthier, organic alternatives. This is due to factors like rising disposable income and high cases of malnutrition. Coeliac, an immune-mediated enteropathy that is resistant to dietary gluten, is a common condition. It's most prevalent in India, South America, and the Middle East. These disorders are often treated with hydrolyzed wheat protein, which drives demand for these products in the food and drink sector.

The skin can be protected from drying out by hydrolyzed wheat proteins. This can reduce wrinkles and fine lines that are caused by ageing and excessive exposure to ultraviolet light. It is commonly used in anti-aging products. The ingredient can also be used to repair hair follicles damaged, improving hair texture. It is used in many hair care products.

Other factors that are driving the market include technological advancements in cosmetics and the growing popularity of organic and natural substitutes in countries such as India and China. Organic ingredients are becoming more popular due to changing lifestyles and dietary habits, as well as a growing need to be healthy. This is a key factor in driving demand. E-commerce has made it possible to sell ingredients and products online. This allows for easy access and convenient payments.

Application Insights

Hydrolyzed wheat protein can be used to supplement dietary intakes for those who are looking for high-quality protein. This formulation is being used extensively in energy drinks to increase market growth. A number of market players are focusing on other application segments to increase long-term profitability, given the potential opportunities.

Over the forecast period, the personal care segment will see a 4.5% CAGR. This includes anti-aging creams, organic soaps, hair repair shampoos, and serums. The personal care market will see strong growth in countries such as Brazil, India and UAE where technology advancements are frequent.

The regulatory outlook for future plant-based food applications within the consumable goods sector is another important factor that has helped to fuel the hydrolyzed wheat proteins market. The Food Safety & Standard Authority of India, (FSSAI), recently released new standards for eight categories of food additives. The majority of these categories are related to the wheat protein segment. Manufacturers are now allowed to use wheat proteins in Indian food formulations, thanks to approval from FSSAI. This will help drive product demand.

Distribution Channels Insights

Online channels such as supermarkets, hypermarkets, and grocery stores hold a greater share than online channels. They accounted for 53.8% market share in 2018. The direct-to-customer channel (DTC), which focuses on end-users, is another source of offline distribution. Companies are creating user-friendly websites, and applications to market these applications without any third-party intervention.

Online is predicted to grow at the fastest rate over the forecast period. It will register a CAGR between 2019 and 2025 of 5.1%. This segment is driven by a thriving e-commerce sector across the globe. This can be explained by the improvement in cellular network, availability of high-speed Internet, rise in internet users, 24/7 availability on websites, easy access to products, and offer discounts and other offers. These factors will likely increase product sales via online channels.

Regional Insights

Asia Pacific will grow at a 4.9% CAGR between 2019 and 2025, making it the fastest-growing region market in terms of value. This is due to a growing geriatric population, improved consumer lifestyles, and increased awareness about healthy food. In the future, the expansion of the food- and beverage industry will likely have a positive effect on the demand in emerging economies for wheat-based proteins. APAC's two largest markets are China and India, which are the top wheat producers.

The North American food and beverage industry will see a rise in demand for dietary supplements and cholesterol-free products. The regional market will be strengthened by brands such as Archer Daniels Midland and Cargill Inc. over the forecast period.

The region has a lot of potential to grow due to the growing vegan population in Middle Eastern countries such as Israel and the increasing number of people with Celiac disease in the African subcontinent. Europe is a market that is rapidly growing for hydrolyzed wheat proteins, particularly in the food-and-beverage segment.

Market Share Insights & Key Companies

Global market is somewhat fragmented. Archer Daniels Midland, MGP Ingredients, Cargill Inc., Agridient; Manildra Group and Crespel & Deiters GmbH & Co. KG are some of the main players at different levels. Roquette is another. To stay ahead of their competition, companies turn to innovation and product development as their main growth strategy. High-quality products with a longer shelf life are highly sought after and can be exploited by players to remain on top.

Hydrolyzed Wheat Protein Market Scope

The Report Covers Certain Segments

This report predicts revenue growth at the global, regional and country level and offers an analysis of industry trends for each sub-segment from 2015 to 2025. Grand View Research has divided the global hydrolyzed Wheat Protein Market report by application, distribution channel, region.

• Application Outlook (Revenue USD Million, 2015-2025)

  • Food & Beverages

  • Personal Care

• Distribution Channel Outlook (Revenue USD Million, 2015-2025)

  • Online

  • Offline

• Regional Outlook (Revenue USD Million, 2015-2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • Italy

  • Asia Pacific

    • India

    • China

  • Central & South America

  • Middle East & Africa

These are the most frequently asked questions about this report

b. Global hydrolyzed wheat protein markets were valued at USD 178.9 Million in 2019, and are expected to grow to USD 186.7 Million in 2020.

b. Global hydrolyzed wheat protein markets are expected to grow at a compound annual rate of 4.5% between 2019 and 2025, reaching USD 233.1 million in 2025.

b. With a 29.8% share in 2019, North America was the dominant market for hydrolyzed wheat proteins. This can be attributed to the increasing geriatric population, improved consumer lifestyle and increased awareness about healthy food choices.

b. Archer Daniels Midland, MGP Ingredients, Cargill Inc., Agridient; Manildra Group and Crespel & Deiters GmbH & Co. KG are some of the key players in the hydrolyzed Wheat Protein Market.

b. The market growth is being driven by the rising demand for plant-based diet products and technological advances in personal care products.

Up Market Research published a new report titled “Hydrolyzed Wheat Protein Market research report which is segmented by Distribution Channel (Offline, Online), by Application (Food & Beverages, Personal Care), By Players/Companies Archer Daniels Midland; MGP Ingredients; Cargill Inc; Agridient; Manildra Group; Crespel & Deiters GmbH & Co KG; AB Amilina; and Roquette”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Hydrolyzed Wheat Protein Market Report Segments:

The market is segmented by Distribution Channel (Offline, Online), by Application (Food & Beverages, Personal Care).

Hydrolyzed Wheat Protein Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Hydrolyzed Wheat Protein Market

Overview of the regional outlook of the Hydrolyzed Wheat Protein Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Hydrolyzed Wheat Protein Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Hydrolyzed Wheat Protein Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Offline

                2. Online

                1. Food & Beverages

                2. Personal Care

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Hydrolyzed Wheat Protein Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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Reasons to Purchase the Hydrolyzed Wheat Protein Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.