Global Hibiscus Flower Powder Market by Nature (Conventional, Organic), by Application (Food & Beverages, Personal Care & Cosmetics, Pharmaceuticals) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global hibiscus powder market was valued at USD 113.3million in 2019. It is projected to grow at a compound annual growth rate (CAGR of 7.2%) between 2020 and 2027. It has natural exfoliating and anti-inflammatory properties that make it a valuable raw material for organic and non-toxic cosmetics. The market for hibiscus powder is expected to grow due to increased demand for soaps, shampoos, conditioners, masks. lotions, creams, and other cosmetic products.

Numerous conditions have been treated with hibiscus by many cultures. Egyptians used hibiscus tea to lower their body temperature, treat nerve and heart diseases, and to diuretize to increase urine production. In Africa, hibiscus powder was traditionally used to treat constipation, liver disease and cancer. High blood pressure is one of the most prominent benefits of hibiscus. Recent research shows promise that hibiscus flower powder can lower blood pressure and cholesterol.

India is one of India's key cultivators of hibiscus plants, and there are over 70 varieties that can be safely consumed by humans. The product is used in this region to treat hair-related issues. It is anticipated that the commercialization of this sector will have a positive effect on growth. This allows the product to be used in a variety of personal care products like soaps and shampoos.

Hibiscus flower powder can be helpful in fighting various diseases such as diabetes and inflammation. The antimicrobial properties of hibiscus flowers extract have been shown to reduce the risk of many infectious diseases. The market is expected to grow due to the increasing use of hibiscus powder in diabetes treatment medications.

The market's major challenges include a lack of skilled labor, low raw material availability, and poorly managed growth. But, cultivators will likely choose hibiscus production due to the growing popularity of the product in this end-use segment.

Market growth is expected to be driven by the rising popularity of hibiscus powder as an ingredient in herbal drinks and mix. End-users have become accustomed to the taste, texture and flavor of hibiscus-based foods and beverages. This will support the market growth for hibiscus powder over the forecast period.

Application Insights

Food and beverages accounted for 46.3% global revenue share in 2019 and led the hibiscus powder market. The product's wide range of applications for making cocktails, sector puddings jelly, juice and jams will be a key driver of the segment's highest market share. Product demand is expected to rise as a result of growing consumer interest in various packaged food products.

Hibiscus is a medicinal plant that is rich in phytochemicals. It is well-known for its delicacy, medicinal and nutritional qualities. Market growth for hibiscus powder will be influenced by the increasing importance of natural ingredients in modern pharmaceutical and nutraceutical sectors.

Because of growing demand for natural and organic cosmetic products such as soap, lip balms, shampoos and conditioners, the cosmetics market is expected to grow at a significant rate over the forecast period. The growth of personal care businesses in developing countries is expected to be supported by these companies.

Nature Insights

The market share for hibiscus powder was dominated by the conventional segment, which accounted for more that 76.9% in global revenue. These products are affordable and readily available, which will drive demand. There are companies that offer hibiscus extract-based flavoring agents that can be used to flavor juices, smoothies, or other icy beverages.

From 2020 to 2027, the organic product market for hibiscus powder is expected to grow at 7.9%. Organic products are increasingly in demand due to growing concerns about the harmful effects of chemicals found in conventional products. Organic products are eco-friendly because they can eliminate the risk of soil and underwater contamination.

The natural colorant of hibiscus flowers is hibiscus powder. According to the study, hibiscus powder sales will increase by 2020. Organic varieties are expected to gain more market share.

Organic labeling is becoming more important in the pharmaceutical and nutritional sectors due to rising awareness about the dangers of chemical used in cultivation, manufacture, and processing of these products. This will support the growth in the market for hibiscus powder.

Regional Insights

North America was the dominant market for hibiscus powder in 2019, accounting for more than 34.5% global revenue share. The key drivers of market growth in North America are the large demand from the food, beverage, pharmaceutical, and personal care industries.

Canada and the United States are two of the largest importers of organic products. New opportunities for growth are likely to be created by medical innovations that use natural ingredients in drug manufacturing. In the next few years, product consumption will rise due to increased consumer awareness about product benefits.

Asia Pacific is expected to be a key region for the production of this product. The region's favorable climate for hibiscus cultivation and large cultivation areas are expected to fuel the demand for hibiscus powder.

The product is likely to be marketed in new markets due to the rapid population growth and increasing spending by consumers in the region on personal care products. Product demand is expected to rise due to the region's rapid growth in the food and beverages processing industry.

Market Share Insights & Key Companies

There are many small vendors in the hibiscus powder industry that cater to local markets. Industry growth is expected to be aided by increased efforts of manufacturers to sell their products in supermarkets and online retailers. The industry will benefit from R&D efforts by users to develop innovative products that attract consumers' attention and offer additional product benefits.

Manufacturers are likely to focus their attention on Asian countries, including India, China Thailand, South Korea and Japan. This is because the demand for hair and skin care products is growing at an alarming rate. Manufacturers will have to be more creative in developing products due to the high demand from young people in these countries for innovative cosmetics and personal care products. The market leader in hibiscus powder is:

• Bio Organic

• Herbeno Herbals

• The Republic of Tea

• Traditional medicinal herbs

• Bio Actives

• Wild Hibiscus Flower Co.

• Rena Beverage Solutions

• Fortune Health Care

Up Market Research published a new report titled “Hibiscus Flower Powder Market research report which is segmented by Nature (Conventional, Organic), by Application (Food & Beverages, Personal Care & Cosmetics, Pharmaceuticals), By Players/Companies Bio Actives, Rena Beverage Solutions, Bio Organic, Herbeno Herbals, Fortune Health Care, Traditional Medicinals, Wild Hibiscus Flower Co, The Republic of Tea”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Hibiscus Flower Powder Market Report Segments:

The market is segmented by Nature (Conventional, Organic), by Application (Food & Beverages, Personal Care & Cosmetics, Pharmaceuticals).

Hibiscus Flower Powder Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Hibiscus Flower Powder Market

Overview of the regional outlook of the Hibiscus Flower Powder Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Hibiscus Flower Powder Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Hibiscus Flower Powder Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Conventional

                2. Organic

                1. Food & Beverages

                2. Personal Care & Cosmetics

                3. Pharmaceuticals

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Hibiscus Flower Powder Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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Reasons to Purchase the Hibiscus Flower Powder Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.