Global Customized Premixes Market by Form (Liquid, Powder), by Nutrient (Vitamins, Minerals) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global customized premixes market was worth USD 1.39 billion in 2019. It is projected to grow at a compound annual rate (CAGR of 6.4%) between 2020 and 2027. The industry is expected to grow due to rising demand for vitamins and minerals-enriched foods as well as a growing health consciousness. A custom mix of dry or liquid nutrients that includes a variety of nutrients such as vitamins and minerals, nutraceuticals, fibers and nucleotides is called customized premixes. Due to the increasing popularity of sports drinks and energy drinks, the demand for customized premixes is growing at a rapid pace.

The U.S. consumer is very health-conscious. Therefore, the demand for functional drinks enriched with nutrients such as vitamins, minerals and nucleotide is high. The most consumed functional beverages in the country are energy and sports drinks.

Due to their health benefits, there has been an increase in consumption of nutritional supplements due to rising healthcare costs and the increased prevalence of chronic illnesses. Vitamins and minerals are vital for many health functions such as supporting healthy immunity and hormonal balance, bone health, and regulation of metabolism.

As nutritional deficiencies vary from person to person, there is a greater demand for customized nutrition. Consumers are used to being able to access customized and on-demand services. The industry is expected to grow significantly due to the increase in personalization on-demand.

Increased investment in R&D to develop products that meet specific requirements and fortify them accurately has led to high product costs, which in turn has hampered industry growth. Inaccurate labeling and problems related to color, texture, or flavor will be a problem for the market players, which in turn could impact product demand.

Nutrient Insights

The industry's largest segment, vitamins-based nutrients, accounted for 36.0% of global revenue in 2019. It is expected that the growth of this segment will be accelerated by the widespread use of vitamin premixes in a wide range of applications including beverages, cereals, and infant nutrition.

Due to its increasing incorporation in dairy products and cereal products such as yogurt, cream cheese, milk, cream cheese, and oatmeal, the minerals-based nutrition segment will likely see significant growth over this forecast period. Minerals have many health benefits including bone health, nerve transmission and muscle contraction. They also regulate blood pressure regulation and improve immune system health.

Market growth will be aided by the increasing use of amino acid in applications such as dietary supplements, infant nutrition (clinical nutrition and dietetics), animal feed, and pharmaceuticals. Histidine, methionine and lysine are some of the essential amino acid used in end-use products such as pharmaceuticals, animal feed, and dietary supplements.

The increasing demand for food supplements, specialty nutrition products and energy drinks is expected to drive steady growth in nutraceuticals-based premixes over the next few decades. Consumers are more likely to consume nutraceuticals due to rising disposable income and a shift towards healthier diets.

Form Insights

The industry's largest segment, the powder-based premixes sector, accounted for over 57.0% of global revenue in 2019. Premixes in powder form are preferred to liquid ones due to their superior benefits such as cost-effectiveness and convenience, flexibility, stability, packaging, and stability. Powder premixes can also be used to make large amounts of supplements.

Powdered premixes can be packed and handled easily, making them a popular choice for end-use industries such as food, beverage, and dietary supplement. Powder premixes can be made using two common processes: freeze-drying and spray. Spray drying is more popular than freeze-drying because it has a shorter cycle time, greater scalability and lower cost.

Liquid premixes can be used in flexible dosing arrangements and are more easily absorbed. Because of the high water content, mixing liquid premixes in different formulations is easy. The liquid form is also popular in the food and beverages industry because it can be used to make products such as yogurt, smoothies and energy drinks.

Bulk packaging liquid forms can be difficult to handle and takes up more space. Powder premixes tend to be more popular than liquid premixes due to their higher cost, shorter shelf life, and need refrigeration.

Function Insights

The market's largest segment, the energy segment, accounted for 33.0% of global revenue in 2019. The body uses energy from fortified foods and beverages to perform its essential functions. To maintain and increase energy levels, dietary supplements rich vitamin B12 and iron as well as calcium, and chromium are widely consumed.

For a healthy immune system, micronutrients are essential. For proper immune system function, the most common micronutrients are vitamin C, selenium and zinc. Vitamin C and vitamin C play an important role in the development of immunity. COVID-19 has led to a significant rise in the intake of nutritional products that boost immunity.

For improving joint and bone health, functional foods are widely used. The product demand is expected to rise as consumers are more inclined to use bone health supplements at an earlier age to avoid and/or reduce complications later on.

Market growth is expected to be driven by the increased demand for functional beverages that have health benefits such as improved immunity, energy, and digestive health. The segment is expected to grow due to the increasing use of dietary supplements to treat issues such as digestion, obesity , vitality, and weight management .

