Global Face Bronzer Market by End User (Men, Women), by Product Type (Cream/Liquid, Powder) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Industry Insights

Global face bronzer sales were valued at USD 11.9 million in 2018. They are expected to grow at a healthy CAGR during the forecast period. Cosmetics used to highlight and enhance facial features are known as face make-up. Face bronzer is used to contour and highlight facial features. This product conceals imperfections such as wrinkles, pores and freckles. The demand for certain face cosmetics such as blushers and bronzers is increasing due to increased awareness of cosmetic products.

People are increasingly looking for skin-care products that have anti-inflammatory and anti-septic properties. This is due to the sensitive skin of many Asian and American women. Due to the potential side effects of synthetic ingredients in cosmetic products, organic and natural bronzers have seen a significant increase in demand. Companies like Onlynaturals in England or LoveLula in the U.K. make most of their income from natural cosmetics for face makeup, such as blushers and bronzers.

According to recent studies, women are more conscious of their appearance and will choose products that enhance their natural beauty or highlight certain facial features. Due to the increasing number of women working in corporate settings, there has been an increase in demand for cosmetic products. This product is popular among working class women because they are required to appear professional and attractive in the corporate world. The popularity of bronzers has been influenced by the use of BB creams and CC creams with highlighters.

Face bronzers are in high demand among young people due to their glamorous marketing and constant product innovation. The demand for contouring products that reduce the size of the forehead, nose and jawline as well as give the face a bronze appearance is increasing. The market will be influenced by the growing trend of different facial looks among young people.

Product Type Insights

This market can be divided into three types based on product type: Powder, Cream/Liquid and Stick. It is expected that the cream/liquid bronzer will see significant growth. Powder and stick are next. Because liquid can be applied with spray, and then brushed to contour, it is a time-saving and convenient process. Women are more satisfied with liquid spray because it lasts longer and has a consistent texture.

Powder held the largest market share for face bronzers in 2018, and it is expected to grow to USD 11.2 billion by 2025 due to its low price. Although the powdered product is more versatile than the liquid spray, it still holds the largest market share. It is an old method of using face bronzing powder to highlight the skin and is easily accessible by most people.

End User Insights

Based on end user, the market can be divided into men and women. In 2018, the market share for women was highest. This is due to women's high participation in beauty and personal care products. The demand for cosmetics for the face is increasing in Asia Pacific due to the increase in disposable income. Women have long been associated with beauty, both in film and in beauty contests around the world. This has influenced women around the world to purchase make-up products.

Due to the increasing use of make-up products worldwide, the men's segment will see significant growth. Because of the differences in skin types, these products can be made in different ways. The popularity of male grooming products has increased dramatically, which has encouraged men to be more involved in their appearance. Men are encouraged to care for their skin and pay attention to how they appear on-screen and off-screen due to the growing demand for male actors and models in the film industry. Men are now more likely to use blushers and bronzers, which has fueled the demand for these products.

Regional Insights

Asia Pacific accounted for 24.4% of the total market share in 2018. Due to the region's growing disposable income and better living standards, Asia Pacific remained the largest market at 24.4% in 2018. The market has seen positive growth due to the growing population of these countries as well as increased imports natural and organic cosmetic products.

Europe is the largest market share and will see the highest CAGR at 9.6% during the forecast period. North America's market is expected to experience significant growth over the next few years. The largest market share was held by this region in the face bronzing segment. This, in turn, contributes to the North American market's growth. Due to their booming film and small-screen industries, Canada is expected to be the largest market for the product.

Market Share Insights for Face Bronzers

Strategy implementation involves key players such as mergers or partnerships that expand their product range and keep them in the market. Amcor Limited and Bemis Company Inc. approved in August 2018 a definitive agreement that saw Amcor Limited acquire Bemis Company Inc.

North American manufacturers are focused on high-quality products and improving their manufacturing techniques. This market is home to major companies that focus on increasing profitability through well-planned supply chains strategies and the introduction of cost-effective packaging materials. This has led to an increase in their business in the region.

Chanel, Este Lauder Companies and Tom Ford are key players in the global market.

The Report Covers Certain Segments

This report predicts revenue growth at all levels: global, regional, country, and international. It also provides analysis of industry trends for each sub-segment from 2015 to 2025. Up Market Research divided the global face bronzer market report by product type, end users, and location.

• Product Type Outlook (Revenue, USD Billion, 2015 - 2025)

  • Powder

  • Cream/Liquid

  • Stick

• End User Outlook (Revenue, USD Billion, 2015 - 2025)

  • Men

  • Women

• Regional Outlook (Revenue USD Billion, 2015-2025)

  • North America

    • U.S

  • Europe

    • U.K.

    • Germany

  • Asia Pacific

    • China

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa

Up Market Research published a new report titled “Face Bronzer Market research report which is segmented by End User (Men, Women), by Product Type (Cream/Liquid, Powder), By Players/Companies LORAC, Chanel, AVON, Jane Iredale, Bourjois (Coty), Elizabeth Arden (Revlon), Benefit (LVMH), Tom Ford, Vita Liberata, NARS Cosmetics, MAC Cosmetics, Este Lauder Companies, Bobbi Brown”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Face Bronzer Market Report Segments:

The market is segmented by End User (Men, Women), by Product Type (Cream/Liquid, Powder).

Face Bronzer Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Face Bronzer Market

Overview of the regional outlook of the Face Bronzer Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Face Bronzer Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Face Bronzer Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Men

                2. Women

                1. Cream/Liquid

                2. Powder

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Face Bronzer Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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• Correctly Positioning New Products
• Market Entry Strategies
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Reasons to Purchase the Face Bronzer Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.