Global Herbal & Organic Mascara Market by Distribution Channel (Online, Offline), by Product (Gel/Cream, Liquid) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Industry Insights

Global herbal and organic mascara markets were valued at USD 109.4 millions in 2018. The market is expected to grow at a 5.3% CAGR during the forecast period. The growth is expected to be driven by rising demand for organic and natural cosmetics, as well as awareness of the negative effects of synthetic mascara.

Market growth is expected to be buoyant by the rising influence of social media marketing, and online beauty influencers, on millennials. To promote new organic and herbal mascara products, many manufacturers turn to social media platforms, makeup artists, beauty bloggers, and vloggers. Mass-market brands prefer celebrity endorsements. Revlon added Gwen Stefani (an American singer) to its roster of brand ambassadors in 2017. These promotional strategies are expected to increase sales of organic cosmetics, including mascaras.

Before buying a product, consumers look at features like lash volume, lengthening, thickening, curling, and thickness. Manufacturers pay attention to the type of mascara brushes that meet these requirements. Consumers love thickening and curling mascaras because they give lashes a fuller, thicker look. Manufacturers have created innovative mascaras that are water-proof and do not clump. Companies like Palladio Beauty and Skin2Spirit make waterproof organic and herbal mascaras.

The demand for natural clear mascara will rise with the increasing popularity of false eyelashes, which can be used to create fuller and more natural looking eyelashes. Innovations in mascara wands allow for simple and hassle-free product application. The popularity of organic and herbal mascaras from high-end brands is expected to grow rapidly due to the rapid growth of the female cosmetic and fashion industries.

The demand for organic and herbal mascaras will rise due to a growing preference for organic and natural products that avoid the harmful effects of chemicals. The demand for natural eye makeup products will rise due to the rising number of people who wear contact lenses and the risk of developing eye infections from them.

Product Insights

In 2018, liquid mascara held the largest market share, with more than 70%. It is also available in both water-based and water-resistant versions. The liquid sticks well to the eyelashes, so it stays longer. This segment is driven by its easy application. To meet the growing demand, manufacturers focus on product innovation. Inika, for instance, launched three new mascaras in February 2019 with natural and vegan ingredients. They were called The Mascara Bold Lash and Curvy Lash.

The fastest CAGR for gel/cream-based mascaras is 5.5% between 2019 and 2025. The demand for natural mascaras based on gels will rise due to the growing demand for naturally enhanced eyelashes. The demand for liquid mascaras is expected to rise due to their stress-free application, which is better than false eyelashes. To meet the growing demand, companies are focusing on creating new cream-based and gel-based organic mascaras. The Body Shop International Limited offers a natural Brow & Lash gel, which provides enhanced lashes.

Distribution Channel Insights

The highest market share for herbal and organic mascaras was more than 80% through offline distribution channels in 2018. The offline market includes hypermarkets and supermarkets as well as conventional stores. This segment is expected to grow rapidly due to the increasing number of outlets that sell cosmetic products in different varieties. In 2019, Milk Makeup launched a water-proof natural mascara that they sold through Sephora stores in the U.S.

The fastest CAGR for online distribution channels is 6.1% between 2019 and 2025. Online channels offer a greater product selection and easy access to product details and customer reviews. The segment is expected to grow due to the availability of organic and herbal mascaras from different international manufacturers, as well as the advantages of doorstep delivery and direct selling (offer discounts and offers) that can be accessed.

Regional Insights

In 2018, North America accounted for 35.1% of the market. The region's demand for organic and herbal mascara is expected to grow due to rising demand for color cosmetics and eye makeup. The U.S. and Canada are expected to increase awareness about the benefits of natural and organic cosmetics. The market for all-natural, gel-based mascaras will continue to grow in the coming years due to high demand.

Asia Pacific is expected to experience the fastest CAGR over the forecast period due to growing awareness about the latest fashion trends and preference of organic and herbal cosmetics. The region's market will grow due to rising awareness about physical appearance, including in India, China and Malaysia. Marketers are promoting innovative cosmetics, such as organic and herbal mascaras, for daily use.

Market share in Herbal and Organic Mascara

Ecco Bella, Ulta Beauty, Inc., Lotus Herbals Limited, Odylique, JOSIE MARAN COSMETICS, Au Naturale, Llc, RMS Beauty, Endlessly Beautiful, Skin2Spirit, and EVXO Cosmetics are key market players. To gain more market share globally, market leaders focus on product innovation. Endless Beautiful, for example, introduced a new color called Very Brown to their range of organic mascara products. It is 100% natural and made from only natural ingredients.

The Report Covers Certain Segments

This report predicts revenue growth at the global, regional and country level. It also provides analysis of industry trends and potential opportunities in each sub-segment from 2015 to 2025. Up Market Research has divided the global herbal and natural mascara market report by product, distribution channel and region.

• Product Outlook (Revenue USD Million, 2015-2025)

  • Liquid

  • Gel/Cream

• Distribution Channel Outlook (Revenue USD Million, 2015-2025)

  • Offline

  • Online

• Regional Outlook (Revenue USD Million, 2015-2025)

  • North America

    • U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa (MEA)

Up Market Research published a new report titled “Herbal & Organic Mascara Market research report which is segmented by Distribution Channel (Online, Offline), by Product (Gel/Cream, Liquid), By Players/Companies Lotus Herbals Limited, EVXO Cosmetics Leading market players focus on product innovation to gain greater market share at a global level For instance, Au Naturale, Llc, RMS Beauty, JOSIE MARAN COSMETICS, Endlessly Beautiful, Endless Beautiful launched a fresh new color called Very Brown in their line of organic mascara products The product is made with 100% natural ingredients and contains no artificial colors, Ecco Bella, Ulta Beauty, added preservatives or fragrances, Odylique, Skin2Spirit, Inc”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Herbal & Organic Mascara Market Report Segments:

The market is segmented by Distribution Channel (Online, Offline), by Product (Gel/Cream, Liquid).

Herbal & Organic Mascara Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Herbal & Organic Mascara Market

Overview of the regional outlook of the Herbal & Organic Mascara Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Herbal & Organic Mascara Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Herbal & Organic Mascara Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Online

                2. Offline

                1. Gel/Cream

                2. Liquid

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Herbal & Organic Mascara Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
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Reasons to Purchase the Herbal & Organic Mascara Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.