Application Insights

Food and beverage accounted for 48.0% of global revenue in 2019, and led the market. The most common use of customized premixes in beverage production is to make nutritional drinks, carbonated drinks, energy drinks and sports drinks. In the coming years, the segment will see an increase in the use of customized premixes for manufacturing food products such as dairy, cereals, bakery, and confectionaries.

Chronic diseases such as diabetes and heart disease are more common in people who lead a busy lifestyle. The rising demand for custom premixes in food and beverage will likely increase because of the increased consumption of nutritionally rich and fortified foods.

Due to changing lifestyles, a growing health consciousness, and an aging population, the consumption of dietary supplements has risen at a rapid pace. In the coming years, there will be a rise in weight management programs, which is expected to increase the demand for dietary supplement. This will also drive the demand for custom premixes.

Segment growth is expected to be driven by the increasing use of vitamins, minerals, as well as amino acids, in nutrition products. This includes infant nutrition, clinical nutrition, sports nutrition, and clinical nutrition. The segment is expected to grow due to growing concerns about the health of mothers and infants.

Regional Insights

North America was the dominant market, accounting for more than 36.0% of global revenue in 2019. The high demand for micronutrient-enriched foods products is a key factor driving regional market growth. This is due to the increasing prevalence of chronic diseases like diabetes, cancer and osteoporosis. Another important factor driving industry growth is the presence of major premixes producers, such as Prinova Group LLC or ADM Animal Nutrition.

A growing demand for customized premixes in the dietary supplements application will be driven by the increasing consumption of nutritional supplementation among North American's aging population. CRN Consumer Survey on Dietary supplements in 2019 found that 77% of Americans consume dietary supplement. The country's aging population has led to a significant increase in demand for functional products. This is expected to positively impact the North American market growth.

High consumption of nutritional and healthy drinks, especially energy drinks and sports drinks, is driving the European market. Premixes-based fortified foods are also in demand due to their health benefits, longevity and prevention of the onset chronic diseases.

Asia Pacific's market is expected to experience significant growth in the coming years due to rising consumption of healthy foods and dietary supplements, as well as growing awareness of health and increasing disposable income. The COVID-19 epidemic in Asia Pacific caused a rapid rise in demand for fortified staple foods products, especially in Southeast Asian countries.

Market Share Insights & Key Companies

Due to the presence of both large and small players, the industry is highly competitive. To gain an advantage in the market, companies adopt strategies such as mergers and acquisitions, expansion and new product development. Koninklijke DSM N.V., the largest company on the global market, caters to all industries. It is focusing on the development of new products using natural ingredients.

DSM launched new, customizable and consumer-driven premixes with botanicals in August 2019. This was due to growing consumer interest and concerns about naturalness and health. DSM also planned to launch a variety of natural nutrient premixes made with botanicals at Vitafoods Europe 2019. These premixes are targeted at dietary supplement manufacturers who emphasize the use of botanicals in combination with DSM's unique nutraceuticals and essential micronutrients. The following are some of the major players in the global customized premixes market:

• Koninklijke DSM N.V.

• Glanbia plc

• Corbion N.V.

• Vitablend Netherland, B.V.

• Prinova Group LLC

• Jubilant Life Sciences Limited

• SternVitamin GmbH & Co. KG

• Wright Enrichment Inc.

• Provimi Animal Nutrition India Pvt. Ltd.

• Utrix S.A.L

• ADM Animal Nutrition

• Pristine premixes

• BI Nutraceuticals

• Farbest Brands

• Piramal Group

Up Market Research published a new report titled “Customized Premixes Market research report which is segmented by Form (Liquid, Powder), by Nutrient (Vitamins, Minerals), By Players/Companies ADM Animal Nutrition, Glanbia plc, Pristine premixes, Utrix SAL, Corbion NV, SternVitamin GmbH & Co KG, Prinova Group LLC, Vitablend Netherland BV, BI Nutraceuticals, Piramal Group, Provimi Animal Nutrition India Pvt Ltd, Jubilant Life Sciences Limited, Koninklijke DSM NV, Wright Enrichment Inc, Farbest Brands”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Customized Premixes Market Report Segments:

The market is segmented by Form (Liquid, Powder), by Nutrient (Vitamins, Minerals).

Customized Premixes Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Customized Premixes Market

Overview of the regional outlook of the Customized Premixes Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Customized Premixes Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Customized Premixes Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Liquid

                2. Powder

                1. Vitamins

                2. Minerals

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Customized Premixes Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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• Correctly Positioning New Products
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Reasons to Purchase the Customized Premixes Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.