Global Home Fragrance Market by Product (Sprays, Candles) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Industry Insights

Global home fragrance market was worth USD 6.7 billion in 2018. It is projected to grow at a 4.4% CAGR between 2019 and 2025. Market growth can be attributed to rising consumer demand to mask unpleasant odors.

Global demand for custom products drives the market. Yankee Candle, for example, allows customers to choose a scent and have a quote or picture printed on the packaging. Manufacturers also offer customized options such as wooden candle wicks with printed colors and containers made from metals, barks and concrete to add an attractive touch to your home decor.

Himalayan Trading Post, for example, has started to use metal pots and wooden trays to prolong the shelf life of their fragrance products. Ikea and byredo collaborated to create new fragrances that can relate to consumers' emotions. Saje Natural Wellness offers ultrasonic diffusers that allow consumers to set the timer.

The demand for these products has increased due to a growing market for air care and consumer preference for pleasant smells in their environment. The market will continue to grow due to the growing demand for home aromatherapy. Spas will use scented candles more often than any other fragrances due to their lead-free wick and non-toxic features.

Due to their high disposable incomes and increased urbanization, countries like the U.S., India, and China saw an increase in home fragrance demand. The market is growing due to the increased number of online and retail outlets.

In the last few years, living standards have improved in China. According to China's National Bureau of Statistics (NBS), the per capita disposable income in 2017 was USD 4,099. These statistics provide lucrative opportunities to grow the domestic fragrances market and contribute to the growing popularity of the global industry.

Product Insights

Spray dominated the global market in 2018, with a revenue of USD 2.25 billion. Sprays are less expensive than other products and come in a variety of variants, such as rose, jasmine and lavender. They also have a range of features that can be customized to meet the needs and preferences of customers. Godrej Aer Magic Spray, for example, is an adjustable refilled spray that can be set with four different scents in a matter of minutes.

Diffusers will see the largest growth, at 4.1% CAGR, from 2019 to 2025. Many startups, such as Otherland, are creating scented candles. Because they can provide special occasion aroma, the demand for fragrant candles is growing.

Distribution Channel insights

The largest share, 51.5%, was held by hypermarkets and supermarkets in 2018. This segment is gaining popularity due to its advantages of scanning the product prior to purchase, which influences the buyer's decision and the presence of a store associate who assists them in choosing the right product. The organized retail sector has made it easier to find consumer goods products. This will likely increase the appeal of the global home fragrance industry.

The online distribution channel is expected grow at a 5.1% CAGR between 2019 and 2025. Companies are looking to reach a wider consumer base by partnering with online retailers and introducing their eportals to Amazon, Walmart, and Amazon.

Regional Insights

Europe was responsible for 32.3% of the total revenue in 2018. The largest revenue share of 32.3% was held by Europe in 2018. This is due to increased demand for home fragrances. The availability of home fragrance has increased in Europe due to a rise in the number and quality of manufacturers and sellers. ESTEBAN Paris, a company that refills scented candles, has found a way to extend the candles' life span.

Asia Pacific will be the fastest-growing regional market, with a CAGR estimated at 4.7% during the forecast period. This is due to increased awareness, disposable income and concerns about indoor air quality. These products are more popular because of the improvement in their quality of life. This is due to an increase in middle class populations.

Aroma Cent, a company based in India, makes high-end scent machines that can scent the air using high-performance technology. Air Pro Aroma diffuser, one of the main products, uses real-time atomization technology to quickly fill the room with ultrafine mist.

Insights on the Home Fragrance Market

Reckitt Benckister, Procter and Gamble, Seda France, Inc., S. C. Johnson & Son, Inc., Voluspa, Newell Brands, 3M company, Scent Air, Esteban Paris, and Korona Candles S.A. are key players in this market. Manufacturers have the opportunity to meet their customers' needs through a variety of home fragrances, due to improvements in lifestyle and increasing concerns about indoor air quality.

To make sure that these products are available to customers, major market players conduct research and development. They also manufacture a range of home fragrances that can restore the essence of the aroma.

The Report Covers Certain Segments

This report provides a forecast of revenue growth at the national, regional, and global levels. It also analyzes the most recent industry trends in each sub-segment from 2015 to 2025. Up Market Research has divided the global home fragrance market report by product, distribution channel and region.

• Product Outlook (Revenue USD Million, 2015-2025)

  • Sprays

  • Diffusers

  • Candles

  • Other

• Distribution Channel Outlook (Revenue USD Million, 2015-2025)

  • Supermarkets and Hypermarkets

  • Convenience Stores

  • Online

• Regional Outlook (Revenue USD Million, 2015-2025)

  • North America

    • The U.S.

  • Europe

    • The U.K.

    • France

  • Asia Pacific

    • India

    • China

  • Central & South America

  • Middle East & Africa

Up Market Research published a new report titled “Home Fragrance Market research report which is segmented by Product (Sprays, Candles), By Players/Companies Inc; Voluspa; Newell Brands; 3M company; Scent Air; Esteban Paris; and Korona Candles SA Improvement in the lifestyle of consumers and growing concerns over indoor air quality and surroundings provide manufacturers an opportunity to fulfil their needs by making various home fragrances available to consumers, Reckitt Benckister; Procter and Gamble; Seda France, Inc; S C Johnson & Son”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Home Fragrance Market Report Segments:

The market is segmented by Product (Sprays, Candles).

Home Fragrance Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Home Fragrance Market

Overview of the regional outlook of the Home Fragrance Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Home Fragrance Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Home Fragrance Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Sprays

                2. Candles

7. Market scenario by region, sub-region, and country.
8. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
9. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
10. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Home Fragrance Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Home Fragrance Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.