Global Hand Wash Market by End Use (Commercial, Residential) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global hand washing market was valued at USD 6.55 Billion in 2019. It is expected to grow significantly over the forecast period. The market is driven by increasing awareness about the importance of hand hygiene in infection prevention. A rise in influenza-like diseases such as COVID-19 has raised awareness about the importance of hand washing practices. Market leaders have set the standard for handwashing habits by insisting on frequent handwashing.

Numerous renowned healthcare institutions have proven that hand washing reduces germ transmission. The Centers for Disease Control and Prevention (CDC), recommends that you wash your hands regularly with soap and water. Regular cleaning will reduce the amount of germs and chemicals in your hands. Based on a February 2020 research by the Massachusetts Institute of Technology (MIT), it was found that increasing hand washing rates at 10 of the top airports around the world could reduce the spread of many diseases.

It is one of the best ways to prevent common infections and diseases. Because our hands are constantly used to touch other people and objects, we need to ensure that our hands are clean.

Consumers are increasingly using hand wash products because they have proven to be more effective at deep hand cleaning than other alcohol-based disinfectants. A U.S. Department of Health & Human Services (HHS) study found that hand sanitizers may reduce the amount of microbes in hands under certain conditions. However, they don't eliminate all germs such as norovirus, cryptosporidium and Clostridium difficile which can cause severe diarrhea. However, hand washing reduces the amount of germs, pesticides and dirt from the hands.

Hand wash product manufacturers have always tried to appeal to large consumers by including organic, plant-based ingredients in their products. The Caldrea Company's Mrs. Meyers Clean Day liquid soap is made with essential oils, olive oil, and aloe vera. It also has a clear floral scent such as rose and lavender. This is in line with the increasing acceptance of natural products in other industries such as the food and beverage industry and personal care industry. Organic has also been a key factor in driving these products' sales.

Distribution Channel Insights

With more than 39.0% of the total revenue in 2019, hypermarkets were the most dominant distribution channel. These stores are popular and located in central areas of the city, which attracts a lot of customers. These stores are popular with consumers who visit them on weekends or holidays to do full-fledged home shopping. They also sell skincare and personal hygiene products.

Walmart Inc., Costco Wholesale Corporation and Target Corporation are some of the largest retail giants in the market. To increase their customer base, they are expanding their store locations in lucrative markets like India, U.K. China and India. According to Target Brands, Inc., seven additional stores will be added to the U.S. by 2021. In the near future, hypermarkets will be expanded by the addition of more offline stores.

The convenience of e-commerce will allow it to grow at 7.7% CAGR between 2020 and 2027. A wide variety of handwash products, with great pricing and discounts, is key to segment growth. Manufacturers are now able to sell their products online through retailers like Amazon and JD.com worldwide due to increasing internet penetration and the high use of mobile phones for shopping online.

End-use Insights

The handwash market was dominated by the commercial category, which accounted for over 61.0% of global revenue in 2019. The growth of the segment is being driven by an increasing number hospitals, healthcare centers and restaurants. Healthcare professionals have been known to wash their hands after each patient is treated.

From 2020 to 2027, the residential segment will grow at 6.2%. Food contaminated by bacteria can cause gastrointestinal problems and increase the chance of getting sick. This can also cause respiratory infections and illnesses, such as adenovirus or hand-foot-mouth infection. Reckitt Benckiser and Unilever, Amway and Procter & Gamble are all known for marketing and advertising their products based on these scenarios. This has helped to boost the segment's growth.

Regional Insights

Asia Pacific held the largest share, with more than 32.0% of all global sales in 2019. The market's growth is being driven by the increasing incidence of influenza-related diseases in the region. A December 2017 Centers for Diseases Control and Prevention report shows that influenza-related deaths have been on the rise in Southeast Asian countries like Indonesia, Malaysia and Thailand. Regular hand washing and proper hand cleaning can greatly reduce the chance of contracting these contagious diseases.

Europe is expected to grow at a 6.6% CAGR from 2020-2027 due to the shift in consumer attitudes towards hygiene and overall health following recent COVID-19 outbreaks. This region is also prone to H1N1 and avian flu, which has significantly increased the demand for handwash products.

Market Share Insights & Key Companies

Global markets have been marked by multi-national and regional companies. To capture maximum market share and increase their customer base around the world, major manufacturers are embracing a variety of market strategies. These include the expansion of distribution channels and innovative social concern strategies.

Unilever's brand Lifebuoy, which is a hand care product company, has focused on encouraging handwashing behavior changes. By 2020, the company hopes to promote handwashing in all 29 countries of Asia, Africa and Latin America. These practices have led to increased awareness of handwash products in rural and suburban areas of these countries. This will increase product demand. The following are some of the major players in the market for hand washing products:

• Unilever

• Procter & Gamble

• Johnson & Johnson Services, Inc.

• Reckitt Benckiser

• Lion Corporation

• The Caldrea Company

• Henkel Corporation

• 3M

• Medline Industries, Inc.

• Amway

Up Market Research published a new report titled “Hand Wash Market research report which is segmented by End Use (Commercial, Residential), By Players/Companies Amway, The Caldrea Company, Lion Corporation, Unilever, Johnson & Johnson Services Inc, Henkel Corporation, Medline Industries Inc, 3M, Reckitt Benckiser, Procter & Gamble”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Hand Wash Market Report Segments:

The market is segmented by End Use (Commercial, Residential).

Hand Wash Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Hand Wash Market

Overview of the regional outlook of the Hand Wash Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Hand Wash Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Hand Wash Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Commercial

                2. Residential

7. Market scenario by region, sub-region, and country.
8. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
9. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
10. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Hand Wash Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
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• Understanding Competition Scenario
• Product & Brand Management
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• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Hand Wash Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.