The Global Womens' Underwear Market size is set to grow at a CAGR of 5.4% from $128 billion in 2017 to $175 billion by 2028. The key factors driving this growth are increasing demand for lingerie, rising disposable income levels, and changing lifestyle patterns in developing economies such as India and China. In addition, consumers are showing an increased preference for branded products with better quality.
On the basis of Types, the market is segmented into Bras, Underpants, Sleepwear and Homewear, Shapewear, and Thermal Clothes.
Sleepwear and homewear that are designed for women offer comfort, style, and functionality. It is typically made of cotton or knitted fabrics that conform to the shape of a woman's body. Sleepwear ranges from pajamas, nightgowns, robes, and dressing gowns all in different styles suitable for various occasions like lounging at home on weekends evenings with family members or cuddling up with your partner watching TV before bedtime.
Shapewear is designed to help women look slimmer and more sculpted. It can be worn under clothes for added support or on its own, and many of today's shapers improve posture and balance by reducing back strain.
Thermal clothes are typically made of synthetic materials, like polyester or nylon. They generally cover the whole body and keep you warm by trapping your own heat inside. The fabric is usually thick, but it can also be thin without sacrificing warmth. Thermal clothes for women often have long sleeves that come up high on the neck to protect against cold chills and drafts.
On the basis of Application, the market is segmented into Kids, Adults.
On the basis of Region, the market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. The North American market, which is the largest market in 2017, would continue its dominance during the forecast period. The Latin American region is expected to grow significantly due to the increasing demand for women's underwear from countries such as Brazil and Mexico.
Europe has been witnessing high growth in recent years and it could be attributed to factors such as an increase in disposable income, rise in female labor participation rates, and improving economic conditions among other reasons. The Asia Pacific has emerged as one of the most attractive regions owing to the rising trends towards Western clothing style across large economies like India and China with growing purchasing power coupled with improved consumer sentiment.
The Global Womens' Underwear Market is witnessing strong growth driven by factors like increasing customer preference for well-fitting lingerie, a rise in disposable income, and government initiatives. An increasing number of startups providing high-quality women's underwear products are further driving the market towards its potentiality. Moreover, rapid urbanization coupled with an increased spending power among consumers has led to steady demand for womens' undergarments across all age groups globally which also fuels the global womens' underwear market growth trends from 2021 to 2028. However, lack of proper information about this product category poses one barrier that restricts the development of these markets due to uncertainties over brand loyalty and purchase intention posed by various forms of media advertisements.
Up Market Research published a new report titled “Women s Underwear Market research report which is segmented by Types (Bras, Underpants, Sleepwear and Homewear, Shapewear, Thermal Clothes, Others), By Applications (Kids, Adults), By Players/Companies Calvin Klein, Hanes, Victoria secret, Fruit of the the Loom, Playtex, Jockey, Bali, Joe Boxer, Maidenform, Vanity Fair, Hanes”.
|Report Attributes||Report Details|
|Report Title||Women s Underwear Market Research Report|
|By Type||Bras, Underpants, Sleepwear and Homewear, Shapewear, Thermal Clothes, Others|
|By Application||Kids, Adults|
|By Companies||Calvin Klein, Hanes, Victoria secret, Fruit of the the Loom, Playtex, Jockey, Bali, Joe Boxer, Maidenform, Vanity Fair, Hanes|
|Regions Covered||North America, Europe, APAC, Latin America, MEA|
|Historical Year||2018 to 2019 (Data from 2010 can be provided as per availability)|
|Number of Pages||227|
|Number of Tables & Figures||159|
|Customization Available||Yes, the report can be customized as per your need.|
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
The market is segmented by Type Bras, Underpants, Sleepwear and Homewear, Shapewear, Thermal Clothes, Others and By Application Kids, Adults.
Some of the companies that are profiled in this report are:
Women s Underwear Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
Key Benefits for Industry Participants & Stakeholders:
Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
We have studied the Women s Underwear Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
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