Global Women s Underwear Market by Type (Bras, Underpants, Sleepwear and Homewear, Shapewear, Thermal Clothes, Others), By Application (Kids, Adults) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028
The Global Womens' Underwear Market size is set to grow at a CAGR of 5.4% from $128 billion in 2017 to $175 billion by 2028. The key factors driving this growth are increasing demand for lingerie, rising disposable income levels, and changing lifestyle patterns in developing economies such as India and China. In addition, consumers are showing an increased preference for branded products with better quality.
On the basis of Types, the market is segmented into Bras, Underpants, Sleepwear and Homewear, Shapewear, and Thermal Clothes.
Sleepwear and Homewear:
Sleepwear and homewear that are designed for women offer comfort, style, and functionality. It is typically made of cotton or knitted fabrics that conform to the shape of a woman's body. Sleepwear ranges from pajamas, nightgowns, robes, and dressing gowns all in different styles suitable for various occasions like lounging at home on weekends evenings with family members or cuddling up with your partner watching TV before bedtime.
Shapewear:
Shapewear is designed to help women look slimmer and more sculpted. It can be worn under clothes for added support or on its own, and many of today's shapers improve posture and balance by reducing back strain.
Thermal Clothes:
Thermal clothes are typically made of synthetic materials, like polyester or nylon. They generally cover the whole body and keep you warm by trapping your own heat inside. The fabric is usually thick, but it can also be thin without sacrificing warmth. Thermal clothes for women often have long sleeves that come up high on the neck to protect against cold chills and drafts.
On the basis of Application, the market is segmented into Kids, Adults.
On the basis of Region, the market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. The North American market, which is the largest market in 2017, would continue its dominance during the forecast period. The Latin American region is expected to grow significantly due to the increasing demand for women's underwear from countries such as Brazil and Mexico.
Europe has been witnessing high growth in recent years and it could be attributed to factors such as an increase in disposable income, rise in female labor participation rates, and improving economic conditions among other reasons. The Asia Pacific has emerged as one of the most attractive regions owing to the rising trends towards Western clothing style across large economies like India and China with growing purchasing power coupled with improved consumer sentiment.
Growth Factors For The Global Womens' Underwear Market:
The Global Womens' Underwear Market is witnessing strong growth driven by factors like increasing customer preference for well-fitting lingerie, a rise in disposable income, and government initiatives. An increasing number of startups providing high-quality women's underwear products are further driving the market towards its potentiality. Moreover, rapid urbanization coupled with an increased spending power among consumers has led to steady demand for womens' undergarments across all age groups globally which also fuels the global womens' underwear market growth trends from 2021 to 2028. However, lack of proper information about this product category poses one barrier that restricts the development of these markets due to uncertainties over brand loyalty and purchase intention posed by various forms of media advertisements.
Up Market Research published a new report titled “Women s Underwear Market research report which is segmented by Types (Bras, Underpants, Sleepwear and Homewear, Shapewear, Thermal Clothes, Others), By Applications (Kids, Adults), By Players/Companies Calvin Klein, Hanes, Victoria secret, Fruit of the the Loom, Playtex, Jockey, Bali, Joe Boxer, Maidenform, Vanity Fair, Hanes”.
Report Scope
Report Attributes | Report Details |
Report Title | Women s Underwear Market Research Report |
By Type | Bras, Underpants, Sleepwear and Homewear, Shapewear, Thermal Clothes, Others |
By Application | Kids, Adults |
By Companies | Calvin Klein, Hanes, Victoria secret, Fruit of the the Loom, Playtex, Jockey, Bali, Joe Boxer, Maidenform, Vanity Fair, Hanes |
Regions Covered | North America, Europe, APAC, Latin America, MEA |
Base Year | 2020 |
Historical Year | 2018 to 2019 (Data from 2010 can be provided as per availability) |
Forecast Year | 2028 |
Number of Pages | 227 |
Number of Tables & Figures | 159 |
Customization Available | Yes, the report can be customized as per your need. |
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
Global Women s Underwear Market Report Segments:
The market is segmented by Type Bras, Underpants, Sleepwear and Homewear, Shapewear, Thermal Clothes, Others and By Application Kids, Adults.
