Global Superfoods Market by Type (Vegetables, Fruits, Grains & Seeds), by Application (Beverages, Snacks, Bakery & Confectionery) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028
Industry Insights
In 2018, the global superfoods market was valued at USD 137.0 billion. This number is expected to rise at a 5.9% CAGR over the forecast period. The recent boom in food and beverage sales has been fueled by consumer interest in healthy eating habits and other wellness benefits. This trend is expected to continue for the duration of the forecast period. This will in turn drive the demand for superfoods over the next few years.
The market for superfoods has seen a rise in demand due to rising healthcare costs, aging population, new food innovations, lifestyle changes, medical discoveries, and other factors. The market for superfoods is also growing due to the rising demand for healthy, natural foods rich in nutrients and vitamins. The market is also growing due to rising concerns about obesity and overall health in the United States.
The global fruits and vegetables market is expected to see positive growth due to factors like a growing middle-class population, increased disposable income, rapid urbanization and changing consumer lifestyles, as well as a rising popularity for veganism. This will drive superfoods market growth. The aforementioned market has seen major trends in branding, technological advances, and online grocery shopping. This budding market is still struggling to grow due to volatility in prices, adverse weather conditions and quality issues.
Vegetarians and vegans are a popular target group for large quantities of fruits and veggies. Sensitivity to nutrition can also be used to encourage meat-eaters to switch to vegetarianism.
Type Insights
The market is segmented by type into fruits, vegetables and grains & seeds. The market for superfoods had a fruit segment that accounted for around 29.4% of the total revenue in 2018. The market is expected to grow significantly in the future with fruit products.
The many benefits of fruits, such as the lower chance of nutrient decay and spoilage, make them a popular choice for consumers around the world. The baby boomers are another demographic that is interested in buying fresh fruits and vegetables. The popularity of trendy diets like the raw food diet or paleo emphasize the health benefits of fresh fruits and vegetables, and appeal to a younger population. These healthy eating habits are more popular among the elderly due to their health. The highest projected CAGR for grains & seeds will be 6.8% during the forecast period.
Application Insights
The superfoods market can be divided by application into bakery & confectionery and snacks, beverages, etc. The market share for beverages was 28.4% in 2018. Ocean Spray is focusing on the development of a variety of juice cocktails and juice blends to meet consumer demand.
The beverage industry is relatively new and will grow moderately over the forecast period. The market growth is expected to be supported by factors such as the rising importance of living a healthy lifestyle, and concern about nutritional deficiencies and obesity.
Regional Insights
North America was responsible for 39.4% market share in 2018. It is expected to see growth due to the increasing popularity of high-nutrition products and lower calorie foods. This region is expected to see a lot of R&D and new monitoring technologies.
Europe holds a large share of the superfoods market worldwide. The presence of highly developed, mature systems in Western Europe is characteristic. These systems are characterized by favorable climatic conditions and availability of natural resources. They also benefit from highly educated farmers and an organized distribution channel that is dominated mostly by cooperatives. The countries of Western Europe can occupy the top spots in the global yields of key crops and play a leading part in the production and exportation many agricultural and livestock products.
Germany and the U.K. will likely hold significant shares of the European superfoods market. This is due to the increasing importance of fiber-fortified foods in these countries. These countries' governments and various NGOs have been actively involved in raising awareness about superfoods due to their health benefits. This will in turn boost market growth during the forecast period.
This segment is expected to grow due to increasing awareness about fresh fruits and veggies and the growing health benefits. Fresh fruits and vegetables are gaining popularity among Americans who value health and have a higher nutrient level. There is also less chance of fungal or bacterial contamination.
Superfoods Market Share insights
The superfoods market is extremely competitive. It is driven by consumer demand and product offerings. Due to consumer preference for healthier foods, the market presents many opportunities for new entrants. Superfood manufacturers have many opportunities. The major players are focused on increasing their market share and productivity with technological innovations.
The market's key players include Nature's Superfoods LLP, Archer Daniels Midland, Del Monte Pacific Group and Creative Nature Superfoods. There are many small-scale suppliers and manufacturers that cater to the domestic market, which makes it fragmented.
