Global Hand Sanitizer Market by Product (Foam, Liquid, Gel) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global hand sanitizer sales were valued at USD 2.77 billion in 2019. They are expected to increase at a compound annual rate (CAGR), of 22.6% between 2020 and 2027. The market is expected to be driven by a shift in consumer preference toward convenient hygiene products. The market for hand sanitizer has been boosted by the COVID-19 pandemic that occurred at the beginning 2020. Due to the rapid spread of the virus, the demand for hand hygiene products has outstripped the supply. This outbreak has made it more important for consumers to practice hand hygiene and is a major driver of the market.

Hand sanitizers are more effective than traditional hand washing products because they don't require water. Henkel Corporation and Unilever, as well as Procter and Gamble, have offered hand sanitizers packaged in handy packaging. These products can be easily carried in a purse or pocket. These factors have increased the market's scope.

Survey results show that hand sanitizer is preferred by 77.0%, with 23.0% not using it. 37% of male users and 62% of female users are in favor of hand sanitizer. Key manufacturers are expanding their product lines to increase market share and awareness. According to findings from 2017, 62.0% claimed that they used Dettol hand soap, 21.0% said Lifebuoy, 17.0% used Himalaya hand soap, and 21.0% claimed to have used Lifebuoy hand soap.

Hand hygiene is becoming more prominent due to its importance in preventing the spread of nosocomial infection. Hand hygiene is a key component of personal care. This has led to the rise in popularity of hand sanitizers. The government encourages the use of personal care products to help consumers avoid potential health problems. The WHO and FDA, for example, have taken steps to raise awareness about hand hygiene and the dangers associated with it.

The rise in popularity of online advertising and social media has also exposed people to recent trends in personal care and hygiene. This is also increasing the use of hand sanitizers among customers. This allows people to be exposed to information about cleansers, healthy lifestyles, and other relevant topics. Consumers are increasingly aware of the importance of basic hygiene and companies like Hindustan Unilever and Reckitt Benckiser Group plc are leading the charge.

In many ways, hand sanitizers are a benefit to consumers. It is convenient and easy to use. This product is also proven to reduce the risk of respiratory and gastrointestinal infections. Hand sanitizers contain ingredients that reduce skin irritation and dryness, which is a significant improvement over hand washing. Studies show that hand sanitizers can be used in classrooms to reduce absenteeism due to illness by as much as 20%. The use of chemicals that can cause allergies in some people can hinder the growth of this market. Companies will be able to innovate and introduce natural ingredients into the manufacture of hand sanitizers. This will increase consumer trust.

Product Insights

With a market share of over 49.0%, the gel-based hand sanitizer category dominated in 2019. Gel sanitizers tend to be thin and watery in their formulations, which makes them easy to spread and penetrate the skin to kill the majority of bacteria. This segment has seen rapid growth in recent years due to its easy availability and accessibility. Different ways the product reduces microbial populations. The market for hand sanitizers is growing because of the availability of different fragrances. Himalaya Wellness, for example, has introduced new hand sanitizers in 2017 in fruit flavors, including green apple, litchi and orange.

With a CAGR of 23.1% based on revenue, the foam-based hand sanitizer market is expected to be the dominant segment. This will take place between 2020 and 2027. Because it penetrates the skin and stays there for longer periods of time, the product is rising in popularity. Foam-based sanitizers are easy to apply on the hands. They don't need to be rubbed off, so they save time. Because of its ease-of-use, this product will see a rise in demand. Arrow Solutions introduced KR10 Hand Sanitizer Foam in April 2018. This foam is an alcohol-free, non-toxic product that can be used frequently.

Distribution Channel Insights

The market's largest share was held by hypermarket and supermarket channels, which accounted for more than 39.3%. There has been an increase in distribution of hand sanitizers among supermarkets and hypermarkets in various regions. This channel allows consumers to scan the product before they buy, which makes it easier for them to choose the right product. This channel is also faster than online channels that require consumers to wait for delivery.

Due to digital media and marketing, the online distribution channel will experience a 23.2% CAGR from 2020-2027. The market for online sales channels has grown significantly over the past three to four year due to increasing internet penetration in countries like India, China and Mexico. Online retailers such as Amazon, Walmart, Alibaba, and other service providers, are also focusing on continuous availability of personal-care products around the world. In developed countries like the U.S., Germany and U.K, online retail channels are used extensively to purchase consumer goods and unique personal products. Over the forecast period, it is expected to become a reliable revenue-generating source for these product types. Manufacturers are being compelled to change their retail strategies in these emerging countries due to the promising growth of e-commerce platforms, such as China and India.

Regional Insights

North America was the dominant market, accounting for 32.2% of the total revenue in 2019. The market is expected to grow due to growing concern about hygiene and health maintenance among the majority of the population. The market is growing due to increased product availability and penetration through both online and offline channels. The highest penetration of various forms of hand sanitizers, such as spray, spray, foam, gel, and wipes, is seen in this region, which has a higher number of market players. The U.S. is the market leader with more consumers willing to spend on personal hygiene and personal care products.

Asia Pacific will see the highest CAGR of 23.5% between 2020 and 2027. This is due to consumers' increasing awareness of hygiene. There are many innovative products on the market for personal hygiene and personal care. They also emphasize convenience. Online shopping is expected to continue to drive the demand for hand soaps in the future. Online websites like Amazon, Flipkart and Grofers offer different kinds of hand hygiene products.

Market Share Insights & Key Companies

This market is extremely competitive. To meet the growing demand for hand soaps, companies are increasing their production and implementing new technologies. The market leader in hand sanitizers is:

• Reckitt Benckiser Group plc

• Procter and Gamble

• Himalaya Drug Company

• GOJO Industries, Inc.

• Henkel AG and Company

• Unilever

• Vi-Jon

• Chattem, Inc.

• Best Sanitizers, Inc.

• Kutol

Up Market Research published a new report titled “Hand Sanitizer Market research report which is segmented by Product (Foam, Liquid, Gel), By Players/Companies Vi-Jon, GOJO Industries Inc, Best Sanitizers Inc, The Himalaya Drug Company, Procter and Gamble, Reckitt Benckiser Group plc, Unilever, Chattem Inc,  Henkel AG and Company, Kutol”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Hand Sanitizer Market Report Segments:

The market is segmented by Product (Foam, Liquid, Gel).

Hand Sanitizer Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Hand Sanitizer Market

Overview of the regional outlook of the Hand Sanitizer Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Hand Sanitizer Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Hand Sanitizer Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Foam

                2. Liquid

                3. Gel

7. Market scenario by region, sub-region, and country.
8. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
9. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
10. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Hand Sanitizer Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Hand Sanitizer Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.