Some of the companies that are profiled in this report are:
- Calvin Klein
- Hanes
- Victoria secret
- Fruit of the the Loom
- Playtex
- Jockey
- Bali
- Joe Boxer
- Maidenform
- Vanity Fair
- Hanes
Women s Underwear Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
Key Benefits for Industry Participants & Stakeholders:
- Industry drivers, restraints, and opportunities covered in the study
- Neutral perspective on the market performance
- Recent industry trends and developments
- Competitive landscape & strategies of key players
- Potential & niche segments and regions exhibiting promising growth covered
- Historical, current, and projected market size, in terms of value
- In-depth analysis of the Women s Underwear Market
Overview of the regional outlook of the Women s Underwear Market:
Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
Highlights of The Women s Underwear Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of Women s Underwear Market.
- Historical data and forecast.
- Estimations for the forecast period 2028.
- Developments and trends in the market.
- By Type:
1. Bras
2. Underpants
3. Sleepwear and Homewear
4. Shapewear
5. Thermal Clothes
6. Others
7. By Application:1. Kids
2. Adults
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Women s Underwear Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
Reasons to Purchase the Women s Underwear Market Report:
- The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
- Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
- Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
- The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
- Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Women s Underwear Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Women s Underwear Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Women s Underwear Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Women s Underwear Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Women s Underwear Market Size & Forecast, 2018-2028
4.5.1 Women s Underwear Market Size and Y-o-Y Growth
4.5.2 Women s Underwear Market Absolute $ Opportunity
Chapter 5 Global Women s Underwear Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Women s Underwear Market Size Forecast by Type
5.2.1 Bras
5.2.2 Underpants
5.2.3 Sleepwear and Homewear
5.2.4 Shapewear
5.2.5 Thermal Clothes
5.2.6 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Women s Underwear Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Women s Underwear Market Size Forecast by Applications
6.2.1 Kids
6.2.2 Adults
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Women s Underwear Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Women s Underwear Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Women s Underwear Analysis and Forecast
9.1 Introduction
9.2 North America Women s Underwear Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Women s Underwear Market Size Forecast by Type
9.6.1 Bras
9.6.2 Underpants
9.6.3 Sleepwear and Homewear
9.6.4 Shapewear
9.6.5 Thermal Clothes
9.6.6 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Women s Underwear Market Size Forecast by Applications
9.10.1 Kids
9.10.2 Adults
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Women s Underwear Analysis and Forecast
10.1 Introduction
10.2 Europe Women s Underwear Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Women s Underwear Market Size Forecast by Type
10.6.1 Bras
10.6.2 Underpants
10.6.3 Sleepwear and Homewear
10.6.4 Shapewear
10.6.5 Thermal Clothes
10.6.6 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Women s Underwear Market Size Forecast by Applications
10.10.1 Kids
10.10.2 Adults
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Women s Underwear Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Women s Underwear Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Women s Underwear Market Size Forecast by Type
11.6.1 Bras
11.6.2 Underpants
11.6.3 Sleepwear and Homewear
11.6.4 Shapewear
11.6.5 Thermal Clothes
11.6.6 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Women s Underwear Market Size Forecast by Applications
11.10.1 Kids
11.10.2 Adults
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Women s Underwear Analysis and Forecast
12.1 Introduction
12.2 Latin America Women s Underwear Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Women s Underwear Market Size Forecast by Type
12.6.1 Bras
12.6.2 Underpants
12.6.3 Sleepwear and Homewear
12.6.4 Shapewear
12.6.5 Thermal Clothes
12.6.6 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Women s Underwear Market Size Forecast by Applications
12.10.1 Kids
12.10.2 Adults
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Women s Underwear Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Women s Underwear Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Women s Underwear Market Size Forecast by Type
13.6.1 Bras
13.6.2 Underpants
13.6.3 Sleepwear and Homewear
13.6.4 Shapewear
13.6.5 Thermal Clothes
13.6.6 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Women s Underwear Market Size Forecast by Applications
13.10.1 Kids
13.10.2 Adults
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Women s Underwear Market: Competitive Dashboard
14.2 Global Women s Underwear Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Calvin Klein
14.3.2 Hanes
14.3.3 Victoria secret
14.3.4 Fruit of the the Loom
14.3.5 Playtex
14.3.6 Jockey
14.3.7 Bali
14.3.8 Joe Boxer
14.3.9 Maidenform
14.3.10 Vanity Fair
14.3.11 Hanes