Scope of the Report
Attribute |
More Details |
Estimation base year |
2018 |
Actual estimates/Historical data |
2014 - 2017 |
Forecast period |
2019 - 2025 |
Representation of the market |
Revenue (USD Million) and CAGR between 2018-2025 |
Regional scope |
North America, Europe and Asia Pacific, Central & South America. MEA |
Report coverage |
Forecast revenue, company share, competitive landscape and growth factors and trends |
Country Scope |
U.S., Canada, Mexico, U.K., Germany, China, India, Brazil, UAE |
15% off customization scope (equivalent of 5 analyst working days). |
We will customize the report to provide you with any additional information that you require. |
The Report Covers Certain Segments
This report forecasts volume and revenue growth at the global, regional and country levels. It also provides analysis of industry trends for each sub-segment from 2014 through 2025. Up Market Research has divided the global superfoods market report by type, region, and application.
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Type Outlook (Revenue USD Million, 2014-2025)
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Fruits
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Vegetables
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Grains & Seeds
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Herbs & Roots
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Other
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App Outlook (Revenue USD Million, 2014-2025)
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Bakery & Confectionery
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Snacks
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Beverages
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Other
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Regional Outlook (Revenue USD Million, 2014-2025)
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North America
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The U.S.
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Canada
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Mexico
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Europe
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Germany
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The U.K.
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Asia Pacific
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China
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India
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Central & South America
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Brazil
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Middle East & Africa
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UAE
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Up Market Research published a new report titled “Superfoods Market research report which is segmented by Type (Vegetables, Fruits, Grains & Seeds), by Application (Beverages, Snacks, Bakery & Confectionery), By Players/Companies Nature’s Superfoods LLP; Archer Daniels Midland; Del Monte Pacific Group; Creative Nature Superfoods; Ocean Spray; Nutiva; The Green Labs LLC; Suncore Foods; Apax Partners; Bulk Superfoods; and Supernutrients The market is fragmented in nature with a large number of small-scale manufacturers and suppliers catering to the domestic markets”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.
Report Scope
Report Attributes | Report Details |
Report Title | Superfoods Market Research Report |
By Type | Vegetables, Fruits, Grains & Seeds |
By Application | Beverages, Snacks, Bakery & Confectionery |
By Companies | Nature’s Superfoods LLP; Archer Daniels Midland; Del Monte Pacific Group; Creative Nature Superfoods; Ocean Spray; Nutiva; The Green Labs LLC; Suncore Foods; Apax Partners; Bulk Superfoods; and Supernutrients The market is fragmented in nature with a large number of small-scale manufacturers and suppliers catering to the domestic markets |
Regions Covered | North America, Europe, APAC, Latin America, MEA |
Base Year | 2020 |
Historical Year | 2018 to 2019 (Data from 2010 can be provided as per availability) |
Forecast Year | 2028 |
Number of Pages | 201 |
Number of Tables & Figures | 141 |
Customization Available | Yes, the report can be customized as per your need. |
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
Global Superfoods Market Report Segments:
The market is segmented by Type (Vegetables, Fruits, Grains & Seeds), by Application (Beverages, Snacks, Bakery & Confectionery).
Superfoods Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
Key Benefits for Industry Participants & Stakeholders:
- Industry drivers, restraints, and opportunities covered in the study
- Neutral perspective on the market performance
- Recent industry trends and developments
- Competitive landscape & strategies of key players
- Potential & niche segments and regions exhibiting promising growth covered
- Historical, current, and projected market size, in terms of value
- In-depth analysis of the Superfoods Market
Overview of the regional outlook of the Superfoods Market:
Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
Highlights of The Superfoods Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of Superfoods Market.
- Historical data and forecast.
- Estimations for the forecast period 2028.
- Developments and trends in the market.
