Global Baby Personal Care Market by Product (Toiletries, Cosmetics) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global baby care market was valued at USD 5.67 Billion in 2019. It is projected to grow at a 6.2% compound annual growth rate (CAGR), between 2020 and 2027. Due to growing concerns about baby health and increased awareness among consumers regarding personal hygiene, the market is expected to experience a healthy growth rate.

There are many factors that will drive this market to significant growth. The market will be driven by several key factors in the near future, including rising birth rates in emerging countries, an increase in disposable income for parents, changing lifestyles and an increasing number of women working.

Market growth is expected to be fueled by a rise in dual-income families and an improved standard of life in developing countries. The market has seen a shift in the past few years due to the emergence of millennial parents. As this group becomes more financially secure, it has had an impact on the demand for baby products.

According to various studies, 70% of mothers research baby products before purchasing. Nearly half of these women take between 3-4 days and complete the purchase. The U.S. Food and Drug Administration (FDA) states that 6 out 10 consumers prefer organic products for better health. The Food and Drug Administration oversees and regulates the production of baby products. Manufacturers are required to follow the FDA's standards for commercialization and clinical trials.

High product development and innovation costs are two other factors that can limit the market. This is followed by high product testing costs. These results in high prices for the final product. International Journal of Research in Social Sciences found that 36% of consumers prefer high quality products. Their final decision is made based on quality factors, while 26% prefer economically priced products.

Product Insights

Baby personal care products can be divided into different categories, including cosmetics, toiletries, etc. Products that are cosmetic include personal skincare, bath care products, and oral care. Toiletries include disposable diapers, baby wipes, fragrances and training nappy. Baby grooming products, baby personal care kits and sets are also available.

In 2019, cosmetics was a major segment. Products such as hair care and baby bath products accounted for a large market share in the cosmetics sector. These products can be expensive but parents still prefer quality and branded products for their children.

The segment is likely to grow despite the fact that there is a growing demand for organic baby care products made with natural ingredients. In the next few years, toiletries will experience significant growth. This segment is expected to grow significantly due to baby diapers.

Distribution Channel Insights

The market can be divided into hypermarkets and superstores, specialty shops, and online based on its distribution channel. In 2019, the market was dominated by supermarkets and hypermarkets. Because of the wide range of baby care products available, consumers prefer to shop at hypermarkets or supermarkets over other channels and platforms. Hypermarkets and supermarkets also offer baby personal care products at lower prices than other retail stores.

Online sales will experience the fastest growth during the forecast period. This segment is driven by increasing numbers of women working and the doorstep delivery provided by e-commerce businesses. E-commerce is also being driven by internet-savvy parents of millennials.

Regional Insights

Asia Pacific was the dominant market in 2019, and it is expected to grow at the highest CAGR during the forecast period. China and India are major contributors to the regional market growth. As Asia Pacific's population is projected to grow exponentially, the demand for baby products is likely to rise. Brazil dominates Latin America's market, as it has the highest child population.

North America and Europe are also important regional markets for baby care products. North American and European consumers are more conscious about the ingredients of baby products and will consider them before purchasing.

Baby personal skincare products are shifting to premium-priced, organic and natural. Many successful brands have started to offer natural skincare products in Europe and North America.

Market Share Insights & Key Companies

Due to the rapid expansion of their customer base in India and China, key market players will likely focus on Asia Pacific to establish their businesses. To remain competitive in the future, market players will likely invest in research and development activities. The following are some of the most prominent players in baby personal care:

• Nestle S.A.

• BABISIL

• Cotton Babies, Inc.

• Danone S.A.

• Himalaya Drug Company

• Farlin Infant Products Corporation

• Mead Johnson Nutrition Company

• Avon Healthcare Limited Company

• Bonpoint S.A.

• Dabur International Limited

• Wipro Consumer Care & Lighting (Wipro Group).

• Abbott Nutrition

• Burt's Bees Inc.

• L'Oreal S.A.

• Marks & Spencer PLC

• Nivea

• Unilever PLC.

Up Market Research published a new report titled “Baby Personal Care Market research report which is segmented by Product (Toiletries, Cosmetics), By Players/Companies Nivea, Abbott Nutrition, Bonpoint SA, Marks & Spencer PLC, Nestle SA, Farlin Infant Products Corporation, The Himalaya Drug Company, L’Oreal SA, Unilever PLC, Mead Johnson Nutrition Company, Danone SA, Wipro Consumer Care & Lighting (Wipro Group), BABISIL, Dabur International Limited, Burt’s Bees Inc, Avon Healthcare Limited Company, Cotton Babies Inc”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Baby Personal Care Market Report Segments:

The market is segmented by Product (Toiletries, Cosmetics).

Baby Personal Care Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Baby Personal Care Market

Overview of the regional outlook of the Baby Personal Care Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Baby Personal Care Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Baby Personal Care Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Toiletries

                2. Cosmetics

7. Market scenario by region, sub-region, and country.
8. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
9. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
10. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Baby Personal Care Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Baby Personal Care Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.