Global Baby Toiletries Market by Product (Bathing Products, Hair Care Products, Diapers, Wipes, Skin Care Products) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global baby toiletries market was valued at USD 5.33 Billion in 2019. It is projected to grow at a compound annual rate (CAGR of 6.8%) between 2020 and 2027. The market for baby products is driven by a significant increase in awareness among parents about baby hygiene and health.

Many medical professionals have recommended that parents use personal care products to help their baby's skin. As a result, consumers are willing and able to pay higher prices for high-quality skin and bathing products as well as other toiletries.

Globally, parents are more careful when choosing baby products. Due to increasing awareness about the dangers of chemical-laden and harmful baby care products, there has been an increase in demand for safe and chemical-free baby toiletries.

Many manufacturers have started to make baby care products from natural ingredients such as almond oil, avocado oil and beeswax. Natural and organic ingredients have high nutritional value and protect baby's skin against all kinds of skin infections. They also provide the necessary nourishment.

Many manufacturers have been trying to offer innovative products and services at a reasonable price to the baby-toiletries market. EVEREDEN, a 2018 startup, produces natural and non-toxic products such as diaper cream, shampoo, body oil , and multi-purpose healing balm. Its toiletries are priced between USD 21 and 27 dollars, which is significantly less than luxury brands. Similar to California Baby and Boep, other companies have promoted natural baby toiletries, which will have a positive effect on overall market growth.

Product Insights

Diapers held the largest market share at 29.3% in 2019, and it is expected to continue its lead during the forecast period. The market has been shaped by the increasing number of women working across the globe. The European Union data shows that close to 46% (including France, Germany and Greece) of the 28 EU member countries' workforce was made up of women in 2017. This includes Ireland, Greece, Hungary Hungary, Ireland and Italy. According to the Bureau of Labor Statistics data, close to 75.978,000 women 16 years and older were part of the U.S. workforce in 2018. Baby diapers are primarily purchased by working women.

The fastest CAGR for baby skincare products is 6.7% between 2020 and 2027, thanks to the new product launches of companies like Honest Company, Inc, Cotton Babies, Inc., Danone S.A., Weleda, and Danone S.A. Parents use skin moisturizers, shampoo, and body lotion to maintain good hygiene and health of their baby. Shampoo is used to gently clean baby's hair and skin without drying. Baby lotions moisturize and soften baby's skin, and help prevent dryness and irritation.

To ensure that products are safe for infant skin, manufacturers offer detailed information about these toiletries. These toiletries are made from organic ingredients and contain no parabens, colorants, mineral oils and are hypoallergenic.

Distribution Channel Insights

The largest distribution channel was Hypermarkets, which accounted for 40% of total revenue in 2019. Target, Walmart, Target and SPAR are key players in this market. They have been expanding their stores across lucrative markets like India, U.K. China and India to increase their customer base. According to Target Brands, Inc., they plan to open around 25 stores in the U.S. by 2020. These stores are also strategically placed in the middle of cities and other busy areas by their owners to attract the attention of the working population, especially women. These are some of the main reasons for these channels to be more successful.

E-commerce is projected to grow at 7.8% CAGR over the forecast period. The convenience of this channel, as well as its easy payment methods, customer service after-sales and hassle-free returns policies, makes it a preferred choice for consumers. Online retailers offer a variety of baby products at great prices and seasonal discounts, which is driving segment growth. Online vendors allow parents to rely on reviews from other customers before making a purchase decision. Online sales channels offer a fantastic way for manufacturers to market their products globally without having to find a distributor in their region.

Regional Insights

North America was the largest region for baby toiletries in 2019, accounting for 34.6%. Market growth has been positively influenced by the presence of well-established manufacturers like Procter & Gamble Company and Kimberly-Clark Corporation in the region. Due to the increase in demand for chemically clean baby products and toiletries, these companies have invested in research, innovation and product development to ensure that they continue to attract customers.

Johnson & Johnson, for example, announced in May 2018 that it would relaunch its baby products line including powder and shampoo. These toiletries were specifically designed to appeal to millennial mothers who are looking for toiletries that are free of parabens and phthalates as well as artificial fragrances.

Asia Pacific is expected to be the fastest growing market for baby products with a CAGR 6.8% between 2020 and 2027. This is due to a shift in consumer attitudes towards hygiene and baby health. The global market has many opportunities due to the rising living standards of consumers from emerging countries like India and China.

Market Share Insights & Key Companies

There are many multinational and regional companies that have been active in the baby toiletries market. To capture maximum market share and increase their customer base, major manufacturers have adopted a variety of market strategies. These include the expansion of distribution channels and mergers & acquisitions.

Amyris, Inc., for instance, launched Pipette in September 2019. This brand caters to baby toiletries and personal care products. The company launched seven new products during the launch of the brand. These included shampoo, lotion oil, wipes and balm for baby, as well as a range of oil and butter for postpartum and expecting mothers. The following are some of the most prominent names in the baby products market:

• Johnson & Johnson

• Kimberly-Clark Corporation

• Procter & Gamble

• Hengan

• Beiersdorf AG

• Dabur India Limited

• Unilever

• Avon Healthcare Limited Company

• Himalaya Drug Company

• Reckitt Benckiser Group

Up Market Research published a new report titled “Baby Toiletries Market research report which is segmented by Product (Bathing Products, Hair Care Products, Diapers, Wipes, Skin Care Products), By Players/Companies Unilever, Beiersdorf AG, Dabur India Limited, Himalaya Drug Company, Reckitt Benckiser Group, Johnson & Johnson, Hengan, Procter & Gamble, Kimberly-Clark Corporation, Avon Healthcare Limited Company”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Baby Toiletries Market Report Segments:

The market is segmented by Product (Bathing Products, Hair Care Products, Diapers, Wipes, Skin Care Products).

Baby Toiletries Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Baby Toiletries Market

Overview of the regional outlook of the Baby Toiletries Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Baby Toiletries Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Baby Toiletries Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Bathing Products

                2. Hair Care Products

                3. Diapers

                4. Wipes

                5. Skin Care Products

7. Market scenario by region, sub-region, and country.
8. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
9. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
10. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Baby Toiletries Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Baby Toiletries Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.