1. Vegetables
2. Fruits
3. Grains & Seeds
7. By Application:1. Beverages
2. Snacks
3. Bakery & Confectionery
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Superfoods Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
Reasons to Purchase the Superfoods Market Report:
- The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
- Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
- Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
- The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
- Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Superfoods Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Superfoods Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Superfoods Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Superfoods Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Superfoods Market Size & Forecast, 2018-2028
4.5.1 Superfoods Market Size and Y-o-Y Growth
4.5.2 Superfoods Market Absolute $ Opportunity
Chapter 5 Global Superfoods Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Superfoods Market Size Forecast by Type
5.2.1 Vegetables
5.2.2 Fruits
5.2.3 Grains & Seeds
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Superfoods Market Analysis and Forecast by Application
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Application
6.1.2 Basis Point Share (BPS) Analysis by Application
6.1.3 Absolute $ Opportunity Assessment by Application
6.2 Superfoods Market Size Forecast by Application
6.2.1 Beverages
6.2.2 Snacks
6.2.3 Bakery & Confectionery
6.3 Market Attractiveness Analysis by Application
Chapter 7 Global Superfoods Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Superfoods Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Superfoods Analysis and Forecast
9.1 Introduction
9.2 North America Superfoods Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Superfoods Market Size Forecast by Type
9.6.1 Vegetables
9.6.2 Fruits
9.6.3 Grains & Seeds
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Superfoods Market Size Forecast by Application
9.10.1 Beverages
9.10.2 Snacks
9.10.3 Bakery & Confectionery
9.11 Basis Point Share (BPS) Analysis by Application
9.12 Absolute $ Opportunity Assessment by Application
9.13 Market Attractiveness Analysis by Application
Chapter 10 Europe Superfoods Analysis and Forecast
10.1 Introduction
10.2 Europe Superfoods Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Superfoods Market Size Forecast by Type
10.6.1 Vegetables
10.6.2 Fruits
10.6.3 Grains & Seeds
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Superfoods Market Size Forecast by Application
10.10.1 Beverages
10.10.2 Snacks
10.10.3 Bakery & Confectionery
10.11 Basis Point Share (BPS) Analysis by Application
10.12 Absolute $ Opportunity Assessment by Application
10.13 Market Attractiveness Analysis by Application
Chapter 11 Asia Pacific Superfoods Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Superfoods Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Superfoods Market Size Forecast by Type
11.6.1 Vegetables
11.6.2 Fruits
11.6.3 Grains & Seeds
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Superfoods Market Size Forecast by Application
11.10.1 Beverages
11.10.2 Snacks
11.10.3 Bakery & Confectionery
11.11 Basis Point Share (BPS) Analysis by Application
11.12 Absolute $ Opportunity Assessment by Application
11.13 Market Attractiveness Analysis by Application
Chapter 12 Latin America Superfoods Analysis and Forecast
12.1 Introduction
12.2 Latin America Superfoods Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Superfoods Market Size Forecast by Type
12.6.1 Vegetables
12.6.2 Fruits
12.6.3 Grains & Seeds
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Superfoods Market Size Forecast by Application
12.10.1 Beverages
12.10.2 Snacks
12.10.3 Bakery & Confectionery
12.11 Basis Point Share (BPS) Analysis by Application
12.12 Absolute $ Opportunity Assessment by Application
12.13 Market Attractiveness Analysis by Application
Chapter 13 Middle East & Africa (MEA) Superfoods Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Superfoods Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Superfoods Market Size Forecast by Type
13.6.1 Vegetables
13.6.2 Fruits
13.6.3 Grains & Seeds
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Superfoods Market Size Forecast by Application
13.10.1 Beverages
13.10.2 Snacks
13.10.3 Bakery & Confectionery
13.11 Basis Point Share (BPS) Analysis by Application
13.12 Absolute $ Opportunity Assessment by Application
13.13 Market Attractiveness Analysis by Application
Chapter 14 Competition Landscape
14.1 Superfoods Market: Competitive Dashboard
14.2 Global Superfoods Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Nature’s Superfoods LLP; Archer Daniels Midland; Del Monte Pacific Group; Creative Nature Superfoods; Ocean Spray; Nutiva; The Green Labs LLC; Suncore Foods; Apax Partners; Bulk Superfoods; and Supernutrients The market is fragmented in nature with a large number of small-scale manufacturers and suppliers catering to the domestic markets